Produire, acheter, jeter. Ce processus de consommation courante est de plus en plus remis en question. L’heure est au réemploi et la tendance à l’upcycling. « Rien ne se perd, tout se transforme. » On connaît l’adage. Et le recyclage. Un principe loin d’être neuf. L’upcycling, c’est un peu plus que ça.

There are certain topics I never thought I’d be talking about to my friends/family, let alone hundreds of thousands of strangers… but just like everybody poops, we all sweat too!

TerraCycle is a highly-awarded, international upcycling and recycling company that collects difficult-to-recycle packaging and products, that would otherwise be destined for landfills, and repurposes the material into affordable, innovative products.

When the students at DeFranco Elementary School go outside for recess, they have no jungle gym, no swing set, no slides nor any other playground equipment to play on. This spring, they are asking for the public's vote to change that.

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.