TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

A fresh look at garbage: How it's made, and can be made into something better

Garbage is an unlikely topic for a terrific coffee-table book, but the authors and publisher have come close with "Make Garbage Great: The TerraCycle Family Guide to a Zero-Waste Lifestyle." TerraCycle is a young company devoted to innovative recycling services as well as “upcycling,” an optimistic notion which holds that there’s a value-added world beyond the pyramid of reduce-reuse-recycle – that our everyday discards can be transformed into something better than the original item grown obsolete. One provocative example: TerraCycle turns cigarette filters into plastic pellets that can be used in the manufacture of durable plastic goods, like park benches and shipping pallets (with the paper and tobacco scraps being composted, of course).

Colgate, Meijer kick off consumer recycling contest

TerraCycle recently announced its Recycled Playground Challenge, an initiative in partnership with Colgate-Palmolive (“Colgate”) and Meijer to help encourage healthy smiles and environments among school children and consumers. Running through Sept. 30, schools located throughout Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin are eligible to compete for a new playground made completely of recycled material by joining TerraCycle’s Oral Care Brigade program. Through the Oral Care Brigade, a free recycling program run by Colgate and TerraCycle, schools will earn one "Playground Credit" for each shipment of empty toothpaste tubes, toothbrushes and floss containers sent to TerraCycle.