In 2010 proof of the ever burgeoning green movement can be found throughout the stories that made it into the headlines of mainstream media. For instance, there were several stories of various young ladies creating prom dresses out of used gum wrappers and foil beverage pouches. In addition, more and more items made from recycled materials such as t-shirts made from ground up soda bottles began showing up in retail stores. This increase in repurposing materials has caused food and beverage manufacturers like Kraft Foods to stand up and take notice. Proof in point is the company's recent decision to add foil cheese packets to their pre-existing "Terracycle Collection Program."

Why is WalMart selling trash? Because it is coming repurposed from TerraCycle Inc. I’m sure you have seen some of their stuff. TerraCycle sells backpacks, kites and coolers made from reused drink pouches, chip bags and candy wrappers. Their products are actually really cool looking. I see them everywhere. My son’s school even collects Capri Sun pouches for them. However, so far, the venture has lost money. The items they use are otherwise tough to recycle trash. Thankfully for TerraCycle (and the landfills), WalMart agreed to sell dozens of the products in connection with Earth Day during April. If enough of the items sold during the trial period, the company would land a huge deal with WalMart. If I had realized that, I would’ve picked up a couple of their things. I saw them, but really wasn’t in the market for them in April.

TerraCycle Inc. aims to make money by reusing the hard-to-recycle trash the U.S. produces each year — but it first needs to find out if Walmart Stores Inc. and other retailers think there's enough demand for its products.    The company, which sells backpacks, kites and insulated coolers made from reused candy wrappers, drink pouches and potato-chip bags that normally would have gone to landfills, has so far been a money-losing proposition. But Walmart, the world's largest retailer, agreed to sell dozens of TerraCycle products in about 3,400 stores in a promotion tied to Earth Day during the month of April.   If TerraCycle sold enough to land an extended deal with Walmart or another big retailer, the Trenton, New Jersey, company could turn its first profit this year. "The pressure is as high as I can think of," says founder Tom Szaky.