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Why the future of consumption is circular

Our environment will soon be stressed beyond capacity. Almost 10 billion people will be living on Earth by 2050. Global GDP is set to quadruple. Earth Overshoot Day, typically in August, is a shocking reminder that we have taken more from the planet than it can renew. Produced in collaboration with recycling company TerraCycle and waste management firm Suez, the bottle brought an industry innovation to market. It is leading the way in the conversion of packaging to Post-Consumer Recyclate (PCR).

8 ripple effects of the circular economy in 2017

The effects of the circular economy — which swaps the "take, make, dispose" model for one in which resources are kept in play for as long as possible — spread far this past year. The United Nations presented recycling company TerraCycle with an award this year for working with P&G on the "Ocean Plastic Bottle," the first commercially available consumer-grade bottle made from 10 percent marine plastic and 90 percent recycled plastic.

Why collaboration is important for brands and work

In the world we live in right now, conflicts rise left and right. Problems keep on popping out, and people fight over almost anything and everything these days. The corporation also established collaborative relationships with other environmental organizations such as TerraCycle and SUEZ with the intention of bringing advancements on the aspect of sustainable packaging.

Dell, General Motors, others convene the 'NextWave' of marine plastics management

While the debate continues over who is "responsible" for making plastic material more recyclable, and more valuable, brands and companies can take initiative in using less and committing to research. Recently, the U.N. recognized a partnership between TerraCycle, Procter & Gamble and Suez that has made recyclable shampoo bottles using the material. This is especially relevant as the recycling industry grapples with China's changing import policies. There is widespread agreement that recycling in the U.S. needs to change — which is especially true with strict contamination standards coming into force in a matter of months.  

The World’s First Shampoo Bottle Made from Beach Plastic

At the moment, there are 165 million tons of plastic in our oceans. If something doesn’t change, there will be more plastic than fish by weight in the oceans by 2050. The use of plastics has skyrocketed in the past 50 years, and this trend is likely to continue because it is in nearly all the products we consume. If the strong growth for plastics doesn’t subside, the plastics sector will account for 20 percent of total global oil consumption. Sadly, sea life and birds are dying from eating or becoming tangled in this debris.

‘Upcycling’ Ocean Plastic Trash Comes into Fashion

A movement to transform marine plastic pollution into athletic shoes, skateboards and other products is gaining traction, but there is a debate about how much impact ‘upcycling’ can have. When oil prices drop, as they have in recent years, recycling profits plummet. In most countries it’s cheaper to simply make new petroleum-based plastic goods than turn the ones used once into the same items again. That’s led to a dismal recycling rate of just 9 percent worldwide, and an enormous buildup of plastic in the ocean, according to a recent study on global plastic production,. But as recycling rates drop and ocean pollution worsens, many innovators are taking marine debris, a notoriously unrecyclable material, and turning it into useful items. They’re turning all types of marine plastic trash, from old fishing gear to bits of broken-down hard plastic called microplastic, into new products.