Did you know? Wellness Pet Food is the first U.S.-based pet food brand to make its packaging nationally recyclable through a partnership withTerraCycle. TerraCycle is known for being environmentally friendly and makes consumer products from upcycling. TerraCycle partners with consumers and brands like Wellness.

WellPet makes recycling painless for consumers by partnering with TerraCycle to encourage pet owners to recycle their Wellness food packaging. "Many of our consumers recycle regularly, so we wanted to provide an easy way for consumers to recycle their pet food packaging," said Carly White, digital marketing specialist of WellPet. "Recycling is important, and we are happy to be able to offer this option to consumers whenever possible. TerraCycle has made great strides in diverting waste from landfills, transforming it into innovative materials and products and we are proud to support this worthy initiative."

The company used its new packaging to delve into sustainability technology, as well, pairing consumer conscience with practicality as the first US-based company to make its packaging nationally recyclable through a partnership with TerraCycle. “We’re very excited for our partnership with TerraCycle,” said Chanda Leary-Coutu, WellPet’s senior manager, marketing communications. “Many of our consumers embrace a green lifestyle, and we’re happy to offer an easy way for them to recycle their pet food packaging, something we know is important to them.”

Tom Szaky dropped out of Princeton University to start his own business. Of course, people thought he was crazy. They thought he was even crazier when he told them he would be working with liquefied worm poop.

A few years ago, the land around our property was bought up by the county to become a bird preserve. Eventually we worked with the county to provide an easement on some of our property as well, adding it to the preserve to shelter the endangered golden cheeked warbler.

It began with liquefied worm poop and turned in to a world leader in upcycling and recycling. Tom Szaky dropped out of Princeton University to found TerraCycle, a company that specializes in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts.

Whether you are a pet owner, a trainer or a pet store owner, you owe it to man’s best friends – and the environment – to engage in eco-friendly practices when it comes to the care and feeding of our furry friends. Here five ways you can do just that:

Customers can earn money for TruFood packaging when they recycle

Pet food producer Wellness, Tewksbury, Massachusetts, has partnered with recycler TerraCycle, based in Trenton, New Jersey. to offer a national recycling program for its pet food packaging.