From sustainably-sourced ingredients to carbon neutral initiatives, these brands are helping offset their environmental impact.
Weleda
Each year, 8 million metric tons of plastic
end up in our oceans, and according to a
2017 study published in the peer-reviewed journal
Science Advances, only 9 percent of plastic actually ends up being recycled.
To make it easier for consumers,
Weleda has partnered with TerraCycle on a free recycling program for their Skin Food line. “Preserving the balance between what we take from nature with what we give back is our core value,” says Rob Keen, CEO of Weleda North America, via press release. “This respect for nature is in our DNA and it guides everything we do – from our innovative biodynamic farming practices that actually pull carbon out of the atmosphere, to our manufacturing facilities in France, Germany and Switzerland that use energy from 100% renewable sources. We also employ thoughtful ingredient sourcing and ethical partnerships that protect the life energy and potency of our products. Now we are teaming up with TerraCycle to ensure that our recently launched Skin Food packaging has every opportunity to be recycled.”
TerraCycle will collect empty packaging from the Skin Food line of products where it’s then cleaned and melted into hard plastic that can be remolded into new recycled products. Full details about how to participate can be found at
terracycle.ca.
European personal-care and beauty brand
Weleda recently partnered with
TerraCycle, a waste management company, to bring customers a simple way to recycle their packaging. The partnership coincides with Weleda’s recent release of its entire Skin Food line, which includes the Skin Food Light Nourishing Cream, Skin Food Body Butter, and Skin Food Lip Butter.
The Weleda Recycling Program will allow customers to send in their empty packaging from the entire Skin Food line to be recycled at no cost. To participate, customers need to sign up on the
TerraCycle program page, then mail in the packaging waste using the prepaid shipping label that is given.
Packaging sent in is cleaned and melted into a hard plastic that has the ability to be remolded into new, recycled products. Collectors have the ability to earn $1 per pound of waste sent to TerraCycle to donate to a non-profit, school, or charitable organization of their choice.
“We are pleased to be working with Weleda to offer consumers a free recycling program to complement their new Skin Food line of products,” says Tom Szaky, CEO and founder of TerraCycle . “By participating in the Weleda Recycling Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their packaging waste from landfills, as well as through the products that they choose to include in their beauty regimen.”
Out of all of its sustainability efforts Weleda has placed an emphasis on packaging improvements, which continues to be a focus for the company. In 2017, the company was able to save four tons of material through optimizing the weight of the screw caps used on Weleda’s aluminum tubes. The company hopes to continue increasing the amount of recycled materials used in packaging, which is already being seen through some of its recent launches which use up to 70 percent recycled plastic.
“Preserving the balance between what we take from nature with what we give back is our core value,” says Rob Keen, CEO of Weleda North America. “This respect for nature is in our DNA and it guides everything we do—from our innovative, biodynamic farming practices that actually pull carbon out of the atmosphere to our manufacturing facilities in France, Germany, and Switzerland that use energy from 100 percent renewable sources. We also employ thoughtful ingredient sourcing and ethical partnerships that protect the life energy and potency of our products. Now we are teaming up with TerraCycle to ensure that our recently launched Skin Food packaging has every opportunity to be recycled.”
For more information on the Weleda Recycling Program, visit their site
here.