TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

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Henkel’s recycling program for adhesive packaging is a game changer

It is estimated that industrial activities currently generate nearly 7.6 billion tons of solid waste in the U.S. each year, amounting to 3,000% of the total municipal waste generated by Americans annually, according to the Environmental Protection Agency (EPA). Though industrial outputs contribute a significant amount to the country’s overall refuse, they continue to largely avoid the current municipal recycling stream and are instead destined for linear disposal methods such as landfilling or incineration. The truth is that most of the waste we generate is not considered recyclable by the public system, and in today’s inefficient waste management infrastructure, there is little economic incentive to capture industrial waste materials for recycling. The cost of collecting, processing and separating these items exceeds their value in the market for recycled commodities. And while non-linear technologies for industrial and hazardous waste management do exist, most companies dealing with industrial materials do not offer regenerative waste solutions for their products and packaging. At TerraCycle, we strongly believe that nothing is beyond recycling and work with companies, manufacturers and other organizations that are seeking to take greater responsibility for their packaging’s part in the waste economy. Regardless of the fact that comprehensive systems are not in place to effectively address the growing industrial material waste stream, one such manufacturer has taken it upon themselves to put forth the resources to solve for it, allowing us to apply cyclical solutions to a new product category. An innovative new recycling program sponsored by Henkel, a leading global manufacturer of adhesives, sealants and functional coatings, including the Loctite brand, is the first to offer a solution for anaerobic adhesive packaging. Through theLoctite Anaerobic Adhesive Recycling Program, Henkel customers can purchase a postage-paid recycling box that they fill with empty anaerobic Loctite adhesive containers and send to TerraCycle for processing. TerraCycle will thermally treat the containers and turn them into new plastic products, such as park benches, chairs, watering cans and even paving stones. This is the first time that TerraCycle has recycled in the industrial category, which is quite significant for us. But Henkel taking responsibility for its anaerobic adhesive packaging, a previously “unrecyclable” material, has great implications for the packaging world. Packaging experts constantly seek new tools to help meet sustainability goals, as consumer brands that have not embraced sustainability and CSR initiatives are at risk on many fronts. The reason that some businesses have not been able to integrate more environmentally sound packaging practices is a matter of mitigating costs and reducing uncertainty; reallocating the resources necessary to improve the sustainability of their packaging practices may not make sense to them economically. Henkel’s name in the packaging arena will undoubtedly help this initiative have massive impact and influence the way businesses view sustainability and how they can make it work for them. The global industry leader undertaking such an extensive recycling initiative is impressive, and proves that large corporations can turn a profit while being stewards for the environment. It is not that recycling anaerobic adhesive packaging without its challenges; the main reason the containers are not accepted by the conventional waste management infrastructure is due to the residual adhesive. Putting forth the resources to solve for its packaging, Henkel allowed us at TerraCycle to learn about the adhesives and how they cure so that we could develop a solution and recycle this category of material for the first time. TerraCycle is exploring other potential applications of this technology with otherdifficult-to-recycle materials, and is working closely with Henkel to expand the list of different adhesive technologies (and their packaging) that can be recycled. When you consider the number of products that use adhesives, the size of this recycling challenge—and opportunity—is immense, and touches every industry. “Sustainability in packaging can be a profit-making strategy” was deemed a provocative statement made at the inaugural Sustainability Conference sponsored byPackaging Digest in 2007. Nearly a decade later, it is clear that sustainability in packaging is an essential aspect that more and more businesses strive towards. When companies like Henkel step up to pioneer packaging solutions for their previously non-recyclable materials, the global product economy gains the tools it can use to bring it closer to success in sustainability.

TerraCycle

TerraCycle.

TerraCycle’s goal is to eliminate the idea of waste and minimise the amount that gets sent to landfill. It is an eco-friendly recycling company that has become a global leader in recycling typically non-recyclable waste.

TerraCycle offers a range of free programmes that are funded by conscientious companies, meaning collectors can recycle their waste for free. They simply need to sign up, start collecting, and send their waste via NZ Post with a prepaid shipping label. Even oral care products, yoghurt pouches, plastic food storage products and various brands of coffee capsules can be sent for recycling. TerraCycle awards collectors with points that can be converted to donations to a chosen charity or school. To date, over 60 million people are collecting in 20 countries and have collected billions of pieces of waste, raising over 15 million dollars for charities around the world. To date, TerraCycle has collected 482,466 units, or 4.99 tonnes, of waste in New Zealand alone. It also educates the community on recycling through outreach to community groups and schools. TerraCycle is a finalist in the Community Impact category of the 2016 NZI Sustainable Business Network Awards

Post back your post packs

Australia Post has established a new Mailing Satchel Recycling Program that provides a recycling option for many of their envelopes that can’t go in the home recycling bin. Express Post, Parcel Post, Flat Rate Satchels and Padded Bags can now be posted back to TerraCycle who will arrange for them to be recycled into new products, free of charge.

Our recycling is on the forefront

In July, ACT Whitsundays presented a solution to the region's recycling issues at a council meeting. Council unanimously passed the motion put forward, which involved using council libraries as a collection point for "hard to recycle waste” such as bottles, toothbrushes, toothpaste tubes, hair product bottles and the tops of pump bottles. The waste would then be posted to New South Wales company TerraCycle and who would use it to create outdoor furniture... Ms Adamson said volunteers would need to be prepared to empty the bins, pick up and sort out the recycling and then post them away to TerraCycle.

Waterfront Partnership installing more receptacles for cigarette butts in Harbor East

The Waterfront Partnership of Baltimore will be installing three more containers on Wednesday to keep smokers near the Marriott Waterfront from tossing their butts into the water. The installation of the receptacles will take place at 1 p.m. along the west side of the waterfront outside the Marriott in Harbor East. The Partnership said in a release that it already installed 13 more of the containers around Harbor East last week. The nonprofit launched its cigarette recycling program earlier this year, installing 15 of the containers in Harbor East that have collected 55,000 cigarette butts, according to a release. All collected cigarette waste is sent to the international recycling firm TerraCycle, which processes the material into organic and plastic-based products. The filters are later used to create industrial plastic products, the Waterfront Partnership said in a release. Last week, the nonprofit and the Harbor East Marina installed oyster cages on the promenade there to help filter water in the harbor. The Waterfront Partnership is making such efforts as part of its Healthy Harbor Initiative, which aims to make the Baltimore Harbor safe for swimming and fishing by 2020.