Uma das vencedoras nesse segmento foi a TerraCycle, empresa americana que está no Brasil desde 2009 e que tenta eliminar o lixo. O projeto premiado foi um programa de coleta de produtos que não costumam ser reciclados, como esponjas de cozinha, escovas de dente e lápis.

O Prêmio Eco se consolidou como o mais respeitado prêmio de sustentabilidade empresarial do País. E a Record News compartilha deste objetivo comum que é ver o mundo melhor. Heródoto Barbeiro, do Jornal da Record News, foi o apresentador da 34ª edição do evento.

Ao todo, foram 16 vencedores em diferentes categorias, incluindo startups, que, pela primeira vez, concorreram de forma separada. Uma das vencedoras nesse segmento foi a TerraCycle, empresa americana que está no Brasil desde 2009 e que tenta eliminar o lixo.

Consider the dirty diaper. Of course, most people would rather not. But consider that the used versions of incontinence products account for about 2 percent of the stuff that clogs American landfills, with 3.7 million tons dumped in 2010. If that seems like a problem, Tom Szaky’s company has a solution. Szaky, chief executive officer of Trenton, N.J.-based TerraCycle, spoke about his favorite subject – garbage – Dec. 6 at Upper St. Clair High School for the Town Hall South lecture series. He explained how TerraCycle scientists have developed a means to separate the artificial and organic materials, including the unpleasantries, and into either compost or plastic pellets to be repurposed for new consumer goods. “We are on a consumption fix. When we buy stuff, that is what causes every environmental issue in the world.” That’s just one example of the company’s mission: “Collecting and recycling things that could never be recycled before,” Szaky said. Cigarettes represent another, as all those discarded butts that smokers toss casually aside could be collected and used in an infinitely better manner. Hirsute and dressed casually, especially for Town Hall South, the 34-year-old Hungary native provided a simple societal reason for TerraCycle even to exist. “We are on a consumption fix,” he said. “When we buy stuff, that is what causes every environmental issue in the world.” As such, and flying in the face of the current seasonal spending spree, Szaky recommended that members of the capacity crowd consider buying durable instead of disposable goods, and to buy used items. “The very best thing, which I challenge you on, is to stop buying unless you really have to,” he said. Szaky told the audience about his first efforts on the road toward TerraCycle, when he was a student at Princeton University. He showed a slide depicting an impressive multilevel contraption designed to take food waste, feed it to worms and emerge with compost. “No one would invest in our idea,” he admitted. The next try worked better, packaging liquefied compost in discarded soda bottles as marketing them as TerraCycle Plant Food. Szaky said he promptly received letters from lawyers representing beverage companies, claiming infringement on intellectual property because of the bottles’ shapes, but he convinced them that his intentions were good. One multinational corporation, though, threatened a protracted legal battle, one that TerraCycle couldn’t afford. So the fledgling company went another route instead. “You don’t have to play on their playing field,” Szaky explained. “We decided to play this in the media rather than in the courtroom.” The result was plenty of positive coverage for TerraCycle and a corresponding boost in sales that helped pave the way toward stability and sustained growth. Today, the company is housed in a renovated 100,000-square-foot building, where artists around Trenton always are welcome to expressive their creativity by painting on the walls. Meanwhile, Szaky continues to laud the American business environment for giving him the opportunity to pursue an unconventional path. “This is a country where you can create ideas and take risks,” he said, “because without risk, you can’t innovate.” He also pointed to the entrepreneurial successes of immigrants like himself. “That’s important to remember, especially in today’s political climate.”

Além da Korin, receberam o troféu a AES Holdings Brasil, Blue Sol, Boticário, Braskem, C&A, CELPE, Dow, Habitar Construções Inteligentes, Itaú Unibanco, Orbenk, Precon, Rhodia, RL Sistemas de Higiene, TerraCycle do Brasil.

As vencedoras deste ano foram AES Holdings Brasil, Blue Sol, Boticário, Braskem, C&A;, CELPE, Dow, Habitar Construções Inteligentes, Itaú Unibanco, Korin, Orbenk, Precon, Rhodia, RL Sistemas de Higiene, TerraCycle do Brasil.

GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories. "Now easier to open, eat on the go, and share with friends, GU Energy Chews contain sodium to replenish electrolytes, complex and simple carbohydrates for fast and lasting energy, and branched-chain amino acids to help prevent mental fatigue and reduce muscle damage," the company said.  The company said the new double-serving package fulfils the wishes of athletes who asked for a compact way to carry more fuel. Gu Energy Labs will continue to offer Energy Chews in single-serving pouches for athletes that prefer the smaller serving size. Flavors include strawberry, blueberry pomegranate, orange, and watermelon. Like all Gu Energy Labs packaging, the new Energy Chews sleeves can be recycled with Terracycle.

Global eye health company Bausch + Lomb has launched a national recycling program to provide Americans with a responsible option for their otherwise non-recyclable contact lenses and blister packs. By partnering with recycling company TerraCycle to create the Bausch + Lomb ONE by ONE recycling program, Bausch + Lomb gives contact lens wearers the ability to recycle used BiotrueONEday brand contact lenses and blister packs, and lenses and packs from other Bausch + Lomb brands, as well as all other contact lens brands.   Contact lenses and blister packs are considered non-recyclable through municipal facilities mainly because they are too small to be captured by standard sorting machinery. Through the Bausch + Lomb ONE by ONE recycling program, contact lenses and blister packs are now 100% recyclable, providing a nationwide solution to prevent these items from entering the waste stream, at zero cost to the consumer. Once collected, contact lenses and blister packs are separated and cleaned. The metal layers of the blister packs are recycled separately, while the contact lenses and plastic blister-pack components are melted into plastic that can be remolded to make recycled products. For every pound of accepted BiotrueONEday and other Bausch + Lomb brand packaging sent through this program, a $1 donation will be made to Optometry Giving Sight, a global fundraising initiative that targets the prevention of blindness and impaired vision. “Bausch + Lomb is continuously striving to become a more environmentally sustainable company in order to preserve not only the well-being of our patients, but also of our environment,” says Guy Guglielmino, Vice President of Marketing, Vision Care, Bausch + Lomb. “With the launch of our Bausch + Lomb ONE by ONE recycling program, we are asking people to join us to take ONE small step each day to help the environment, so that together we can create a significant positive impact.” The Bausch + Lomb ONE by ONE recycling program is open to any interested individual, eye care professional, or organization.

Global eye health company Bausch + Lomb has launched a national recycling program to provide Americans with a responsible option for their otherwise non-recyclable contact lenses and blister packs. By partnering with recycling company TerraCycle to create the Bausch + Lomb ONE by ONE recycling program, Bausch + Lomb gives contact lens wearers the ability to recycle used Biotrue ONEday brand contact lenses and blister packs, and lenses and packs from other Bausch + Lomb brands, as well as all other contact lens brands. Contact lenses and blister packs are considered non-recyclable through municipal facilities mainly because they are too small to be captured by standard sorting machinery. Through the Bausch + Lomb ONE by ONE recycling program, contact lenses and blister packs are now 100% recyclable, providing a nationwide solution to prevent these items from entering the waste stream, at zero cost to the consumer. Once collected, contact lenses and blister packs are separated and cleaned. The metal layers of the blister packs are recycled separately, while the contact lenses and plastic blister-pack components are melted into plastic that can be remolded to make recycled products. For every pound of accepted Biotrue ONEday and other Bausch + Lomb brand packaging sent through this program, a $1 donation will be made to Optometry Giving Sight, a global fundraising initiative that targets the prevention of blindness and impaired vision. “Bausch + Lomb is continuously striving to become a more environmentally sustainable company in order to preserve not only the well-being of our patients, but also of our environment,” saysy Guy Guglielmino, Vice President of Marketing, Vision Care, Bausch + Lomb. “With the launch of our Bausch + Lomb ONE by ONE recycling program, we are asking people to join us to take ONE small step each day to help the environment, so that together we can create a significant positive impact.” The Bausch + Lomb ONE by ONE recycling program is open to any interested individual, eyecare professional, or organization.