Bumping up these percentages can vastly improve retailers’ sustainability goals. In fact, glass is infinitely recyclable — unlike some plastics — without experiencing any loss in purity or quality. The Arlington, Va.-based Glass Packaging Institute points out that more than a ton of natural resources is saved for every ton of glass recycled. One ton of carbon dioxide is reduced for every 6 tons of recycled container glass used in the manufacturing process.The Can Manufacturers Institute also estimates that increasing the recycled content of the average can reduces its carbon footprint, since making an aluminum beverage can from recycled material results in more than 90% fewer greenhouse-gas emissions than making the container from primary material.
One example of reverse vending solutions for collecting, reusing and recycling aluminum and glass is Norway-based Tomra. With 82,000-plus installations across more than 60 markets, Tomra’s reverse vending machines capture 40 billion used beverage containers every year, reducing reliance on raw materials and ensuring that fewer containers end up in landfills, oceans and streets, while bringing real benefits to stores and their communities.Tomra’s various systems are geared toward grocery retailers of any size, with indoor and outdoor installations available. Units now have the option to issue recycling refunds not only with a traditional paper voucher, but also with a digital voucher — sent directly to the end user’s mobile phone, or via instant and secure electronic transfer to their account. Both digital payouts are enabled through the myTOMRA app. Campbell, Calif.-based Olyns also provides reverse vending solutions. In November 2021, the company raised a $1 million seed round led by Vanedge Capital. Olyns’ eye-catching bottle collection machine is designed for high-traffic indoor locations, and its gamified mobile app provides bottle refunds and rewards. Each Olyns machine reportedly collects about 1.5 metric tons of recycled material per year. Don’t forget partnering with CPG packaging companies like Westminster, Colo.-based Ball Corp., which supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products. Driving category growth, the company’s Ball Aluminum Cup can be easily recycled like its aluminum can counterparts. In fact, according to Ball Corp., aluminum cans, cups and bottles can be recycled and back on a store shelf within 60 days. Meanwhile, big-name retailers like Bentonville, Ark.-based Walmart are touting their own recycling efforts. The food retailer joined forces with soft-drink giant PepsiCo Beverages North America in late August 2021 on a pilot program to boost recycling awareness and participation in Tulsa, Okla. Shoppers were invited to bring their beverage containers to be properly recycled from Thursdays to Sundays, with encouragement to participate via the chance to earn rewards and prizes.
“Loop’s goal has always been to grow, scale and be accessible to consumers around the world,” says Tom Szaky, founder and CEO of Trenton, N.J.-based TerraCycle and Loop. “With the world’s largest retailers bringing Loop to physical brick-and-mortar locations, we are giving consumers what they’ve been asking for since Loop was introduced in 2019 — the ability to purchase the products they use every day in durable, reusable containers, with the convenience of shopping at their local market.”Cincinnati-based Kroger recently strengthened its partnership with Loop in February. Through a first-of-its-kind partnership in the United States, customers can now walk into one of 25 Kroger-owned Fred Meyer stores in the Portland, Ore., area and purchase more than 20 products from leading consumer brands packaged in reusable containers. The new Loop assortment includes well-known food and household products from a range of brands, including Arbor Teas, Cascade, Clorox, Gerber, Nature’s Heart, Nature’s Path, Pantene, Seventh Generation and Stubb’s, as well as Kroger’s own Simple Truth brand. More brands are expected to be added to the Loop product portfolio in the coming months.
“Our focus on innovative solutions as we continue on our Zero Hunger | Zero Waste journey aligns with Loop’s mission to create a convenient circular packaging platform,” notes Lisa Zwack, Kroger’s head of sustainability. “Customers are increasingly seeking out sustainable products and services that fit their lifestyle, and this collection makes it convenient. As the first grocer in America to offer these products, Kroger is pleased to take another meaningful step toward a world with zero waste.”Be on the lookout for other reuse pioneers. For example, Algramo has developed a reuse system powered by vending machines that dispense household products into smart reusable packaging. The Chile-based company recently expanded into North America, and is now piloting is reuse systems in New York City, having previously piloted the system in its home country with retailers such as Walmart. Zero-waste grocers are also on the rise. With claims of being the first zero-waste grocery store, Nude Foods Market, in Boulder, Colo., has everything a traditional grocery store has — produce, prepared meals, snacks, bulk items, cleaning products, beauty products, and more — just without all of the plastic packaging. Instead, everything comes in reusable, returnable glass jars and is local, organic or rescued. Customers pay a small deposit per jar and then receive that deposit back, minus a small cleaning and sanitizing fee, to spend in the store when they return the jar. Promoting a circular economy, the jars are reused thousands of times.
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