Read the following in the voice of Saturday Night Live’s Debbie Downer: Did you know that millions of metric tons of plastic waste enter the ocean every year, and much of it is from packaging? That the temperatures of the seas have risen, the polar ice caps have shrunk, and “extreme weather events” (aka whole neighborhoods being engulfed by six feet of water or going up in literal flames) are more likely due to massive amounts of greenhouse gases produced by humans? Womp, womp. Now read this in the calming, majestic voice of Morgan Freeman: But there is hope for humans. And much of that hope can be seen in the actions of the people you’ll meet here. They’re proof that righting all of those wrongs is not going to happen as a result of a sweeping initiative. Instead, we need to tackle issues at every level. We might each be one person, but if we commit to making a difference and using our voices, we can all become instruments of change.

The Scientist

Monique Simmonds, Kew Royal Botanical Gardens Because protecting the planet means protecting the plants (including the ones in your favorite shampoo). We’re regularly urged to eat a plant-based diet for our health and the environment. A plant-heavy beauty routine is a great thing, too — but we need to make sure those botanicals are coming from the right place. Enter: the Kew Royal Botanical Gardens, global epicenter of all things plants. This biodiverse Eden, 30 minutes outside of London, is home to the world’s largest collection of wild plant DNA and tissue. Monique Simmonds, its deputy director of science, has made the study of plant chemistry and fungi her life’s work. Her research has been employed by conservationists as well as cosmetics companies, most recently Herbal Essences, which partnered with Kew to verify the ingredients in its Bio:Renew line — ingredients like the hair-smoothing antioxidant histidine. Simmonds works to ensure that each plant is farmed responsibly. So in this case, she asked: Where do you get your histidine from? “Because histidine only occurs in small amounts in the roots of some plants,” Simmonds says. For the Bio:Renew line, the answer was fermented corn, of which there is no shortage, and which uses by-products from the food industry — something Simmonds is optimistic will happen more often: “Companies that use plant ingredients want to do it right.” But the real drivers, she says, will be the consumers who hold companies accountable and buy purposefully. How so? Look for brands that talk about where their ingredients come from and be wary of ones that highlight a plant ingredient as being exotically rare (where there’s the potential they could be more easily depleted).

The Adviser

Erin Craig, 3Degrees Because we need the big guys to get with the program. It’s one thing to create more sustainable personal-care products. But how to help larger businesses take larger action? That’s Erin Craig’s job. As the vice president of the energy and climate practice for 3Degrees, headquartered in San Francisco, Craig helps companies reduce their carbon emissions. “Almost all the companies we work with, from data centers to fashion retailers, are changing the way they buy electricity to purposefully incorporate more renewable energy,” she says. “Increasing renewable energy is possible and a great place to start.”

While most of the news and discussion about cannabis focuses on consumables, responsible professionals are proactively looking ahead and developing solutions to address any social issues that arise with normalization.

Sexist advertising doesn’t cut it.

As this newly legal industry develops, please don’t think that it will accept girls in thongs and half shirts in our advertising (as the beer industry did in the 90s), or women in skin tight dresses at our trade shows (as auto shows still do) or women objectified in any other form. Organizations are being created daily to promote women in this industry. Kyra Reed, leader of Women Entrepreneurs in Cannabis, started a movement three years ago with the sole purpose to support women in this industry. The momentum of her #BetterTogether movement hasn’t slowed down. Related: The Marijuana Advertising Double Standard Is Stifling Our Industry

The time is now for social justice.

Business opportunities abound in the cannabis industry and investors are making an unprecedented amount of cash available for new ventures. In spite of this, blacks and hispanics are having a different experience than whites in the ‘green rush’. Many remain locked out of this huge economic event based on historical persecution targeting people of color. Fortunately, men and women are taking bold steps to address and repair the damage done. People and government are beginning to reinvest in the communities impacted by the war on drugs. Dasheeda Dawson, a.k.a. The WeedHead™, is using legal and regulatory measures to confront social injustices. In an article she wrote, Cannabis Legalization Must Include Restorative Justice, Dawson states “...the greatest potential of the cannabis industry -- (is) to serve as an equalizer on a playing field with built-in advantages for some and disadvantages for many others.” Even industry organizations are stepping up. The Drug Policy Alliance (DPA) was involved in producing a viral campaign designed to educate citizens of New York on the inequity of marijuana laws and advocate for reinvesting cannabis revenue into communities that have been most impacted by criminalization. Related: This Is Non-Negotiable: Cannabis Legalization Must Include Restorative Justice

Community support locally.

Oakland-based The Hood Incubator works to increase the participation of black and brown communities in the legal cannabis industry. Through their three core areas of work -- community organizing, policy advocacy and economic development -- they are creating a healthy and sustainable ecosystem of industry access, resources, and support that benefits, rather than harms, black and brown communities. Only two-years old, The Hood Incubator has built a membership of more than 2,000 people nationwide. They’ve supported black and brown entrepreneurs through their Cannabis Business Accelerator program- the first people of color focused cannabis accelerator in the nation. They’ve launched a cannabis industry apprenticeship program to build the pipeline of living wage, locally-based jobs available to their communities. They continue to work closely with the Oakland City Council and community members to develop and implement the nation’s first Cannabis Equity Program. Related: Oakland Strives to Rejuvenate Economically by Becoming California's Cannabis Capital

Mother Nature thanks you.

As one of the fastest-growing channels in both the cannabis and nicotine markets, the vape market creates mountains of waste. From the consumer-focused packaging, to the vaporizer battery and pods, the amount of refuse generated is profound. Cannabis activist Katie Stone, says “Responsible recycling is necessary in the cannabis industry and, frankly it’s the right thing to do.” What works in other industries can be used as a blueprints for similar cannabis recycling programs. TerraCycle, known for recycling the unrecyclable, is geared to putting an end to the waste, one cartridge, vape pen, childproof bag at a time. Unfortunately, it is illegal to re-use the cannabis-holding portions of vape pens, however the materials that make up a vape pen -- from plastics to electronics and batteries -- can be recycled.

Smoke gets in my eyes.

With vaping cannabis and the use of e-cigarettes on the rise, it’s no surprise that people who vape and smoke are still getting push back from non-smokers. Everything from being sent outside to enjoy their vape, to dirty looks on the street when they exhale. At the same time, if you are over 18 and 21, respectively, vaping e-cigarettes or vaping cannabis is a lifestyle choice. One company believes vaping does not have to impact the environment or other people. PHILTER™Labs, Inc is empowering responsible adults with the choice to vape in a traditional manner and to filter emission clouds based on a particular environment. Philter recently debuted the world’s first 4” x ½” dual-function filter. Developed by medical device experts with more than 20 years of experience, Philter’s first-of-a-kind technology empowers responsible adults to partake in universally acceptable vaping behavior. Personal rights and personal choice to vape or not to vape are essential in a polite society.

Learning from the past.

The legal cannabis industry is still new, but we’re smart enough today to learn from the past and make the future better. Cannabis and ancillary businesses are not just looking for opportunities to provide what the Wild West provided (gold and the pick and shovel) they are looking to the future to solve what happens after the entire industry regulates.

Whether you’ve always been diligent about separating your recycling or horrifying photos of the effects global warming is having on our planet have recently spurred you to start carrying your own stainless-steel straw, there’s still a lot more all of us can do to recycle more efficiently. But there’s also a lot that can feel confusing about what can – and can’t – be recycled, and getting it wrong can result in contaminating a whole batch and sending it to a landfill. So where to begin? Start simply, says Brent Bell, VP of Recycling for Waste Management. “The recycling rate for soda and water bottles is only 30 percent today, so let’s increase the rate of how we’re recycling the right items,” he says. “If you simplified it and did [just] paper, cardboard, bottles, and cans, but increased the recycling rate for those materials, that would be a great start.” Ready to go a step further and really green your routine? We spoke to Bell, as well as Brett Stevens, Terracycle‘s Global VP, Material Sales & Procurement, and the press office for the U.S. Environmental Protection Agency, to get the honest answers to some of the most asked-questions about recycling. (We asked for general guidelines that apply to much of the United States, but it’s important to check with your local municipality for any specific guidelines or restrictions; check recycleoftenandrecycleright.com or earth911.comto get started.)

Can you recycle boxes with tape or labels on them?

Short answer: It’s not mandatory to remove the tape, but if you can, you should. Many of us throw Amazon boxes in the recycling without a second thought – but is the packing tape creating a problem when it gets to a recycling plant? “One great way to help ensure materials are recycled is to remove any potentially non-recyclable materials, like plastic tape and labels from boxes,” says the EPA. “Many types of boxes are recyclable, but if it’s difficult to separate the different material types, the chances that it will be recycled are greatly reduced.” Bell advises breaking boxes down just to save space in bins and encourage more cardboard recycling, and while he advises removing tape, he says it generally can still be processed: “We’d much rather get tape on a cardboard box than we would a slice of pizza.”

Can you recycle plastic food clamshells, like the ones berries and spinach come in?

Short answer: Usually not, but check your local specifications and remove labels and stickers. “Food clamshells come in a variety of different material formats,” such as Styrofoam, “biodegradable” PLA plastic and more, says Terracycle’s Stevens. “The clear PET version can be put into your curbside bin only if it doesn’t have stickers and labels on it. The others cannot go into curbside recycling bins.” Adds Bell, “Most programs don’t allow for food containers [like takeout dishes or tomato packaging] because those are both overall what we would classify as ‘hard to recycle’ material … The food becomes problematic with just the residue left over that could cause contamination with good recycling materials that are in that same bin.” Short answer: Yes, recycle away! Even though the bottle and its cap are made out of two different kinds of plastic, “It is perfectly fine to leave plastic caps on your plastic bottles, as modern sorting facilities have the equipment needed to sort this material out of the stream and into its own supply chain,” advises Stevens. The EPA recommends separating the bottle from the cap to expedite the process, as long as you know your local recycling agency can process the loose caps safely.

By 2020, improving packaging will take on an even greater focus, with the help of a newly hired green-packaging engineer. The company has been using plastic made from sugar cane for the past eight years, but it’s not compatible with every product so other options need to be explored. Further changes include switching more items over to glass (“It’s an honourable material even though it’s heavier to transport,” says Mathilde) and eliminating all the leaflets inside the boxes, which means minus 23 tonnes of paper. There’s also a recycling program with TerraCycle in France—which involves returning empties for points toward purchases—that she wants to bring to other markets such as Canada. A refill system is also being looked into.

Plastic use has risen 20-fold in the past 50 years. It can take thousands of years to decompose. Are we doomed?

The plastic grocery bag is as ubiquitous as it is inexpensive; nearly all of us have a cache of them in a junk drawer somewhere in our homes. And while some municipalities seek to ban them, plastic bags have become a symbol of capitalism and consumption, given out at stores and malls on every continent. Given their ubiquity, it might be surprising to learn that the plastic grocery bag has only been ubiquitous in the West for a scant fifty years — having been widely introduced in the United States in 1979. Forty years later, plastic bags are everywhere, especially places they shouldn't be. Such bags consistently make the top-ten list of plastic waste items collected during the annual Coastal Cleanup Day led by the non-profit environmental group Ocean Conservancy — meaning the mass production of the plastic bag may end up being one of humanity's biggest regrets. Along with plastic water bottles, plastic food wrappers, plastic bottle caps, and plastic straws, plastic waste is creating an ocean "wave" that, researchers believe, will result in the mass of ocean plastics becoming greater than the mass of marine life in Earth’s oceans by 2050. A report by the World Economic Forum in 2016 stated that worldwide plastic use has risen 20-fold in the past 50 years. At this rate, it is predicted to double again in the next 20 years. By 2050, we will use three times as much plastic as we used in 2014. Compounded with the fact that plastic can take up to 1,000 years to decompose in landfills, it is possible the Earth and all of its life, including humans, will be drowning in plastic in the future.  As National Geographic once explained: “If plastic had been invented when the Pilgrims sailed from Plymouth, England, to North America—and the Mayflower had been stocked with bottled water and plastic-wrapped snacks—their plastic trash would likely still be around, four centuries later.” Beyond our oceans, plastic waste is affecting life, ecosystems, and us. More than 180 species of animals have been documented to ingest plastic debris, according to the British Antarctic Survey, including birds, fish, turtles and marine mammals such as whales. Researchers from the Medical University of Vienna and Environment Agency Austria found microplastics — particles of plastic smaller than 5 millimeters — in stool samples from all of their human test subjects. In other words, plastic is likely inside all of us. How did we get here, to a point at which plastic could choke the planet in a matter of centuries? Though polyethylene — the type of plastic that accounted for 34 percent of the plastics market (in 2017) — was created in 1933, plastic as we know it today became popular in the United States in the 1950s and 1960s, a result of the rise of the chemical industry and plastics' cheap price point and unique capabilities for manufacturing. Early reviews saw their disposability as a plus, not a minus; a 1955 Life magazine article, titled “Throwaway Living,” celebrated the disposable nature plastics. Plastics’ largest market today is single-use containers and packaging, perhaps a consequence of the plastic bag-craze that peaked in the early 1980s. The Los Angeles Times called this the “supermarket dilemma” in 1986, which was when more consumers were opting for plastic bags instead of paper bags at the grocery store. Eventually plastic bags won the then $600-million market, despite some opposition that was made from environmentalists. Today, the Global Plastic Packaging Market is predicted to reach $269.6 billion by 2025. An estimated 1.8 trillion bits of plastic waste have gathered along a single stretch of the Pacific Ocean between Hawaii and California, an exponential increase since the 1970s. Production is expected to increase. Given these statistics, the situation on Earth Day 2019 may seem dismal. Is there anything we can do? As I have previously written for Salon, the idea that consumers need to curb their consumption habits — or that the state needs to nudge them to — has long been part of the ongoing discourse in modern environmentalism. In a way, it is partly a result of consumers being pigeonholed by the oil and gas companies, the conglomerates who are manufacturing plastic. Indeed, as others have written, regulating these companies would be far easier and more impactful than asking billions of consumers to change their behavior. Still, even minor regulation of plastic production and consumption has riled industry in unexpected ways. As more progressive cities move toward a plastic straw ban, business interests balked, including McDonald’s . That raises questions about civic responsibility and corporate responsibility, and perhaps the need for an organized movement to fight against the corporations responsible for lobbying for and manufacturing plastic on such a wide scale. A UN Environment report suggests “agronomists, material scientists, environmental scientists and others” devise “a more realistic and reliable techniques for whole life cycle analysis assessment.” Compostable packaging using waste organic material and fungal mycelium material has shown some potential, too. Various plastic bans in municipalities have been increasing in popularity. Initial reports suggest positive outcomes. For example, a plastic bag tax in Ireland in 2002 led to a 95 percent reduction in plastic bag litter. Some companies, like TerraCycle, promote "up-cycling," which is when hard-to-recycle products are reused creatively, say in construction, rather than disposed of in landfills. This Earth Day will end on a sour note, as plastic production currently shows no sign of abating, despite a few well-intentioned bans such as the aforementioned. It remains to be seen if humans can extricate ourselves from the plastic mess we have created.

 

We really do wish we could be the type of citizen who lives a zero-waste lifestyle. You know those people who hold the contents of their lives in a Mason jar? We want to be them, we really do. Until we think of our dry shampoo habit, how alive we feel with a little blush, all the SPF and nail polish options we need... and, well, so long, tiny living. But just because we won’t cut down on our fragrance collection doesn't mean that there aren’t other things we can do to help cut down on waste and lighten our environmental footprint. A lot of times, tiny shifts in action can stack up — and making those changes to our beauty regimen is a great place to start. For example, if you religiously buy the same damned shampoo over and over again, then consider purchasing a jumbo-size bottle to cut down on plastic waste. Even better, if your shampoo is sold in bulk at your local purveyor of healthy-chic things, you can often bring your bottle back for in-store refills. Another idea: Since research shows that oxybenzone, a popular active in physical sunscreens, wreaks havoc on coral reefs and the organisms that live within them, try using one with zinc oxide and or titanium dioxide instead. And that’s just the tip of the ever-melting iceberg. Ahead, check out ten little changes you can make to your beauty routine in efforts to help spare the air, water, soil, animals, and yes, humankind. You’ll be shocked by how easy they are to make — no major downsizing required. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Stop Wasting Your Wipes Just like body wipes, traditional makeup and cleansing wipes are known to pile up in landfills and ultimately harm the planet if they aren't sustainable or biodegradable. To combat that waste, multiple companies have started offering makeup towels. Think of them like a washcloth, but better and more eco-friendly. All you have to do is wet them, scrub them around your face, and they can do everything from cleansing to exfoliating to removing all your makeup. Then, after multiple uses, you can throw it in your laundry bag, wash, and repeat. Take A Waterless Shower Thanks to the miracle that is dry shampoo, many of us don’t have to lather up (our heads, at least) more than twice a week — something that saves 10 gallons of water per shower, presuming it takes about five minutes to wash and condition hair per session. If you want to up the ante and cut out an entire shower’s worth of water waste — about 17 gallons for an eight-minute rubdown — without smelling like a barnyard, ditch the water altogether by using a rinseless cleansing foam on your body. This one, and its wipe form, doesn’t leave skin feeling sticky or dry. Need your shower for shaving? Consider going the laser route, or try these simplified wax strips that — finally— don't require you to chafe your hands warming them up. Yuni Flash Bath No-Rinse Body Cleansing Foam, $22, available at Sephora Swap Out Aerosol Sprays After researchers found that chlorofluorocarbons were hacking away at the ozone layer, legislators required that product manufacturers remove the dangerous chemicals from hairsprays, deodorants, room fresheners, and more. That was more than 30 years ago. But taking CFCs out of aerosols didn’t exactly make them environmentally friendly, because our dry shampoos and canned volumizers still need compressed gases or hydrocarbons to do their thing. And once these elements are released in the air, our collective carbon footprint gets bigger. There’s even more not to love about aerosols: They emit volatile organic compounds (or VOCs), chemicals that contain carbon and vaporize in the air, and then we breathe them in. These chemicals, along with nitrogen oxides, are responsible for ground-level smog on hot, sunny days, smog which research shows may be linked to asthma. The effects of aerosols also affects our water supply: Studies also show that aerosols make for more pollution-rich clouds, which shrinks the size of rain droplets that form. To spare the air, waterworks and possibly, your lungs, consider dry shampoo in a powder form. Or try swapping out aerosol-based texture sprays for those housed in pump-fueled containers. This one creates volume sans can and uses niacinamide and pea proteins to boost hair health. Honest Beauty Honestly Uplifted Volumizing Spray, $24, available at Honest Beauty Switch Your Sunscreen To Save Coral Ask any derm, cosmetic chemist, or skin-care brand: Sunscreen is one of the trickiest items to make and get right. First, there’s the FDA to contend with. And unlike many other skin-care products, we can almost instantly tell whether it works or not — and it has to work. It must also apply smoothly, not leave a chalky residue, emit no funny scent, and, for some, have good-for-you ingredients. Now, there’s another vital characteristic a sunscreen must have to pass muster for anyone that gives a shit about the oceans: It must be oxybenzone-free. Because according to a 2015 study, the chemical active in some sunscreens (which washes off of our bodies and into the water) is also responsible for killing coral and accelerating DNA damage in the organisms that live inside it. This formula, which was developed for sensitive, post-procedure skin, uses mineral actives only, quickly absorbs without a trace, and doesn’t leave skin feeling greasy. And look how fun and happy the bottle is! Dermaflage Scar Screen Broad Spectrum SPF 30, $30, available at DermStore Edit Your Eyeshadow Collection Packaging and containers, including those holding beauty products, make up for 30% of junk in our landfills, according to the EPA. We can do better, right? For one, think about swapping big-ass (and plastic or glossy-coated cardboard) palettes for precise, singular products. By paring down to only the colors you'll ever actually use, you’ll not only cut waste, but save money and precious space in your makeup bag. This eyeshadow can be purchased with or without a compact, which means you can pop pans in and out to suit your needs (and buy refills for a heck of a lot less). And Alima Pure isn’t the only brand kicking down customizable makeup options — check here for a whole lot more. Alima Pure Pressed Eyeshadow Refill, $18, available at Alima Pure Support A Low-Waste Salon The last thing we think about after stepping foot into a salon is if and how the joint recycles. (What can we say, we’re blinded by the new-hair feels.) But between foils, color by-product, plastics, paper, and metal, salons go through quite a bit of materials in the process of making our hair look dope. It’s one of those no-duh realizations that kind of hits you on the head — and immediately begs the question: “But does my salon recycle?” It’s more than worth an ask. You might find out that, like Ion Studio NYC, it does. The conscientious salon also only uses green and renewable energy and is stocked with Davines hair-care products (which are amazing, BTW). The products themselves are made of environmentally-friendly packaging, including conditioner tubs that use a minimal amount of plastic, are 100% carbon-neutral, sourced from the food industry, and designed to be repurposed into little planters or a catch-all for hair ties and bobby pins. Or you may find out that your salon isn’t quite there yet. But either way, the inquiry may lead to greener practices by your favorite chop shop. “If a patron tells a salon that she chose it because the salon recycles, that will encourage the salon to continue,” says Lauren Taylor, a spokesperson for TerraCycle, a company that provides recycling services to salons. “Consequently, if a patron tells a salon that she chose another salon because it recycles, that may inspire others to start recycling. When consumers use their wallets to make statements, it affects change.” Davines NouNou Conditioner, $30, available at Davines Opt For A Waterless Mani & 10-Free Polish Because the earth has a limited amount of natural resources, we tend to be motivated by scary depletion statistics — as we should. But another motivator can be found in how much we’ve achieved. Take water conservation: According to the most recent information available from the US Geological Survey, Americans withdrew 13% less water for use in 2010 than in 2005. Every little bit is making a difference. Which is why electing for a waterless manicure, like the kind that LA’s Nails by Colvon and NYC's Van Court Studioprovide, makes more and more sense. (Not only do soak-free manis conserve water, they are thought to contribute to longer polish wear and more hydrated nails and skin.) Want to up the ante even further? Opt for a nail polish with fewer chemicals. The trend may have started with three-free formulas, but brands like Côte now offer 10-free formulas (in more than 100 chic shades, no less). On the out list? Formaldehyde, dibutyl phthalate (DBP), toluene, camphor, formaldehyde resin, TPHP, xylene, ethyl tosylamide, parabens, and gluten — some of which are known carcinogens and may negatively affectthe hormone systems in animals. Côte Nail Polish in No. 45, $18, available at côte Bulk Up For many of us, living in tiny apartments means buying in bulk is out. But Aveda offers a compelling reason to rethink that strategy, in the bathroom at least. The company notes that buying one of its liter-sized hair-care products — instead of five standard-size bottles — means consuming 40% less plastic (and a 25 cents/oz savings). As for the other 60% of that plastic consumed, the brand makes other moves to recoup waste. It uses post-consumer recycled material as much as it can and tries to package products in containers that can be recycled from home. If any brand product can’t be picked up curbside (like makeup brushes), bring it into an Aveda store and pop it in its recycling bin. Aveda Shampure Shampoo in 1 Liter Size, $40, available at Aveda Don’t Just Insta Your #Empties, Recycle Them Recycling beauty products isn’t as easy as you’d think. Lots of packaging contains thick plastic (to protect formulas from degradation), mixed metals, and springs all in one shot. Since different materials need to be separated and sorted, the mixed-media nature of cosmetics, skin-care, and hair-care packaging makes recycling these suckers a logistical nightmare. Thankfully, a few forward-thinking companies have programs in place to assist. Since 2009, Kiehl's has offered its Recycle and Be Rewarded program in its retail stores, which encourages customers to return ten empty bottles, tubes, and jars in exchange for a new product. Empties can be dropped off anytime — the store will track your exchanges as you go. Beauty giant MAC offers a similar program via its Back to MAC program. After returning six of the brand’s containers, either online or to a MAC counter, the brand hands over a free lipstick of your choice. The program also features digital tracking, which means you can recycle items as you finish them, instead of having to hoard empties to participate. Finally, Garnier also takes back empties of its Fructis products for recycling via TerraCycle. Any Garnier product with the TerraCycle logo can be sent into the company for recycling. Once received, the hair-care brand recycles the container and donates two cents to the charity of your choice. The extra step may sound like a pain in the ass, until you account for this fact: According to Garnier, personal care and beauty products account for 1/3 of all landfill waste. Yikes! To help raise its recycling numbers, the brand is partnering with DoSomething.org on its Rinse, Recycle, Repeat campaign, aimed at educating consumers about recycling beauty product empties, with a goal of diverting a total of 1 million bottles from landfills in 2018.