Todo o projeto utiliza a web como plataforma de engajamento das pessoas. No website da Terracycle (www.terracycle.com.br) os consumidores interessados fazem um cadastro como líderes da “Brigada Perdigão”.

A ação incentiva a coleta de embalagens de chocolates no pós-consumo, independente do tamanho e da marca.

As part of its recycling campaign, Walmart is beginning this month to sell eco-friendly pet products such as dog beds and kitty litter boxes made from trash. Another new Walmart effort begun this month is a collection system for 28 types of trash that’s being tried at five stores on the East Coast. TerraCycle, takes the waste, including candy wrappers, pens and coffee bags, and upcycles the waste into products like tote bags and portable speakers.

TerraCycle, the popular upcycling manufacturer, has teamed with Ziploc to create the Make-A-Difference-Mom Contest.  The contest which began on October 24, 2010 will run through December 15, 2010. To enter, consumers can visit the TerraCycle website where they can explain how a mom they know embodies the “Make-A-Difference-Mom” ideal–a mom who makes a conscious effort to deliver a positive impact on the environment and the community in her daily life. In January, four finalists will be picked from these submissions and will be highlighted on the TerraCycle Facebook page where fans can vote for their top pick. The grand prize winner will receive $1,500 to reward herself or the community, and a video camera to document her experience.

Northfield-based Kraft has also revisited packaging and advertising. Kraft ditched movie tie-ins on packaging, and nutritional information is more prominent. Most Lunchables trays are now clear, because moms said they wanted to be able to see the food inside. Because the plastic trays aren't recyclable, Kraft moved to avoid "green" criticism by partnering with TerraCycle to convert used Lunchables containers into lunch boxes and pencil cases.

Exportadora de alimentos dará apoio financeiro a projeto de reciclagem

Phoenix Public Library and the city of Phoenix Public Works Department kick off Recycle Write on Monday, Nov. 1, 2010. Visit any one of 16 library locations or nine OfficeMax retail stores in Phoenix to deposit used pens, pencils and markers of all types in designated collection containers. The collected writing instruments will be shipped to TerraCycle, a company specializing in making consumer products from post-consumer materials.

But what happens when a college student has an entrepreneurial itch that just can’t be scratched within the confines of an institution of higher learning?  When I was writing Upstarts!, I heard many stories of students leaving school to focus on their companies. Among them are Tom Szaky (TerraCycle), Ben Kaufman (Quirky), Caleb Sima (SPI Dynamics), Brendan Ciecko (Ten Minute Media), Brad Weinberg and Rajiv Kumar (Shape Up the Nation). Some were clearly not academically inclined from the get go; others just could not manage a company and school at the same time, and the former took precedent.   I doubt that any of them regret their decision, but I wish that they had not been forced to make it. And for that, I blame the colleges and universities that they attended and left.

In today’s constantly changing business environment, innovating is more important than ever to your survival. But how do you do it? I asked four highly innovative young entrepreneurs to reveal the secrets of their success: - Tom Szaky’s TerraCycle transforms waste products ranging from worm poop to candy wrappers into a wide range of consumer products.

Today's featured project isn't my own.  It comes to me from a company called TerraCycle <http://www.terracycle.net/> .  I can hear you scratching your head and questioning, "A corporate craft?" Yes, friends - a corporate craft.  But, TerraCycle is no ordinary corporation.  Founded in 2001 by Tom Szaky (when he was 19 years old and a freshman at Princeton University,) TerraCycle is a multi-category eco-friendly upcycle company. Basically: They profit by taking waste and turning it into new goods which they then sell.  Things like Capri Sun drink pouches, Oreo cookie package wrappers, Cliff Bar wrappers and other assorted non-recyclable waste becomes purses, picture frames, clip boards and other cool items.