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P&G Announces Its Reusable and Refillable Aluminum Bottle System

LONDON-- P&G Beauty unveils its newest packaging innovation across its haircare brands, set to change the way consumers buy, use and dispose of their shampoo bottles, as it continues its commitment to be a force for good and a positive force for beauty in the world.   As announced at a live panel of sustainability experts at the Reuters Responsible Business Summit, guests at The Window to Act is Now: Advancing Responsible Beauty in Europe heard that, as of 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie will enable the 200 million European households1 to recycle, reduce and reuse. The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminium bottle and recyclable2 refill pouch, made using 60% less plastic (per mL versus standard brand bottle). P&G Beauty is on track to reduce virgin plastic usage by 50% in shampoos and conditioners bottles by the end of 20213, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly. peaking at the event, Artur Litarowicz, Senior Vice President and General Manager of Haircare for P&G Europe said; “We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet. That is why I’m thrilled to announce a new packaging innovation called the ‘good refill system’. This will allow consumers to have the product they love now in a beautiful, reusable aluminium bottle and refill pouches as of 2021. This will be launched across Head & Shoulders, Pantene, Herbal Essences and Aussie. We know this is just the start. There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step towards achieving our 2030 Responsible Beauty goals at pace.”
Virginie Helias, P&G’s Chief Sustainability Officer added; “We have committed to enable and inspire responsible consumption through innovation on our product and packaging. Our leading beauty brands in Europe touch millions of lives. This new packaging innovation will contribute to making the reuse of packaging irresistible, while enabling a reduction of virgin plastic as per P&G’s Ambition 2030 commitment. It’s no longer about if or what we can do, but how quickly we can do it - the window is now for embracing new sustainable lifestyles.” Litarowicz and Helias were joined at the interactive panel discussion by founder and CEO at TerraCycle, Tom Szaky, Head of Plastic Waste and Business at WWF, Erin Simon and climate activist, Clover Hogan, who provided their perspective on the role of brands to help turn the tide of the plastics crisis. Tom Szaky commented; “I’ve long been a believer that a refill behaviour is a big part of the future of sustainable packaging and the innovation announced by P&G Beauty today is a positive step in the right direction for the many millions of households Head & Shoulders, Pantene, Herbal Essences and Aussie serve. While there is of course more to be done, it’s great to see large companies such as P&G Beauty taking the issue seriously and using their scale to drive change quickly and impactfully.”

Rinse, refill, repeat

P&G Beauty strikes a major blow to plastic waste with its new refill system including a reusable aluminium shampoo bottle and recyclable¹ pouch that uses 60% less plastic²

P&G Beauty is taking a leap of faith on the European consumer. With the launch of its refillable aluminium bottle system in Europe for its hair care brands Head & Shoulders, Pantene, Herbal Essences and Aussie.
Obviously, the consumer goods giant has done its research, and there appears to be a strong appetite for less packaging and less waste. But how this will translate into changed behaviours is essentially untested. Tom Szaky, CEO of TerraCycle, works with every major cosmetic company in the world, helping them to be more sustainable. He says this is the first time he has seen a large company with mainstream brands create a refillable bottle at scale, out of an alloy. “From a supply chain point of view, this is a big undertaking. Hopefully, it will inspire other organisations to do the same and create a movement where we start buying more of our shampoos in reusable systems versus single use systems.” There is certainly reason for optimism. “When we started researching this, we found packaging waste was very much top-of-mind,” says Virginie Helias, Chief Sustainability Officer at P&G. “Over-packaging was a deterrent to purchase. All things being equal, the consumer would buy the product with less packaging.” This was backed up by a recent IPSOS survey of changing consumer habits, post-Covid. More than three-quarter of respondents said that they would avoid products with too much packaging. “Consumers want to do their bit for the environment and are asking big brands to act fast and enable them to make better, more sustainable choices at home,” says Artur Litarowicz, P&G’s Senior Vice President for Hair Care Europe. “The new aluminium shampoo refill bottle we are launching across our four hair care brands, is durable and it has been designed to allow consumers to reuse it, over and over. The new aluminium bottles will allow consumers to use the product they love without wasting packaging.”
Reduce, reuse, recycle
P&G Beauty is also set to reduce its virgin plastic usage in its main hair care brands by 50% in the next year, and combined with the distribution of the shampoo refill system will halt the production of the equivalent of 300 million virgin plastic bottles a year from 2021 enabling the 200 million European house holds its serves³ to recycle, reduce and reuse. While sustainable pack design appears entirely within a company’s control, even here, wider cooperation is required. “There is a wide spectrum of quality in recycled plastic,” says Ms Helias. “Most of the plastic we use is ‘food’ grade, which, you could argue, is overdesigned. But there is a meagre supply of high-quality recycled plastic, because there is nothing much between food grade and very poor quality. To unlock this supply shortage, the industry must collectively define a wider spectrum of grades, so we don’t all go for food grade where supply is limited.” Meanwhile, the problem of plastic waste is growing. This year is expected to see a 30% increase in the amount of plastic waste littering our oceans, largely as a result of the huge increase in plastic products used to contain the Covid-19 pandemic. However, Ms Helias notes that the problem is not inherently any material, but our behaviour: “Actually plastic is one of the most sustainable materials. The issue is the litter of plastic in the environment.” One way to make sure plastic doesn’t end up in the ocean is to not make it in the first place. “Even if we call it ‘responsible’, a lot of plastic is still being incinerated,” says TerraCycle’s Mr Szaky. “And every time we make a new bottle, we must extract more oil from the ground, extract a huge amount of energy to make it, and for a relatively short life cycle.” TerraCycle operates Loop, a circular waste system that allows consumers to drop off their empties at participating retailers, which are then washed and reused by someone else. It’s basically the standard system for industrial economies pre-Second World War, before it was replaced by a throw-away convenience culture. But reintroducing re-usage into twenty-first century supply chains and lifestyles is very complex.
P&G was the first adopter of Loop, and it is being rolled out across Western Europe, with more than 100 consumer goods companies now signed up. This is different to P&G’s refillable aluminium bottle scheme, which is a bottle to keep and refill at home, but Mr Szaky is supportive. “Loop requires sizeable infrastructure whereas the refill bottle can happen now. This is a good way to bring concept to consumers early. I think the answer to sustainability is: move on all these tangents simultaneously and don’t assume there is a silver bullet.” He also believes the aluminium bottle concept is an enabler of the Loop system because it will show data and consumer insights on how people are reacting to refillables and make negotiations with retailers in other countries easier. Similarly, it was P&G’s early experience of Loop that gave it the confidence to go ahead with its new shampoo refill system. “We are accelerating our sustainability goals not because we have to but because we want to,” says Mr Litarowicz. “We have a vision that by 2030 our packaging will be 100% recyclable or reusable globally. By 2025, 90% of our major packaging platforms will be recyclable or reusable across P&G Beauty globally.” Beautiful behaviour But the main challenge is not so much technological, or even logistical, as behavioural. Loop relies on a significant change in consumer behaviour, and P&G’s shampoo refill system is only as responsible as the person using it. “Refillable aluminium bottles have to go around multiple times before they are better than disposable,” says Mr Szaky. “If you buy an aluminium bottle, use it once and recycle it – that is a disservice to the planet.
Ms Helias says that sustainability break-even for the aluminium bottle is 6-10 cycles. “The design is made to last much longer than that.” Despite the encouraging consumer sentiment, P&G Beauty isn’t relying purely on people’s good conscience to adopt the new scheme. “This is also a design driven initiative,” says Ms Helias. “The bottles are beautiful. One of our mottos is making sustainability irresistible – and that’s what this does. Even if you are not at all environmentally conscious, you may want to be part of this, because it’s so much nicer than the single-use shampoo bottle.” How fast adoption will be is difficult to predict, but Ms Helias is quietly confident. “My personal opinion and also based on what we’ve seen, it will really stick and go faster than we might expect. I’m looking forward to seeing how consumers respond.”

P&G Beauty Launches Its First-Ever Refillable Aluminum Bottles for Hair Care

Head & Shoulders, Pantene, Herbal Essences and Aussie are P&G's first brands to use the refill system at scale in Europe.
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Beauty Packaging Staff10.22.20
P&G Beauty has announced its first-ever refillable aluminium bottle system to launch at-scale, with its Head & Shoulders, Pantene, Herbal Essences and Aussie brands in Europe. The refill system uses a new reusable 100% aluminium bottle and recyclable refill pouch, made using 60% less plastic (per mL versus standard brand bottle). The new sustainable packaging will enable millions of households across Europe to reduce, reuse and recycle. It is set to pave the way in changing the way consumers buy, use and dispose of their shampoo bottles. The news was announced during a live panel of sustainability experts at the Reuters Responsible Business Summit. Guests at "The Window to Act is Now: Advancing Responsible Beauty in Europe" heard that, as of 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie will enable the 200 million European households to recycle, reduce and reuse. Speaking at the event, Artur Litarowicz, senior vice president and general manager of Haircare for P&G Europe said; “We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet. That is why I’m thrilled to announce a new packaging innovation called the ‘good refill system’. He continued, "This will allow consumers to have the product they love now in a beautiful, reusable aluminium bottle and refill pouches as of 2021. This will be launched across Head & Shoulders, Pantene, Herbal Essences and Aussie. We know this is just the start. There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step towards achieving our 2030 Responsible Beauty goals at pace.”

P&G Is On Track Toward Meeting Sustainability Goals by 2030

P&G Beauty is on track to reduce virgin plastic usage by 50% in shampoos and conditioners bottles by the end of 2021, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly. Virginie Helias, P&G’s chief sustainability officer added; “We have committed to enable and inspire responsible consumption through innovation on our product and packaging. Our leading beauty brands in Europe touch millions of lives. This new packaging innovation will contribute to making the reuse of packaging irresistible, while enabling a reduction of virgin plastic as per P&G’s Ambition 2030 commitment. It’s no longer about if or what we can do, but how quickly we can do it - the window is now for embracing new sustainable lifestyles.” Litarowicz and Helias were joined at the interactive panel discussion by founder and CEO at TerraCycle, Tom Szaky, Head of Plastic Waste and Business at WWF, Erin Simon and climate activist, Clover Hogan, who provided their perspective on the role of brands to help turn the tide of the plastics crisis.
Tom Szaky commented; “I’ve long been a believer that a refill behavior is a big part of the future of sustainable packaging and the innovation announced by P&G Beauty today is a positive step in the right direction for the many millions of households Head & Shoulders, Pantene, Herbal Essences and Aussie serve. While there is of course more to be done, it’s great to see large companies such as P&G Beauty taking the issue seriously and using their scale to drive change quickly and impactfully.”

P&G Beauty Announces the Launch of Its First Ever Reusable and Refillable Aluminium Bottle System at Scale, with its Brands Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe

  • The launch of its first P&G Beauty aluminium reusable bottle and refill system in hair care, will enable millions of households across Europe to reduce, reuse and recycle their packaging
  • P&G Beauty Europe announces its next step towards reaching its Responsible Beauty 2030 goals, announced in June 2020
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P&G Beauty Announces the Launch of Its First Ever Reusable and Refillable Aluminium Bottle System at Scale, with its Brands Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe (Graphic: Business Wire)
LONDON--(BUSINESS WIRE)--Today, P&G Beauty unveils its newest packaging innovation across its haircare brands, set to change the way consumers buy, use and dispose of their shampoo bottles, as it continues its commitment to be a force for good and a positive force for beauty in the world. As announced at a live panel of sustainability experts at the Reuters Responsible Business Summit, guests at The Window to Act is Now: Advancing Responsible Beauty in Europe heard that, as of 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie will enable the 200 million European households1 to recycle, reduce and reuse. The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminium bottle and recyclable2 refill pouch, made using 60% less plastic (per mL versus standard brand bottle). P&G Beauty is on track to reduce virgin plastic usage by 50% in shampoos and conditioners bottles by the end of 20213, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly. Speaking at the event, Artur Litarowicz, Senior Vice President and General Manager of Haircare for P&G Europe said; “We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet. That is why I’m thrilled to announce a new packaging innovation called the ‘good refill system’. This will allow consumers to have the product they love now in a beautiful, reusable aluminium bottle and refill pouches as of 2021. This will be launched across Head & Shoulders, Pantene, Herbal Essences and Aussie. We know this is just the start. There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step towards achieving our 2030 Responsible Beauty goals at pace.” Virginie Helias, P&G’s Chief Sustainability Officer added; “We have committed to enable and inspire responsible consumption through innovation on our product and packaging. Our leading beauty brands in Europe touch millions of lives. This new packaging innovation will contribute to making the reuse of packaging irresistible, while enabling a reduction of virgin plastic as per P&G’s Ambition 2030 commitment. It’s no longer about if or what we can do, but how quickly we can do it - the window is now for embracing new sustainable lifestyles.” Litarowicz and Helias were joined at the interactive panel discussion by founder and CEO at TerraCycle, Tom Szaky, Head of Plastic Waste and Business at WWF, Erin Simon and climate activist, Clover Hogan, who provided their perspective on the role of brands to help turn the tide of the plastics crisis. Tom Szaky commented; “I’ve long been a believer that a refill behaviour is a big part of the future of sustainable packaging and the innovation announced by P&G Beauty today is a positive step in the right direction for the many millions of households Head & Shoulders, Pantene, Herbal Essences and Aussie serve. While there is of course more to be done, it’s great to see large companies such as P&G Beauty taking the issue seriously and using their scale to drive change quickly and impactfully.”

P&G to launch refillable shampoo bottles in 2021

The consumer goods giant unveiled images of the new format for the first time today (22 October). Customers will be encouraged to purchase a reusable aluminium bottle, which they can refill from new pouches. The pouches consist of a flexible plastic packet with a rigid plastic neck.
Several of P&G’s brands are already listed on Loop – TerraCycle’s multi-brand refill platform which is currently operating in the US, France and the UK. Loop sees customers pay a deposit fee on each piece of packaging that is refunded to them when TerraCycle’s courier partners collect the empty containers.

Dryden schools win sustainable garden of oral care waste from Save Water Challenge

image.png DRYDEN, N.Y. –– The Dryden Central School District gritted its teeth and won the Save Water Challenge this year, run by Colgate, ShopRite and recycling firm TerraCycle. In return for its effort, the district is being rewarded a new garden "made partially from recycled oral care waste." During the competition, Dryden Central School District earned a total of 1,488 pledges online to save water on the district's behalf. Having come in second place, the district is eligible to receive a garden donation made from 48 pieces of garden lumber, two picnic tables, one flat bench, one high-back bench and a recycling receptacle valued at $10,000, according to a release from the district. The garden's features were constructed using recycled toothbrushes, toothpaste tubes and floss containers collected through a recycling program operated by Colgate. The garden will be unveiled next spring. First grade teacher Kate McKee, who also serves as the Green Team Co-Advisor at Dryden Elementary School, said a team of fourth and fifth graders had been working with TerraCycle to divert the school's landfill waste and promote the effort to others in the community. “Our school garden is also in need of some serious renovation, with raised garden beds that need to be replaced," McKee said. "When the contest began back in July, it seemed like a perfect fit for our school but we didn't expect to win such a huge prize. Throughout the summer, we had many staff, family and community members that took the pledge to use less water and voted for Dryden every day." The contest launched in July and included schools from Delaware, New York, New Jersey, Pennsylvania, Connecticut and Maryland that participate in the Colgate Oral Care Recycling Program. “After winning second place, we are excited to utilize the garden beds for a large school garden that engages different grade levels with hands-on learning, have the picnic tables and benches for places to meet outside and the recycling bins for community members to use while visiting the outdoor spaces,” McKee said. “The best part is that all of the materials are made of recycled plastic and they will be a reminder to our students of the importance of recycling at our school.”
“I’m pleased to congratulate the students, parents and faculty of Dryden Central School District on winning second place in the 2020 Save Water Challenge,” said Tom Szaky, Founder & CEO of TerraCycle said in the press release. “The energy and enthusiasm they put into protecting the environment has truly made an impact in their community, and we hope the new garden will bring smiles to children in Dryden for years to come.” Those who want to learn more about the Colgate Oral Care Recycling Program, visit the website here.

C'est Moi Beauty Ambassador Liza Koshy Launches Capsule Collection, One of One by C'est Moi

LOS ANGELES, Oct. 21, 2020 /PRNewswire/ -- Clean beauty brand C'est Moi has announced the launch of Brand Ambassador Liza Koshy's capsule collection, One of One by C'est Moi. Liza's collection expands on the brand's principles with thoughtfully formulated multipurpose and multidimensional products, all of which are EWG VERIFIED™ and made for anyone that has sensitive skin. One of One by C'est Moi is available for pre-order at www.oneofonebycestmoi.com and the collection will be available on November 16th. Furthering their commitment to sustainability, the collection is also partnered with TerraCycle, an innovative recycling company that ensures that all packaging is recycled. Liza's enthusiasm for clean beauty developed after struggling for years with finding the right solutions that address her specific skin concerns. She found her way to C'est Moi while in search of products that would work with her extremely sensitive skin and were also environmentally conscious. After experiencing their lineup of skin care and color cosmetics and how easily they could be used within her daily routine, she signed on to be their first-ever Brand Ambassador. One of One by C'est Moi focuses on creating for the faces of the future – a new generation that embraces cleaner, healthier choices for themselves and our world. All products are made with clean ingredients, and are dermatologist tested, vegan, hypoallergenic, fragrance free, and EWG VERIFIED™. "One of One by C'est Moi celebrates your individuality — you are uniquely you, which deserves the biggest party of all — the One you're always invited to. We lovingly created this line to foster your inner creativity and versatility," said Liza Koshy. "For myself, learning the ins and outs of clean beauty alongside the brilliant minds at C'est Moi has been an eye-opening and life-bettering experience. Whether it be your subtle glow, or full glam for show, we hope our collection brings you as many fun-filled moments as it has brought all of us to create it." Included in the capsule collection are the F(ace) Balm Cleansing Duo, Flash Please Cream Highlighter in three shades, Give 'Em Lip & Cheek Tinted Balm in three shades, Think Twice Eyeliner Duo in three pencils and six colors total, Give 'Em Face, a Face Mask Artistry Kit featuring four masks, Milk It Shimmering Hydrafluid, and three Treatment Mists. "Collaborating to bring One of One by C'est Moi to life has been one of the most rewarding and exciting moments for the entire C'est Moi Beauty team," said Jennifer Saul, Senior Vice President of C'est Moi. "Developing every detail with Liza and alongside our partners at the Environmental Working Group (EWG) was really what sets this collection apart. The intention, energy and thoughtfulness she brought to our experience developing together is one that I truly believe to be unique and special. We look forward to sharing this experience with you and cannot wait for you to see what comes from us next!"

A company partner to support recycling

Many thanks to those of you who are taking advantage of the convenience sites throughout the county for recycling. Since we reintroduced mixed paper: magazines, junk mail, circulars along with newspaper, we have been very pleased with the amounts collected at each site. Thank you for being mindful of not throwing any plastic bags or other waste into these containers. We are also happy about the switch folks have made to just glass bottles and jars in our containers and steel cans in a separate metal bin. Thanks for being aware of the signage and following these procedures. I, for one, remain saddened by plastics, though. Limiting our plastic options to just containers with necks forces me to look for other options, but sometimes wishes come true. As reported in Waste 360, a technical weekly journal for our industry, Newell Brands and Rubbermaid are working together with Terracycle to offer individuals a unique opportunity. In an attempt to divert waste plastic from our landfills, this wonderful partnership is providing an outlet for any food storage product. As of July 14, Rubbermaid and Terracycle are providing a program for us to recycle plastic food containers. There are a few things that you must do in order to work with their program. 1. Go to their website: www.terracycle.com 2. Join in as a new member 3. Browse through the pages of items that Terracycle handles! 4. Make sure you review their guidelines and requirements. After all, they are providing a much needed outlet for things we want to recycle, let’s follow the rules. 5. Be aware of the amounts to recycle…for these plastic food containers, it will depend on the size box that you will ship them in. I printed off my first mailing label, and it had a weight of three pounds. Probably a good place to start! 6. You will create an account with Terracycle and be able to print a shipping label. 7. This program can be for individuals, groups, schools or businesses. I’m excited about the chance to start small (charity begins at home?) and if this works well, I will expand to my workplace or maybe neighborhood. Keep in mind that Tupperware is a time tested product for food storage. It is very responsible of them to also help the plastics industry help with the waste created by the plastics industry. If only other manufacturers would do the same. But wait! Take a look at the rest of the Terracycle drop down screen…they provide recycling for many odd things, but many of them are product specific. For example, if you are a big user of Arm & Hammer and OxiClean, they will recycle the pouches that these products come in. They sponsor a bakery bag recycling program for bags from breads, rolls and bagels. There is a Brita recycling program for filters and units! The list is rather extensive but also very specific. If you are interested and have the space in your home to store these materials, there are ways to recycle! Please remember, though, your county convenience sites can handle your plastic bottles, glass bottles, steel cans, aluminum cans, corrugated cardboard and the variety of papers from magazines, to junk mail to circulars to newspapers; we also accept scrap metal, up to 5 tires (off rims), used motor oil, used antifreeze and rechargeable batteries. We accept fluorescent lamps from homeowners (fee for small businesses, referrals for larger businesses) and used cooking oil from homeowners at the Gaston County Landfill. Call for an appointment…704-922-0267! And one last thing, we are accepting latex paint, by appointment only, 704-922-7729, from homeowners! We can only take latex paints!