There are about 5.25 trillion pieces of plastic debris in the ocean, a great deal of which is washing up on beaches around the world, resulting in the high-profile fouling of shorelines in Hawaii andAlaska. In an effort to clean up some of this pollution, consumer goods giant Procter & Gamble is planning to produce Head & Shoulders shampoo bottles partly made from beach plastic. The company told The Guardian that the containers will be made from 25 per cent of these recycled materials, collected by thousands of volunteers on the shorelines of France. P&G called it a “first major step” towards establishing a supply chain using the recycled debris. “We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” Lisa Jennings, vice-president of global hair at P&G, said in a release. The pilot project, which also involves recycling business TerraCycle and waste management firm Suez, will result in up to 170,000 recycled bottles on shelves across France this summer, according to The Guardian. Steve Morgan, the technical director of plastics recycling organization Recoup, told The Guardianthat it is a “technological breakthrough,” despite its limited run. “In the past when companies have tried to use plastics that have been sourced from oceans or beaches, it hasn’t been technically possible because of the exposure to UV, and also the plastics degrade and don’t recycle that well. What they’ve done here is make it technically viable, which is kind of the big thing,” said Morgan. He added that the techniques used by P&G could become “more mainstream” once the technology is further developed and the cost advantage improves. The company also promised to produce more than a 500 million of the same type of bottles per year across Europe by the end of 2018. P&G said this figure represents 90 per cent of all of its haircare bottles sold on the continent. It estimated it will require 2,600 tonnes of recycled plastic each year, or the equivalent of eight fully-loaded Boeing 747s. The company is aiming to double the amount of PCR plastic, post-consumer resin or reclaimed material, that it uses in packaging by 2020. “Increasing the use of recycled plastic in the packaging of our flagship brands, like Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs,” said Virginie Hellas, vice-president of global sustainability at P&G. “So while we’re proud of what we’ve done and what we’re doing, we know there is much more work ahead.” The Ellen MacArthur Foundation, a United Kingdom-based non-profit, estimates that plastic production will double in the next 20 years. However, current efforts are only leading to 14 per cent it being recycled. But it estimates that number could be bumped up to 70 per cent.  

In an industry first for sustainable packaging, Procter & Gamble has started producing the world’s first recyclable shampoo bottle made from up to 25 percent recycled beach plastic. P&G’s Head & Shoulders brand will produce the world’s largest run of recyclable bottles made with post-consumer recycled (PCR) beach plastic—a milestone in the hair care industry in creating a sustainable business model that advances a circular economy. Announced at the World Economic Forum in Davos, P&G’s new purpose-driven initiative follows on The Ellen MacArthur Foundation’s call to business leaders to drive the re-use of plastic waste. “We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” said Lisa Jennings, VP Head & Shoulders, in a press release. Working with recycling experts TerraCycle and SUEZ, a limited run of the new bottles will be available to consumers in France at retailer Carrefour this summer. And that’s just the beginning. P&G also announced a plan to introduce recycled plastic across its European hair care brands in 2018—a commitment that would use 2,600 tons of recycled plastic to make half a billion shampoo bottles every year. Consumer participation is key to the project, as volunteers collected the waste for the new bottles along France’s beaches. With predictions that by 2050 there could be more plastic than fish in the world’s oceans, P&G expects to manufacture as many as 170,000 of the special edition bottle. Steve Morgan, technical director at plastics recycling network Recoup, said the level of recycled content makes the initiative a technological breakthrough. “In the past when companies have tried to use plastics that have been sourced from oceans or beaches, it hasn’t been technically possible because of the exposure to UV, and also the plastics degrade and don’t recycle that well,” saidMorgan. “What they’ve done here is make it technically viable, which is kind of the big thing.” While recycling and up cycling are becoming more common, real change will come as companies shift to circular economy business models rather than traditional linear make-use-dispose models. And to have a global company such as P&G lend its support, brands and resources to recycling is a bellwether for truly having an impact and creating a change in supply chain, sourcing and sustainable packaging. P&G has been using PCR (post-consumer recycled) plastic in packaging for more than 25 years, but this latest commitment raises the bar and paves the way for achieving its corporate 2020 goal of doubling the tonnage of PCR plastic used in packaging. In 2015, adidas made headlines with a prototype recycled shoe made from ocean plastic. Fast forward to 2017 and adidas, in partnership with Parley for the Oceans, has committed to a run of 7,000 pairs of the “UltraBOOST Uncaged Parley” for $220 a pair, with a plan to produce 1 million pairs of from more than 11 million plastic bottles this year. As adidas notes on its product page, the shoes are “spinning the problem into a solution, the threat into a thread.” And as P&G is finding out, turning the world’s beach plastic into sustainable packaging  will make every day a good hair—and soul—day.  

海飞丝将与法国零售商家乐福合作，推出黑色瓶装的洗发水。该创新洗发水瓶身由美国废物回收公司 TerraCycle和法国公用事业公司 Suez 联合生产。制作这种洗发水瓶的部分原材料来自由志愿者和公益组织在海滩上人工收集的塑料垃圾。

La marca de productos para el cuidado personal Head & Shoulders (H&S) lanzará este verano la primera botella de champú del mundo fabricada con plástico reciclado.

La compañía multinacional Procter & Gamble anunció que su marca de champú Head & Shoulders (H&S) producirá la primera botella de champú del mundo fabricada con plástico reciclado recogido en las playas. Concretamente, estos nuevos envases incluirán un 25% de material reciclado.

En colaboración con las empresas TerraCycle y Suez, la innovación llegará a Francia este verano como una botella de edición limitada a disposición de los consumidores de la cadena minorista Carrefour.

Esta será la producción más grande del mundo de botellas reciclables hechas con plástico posconsumo reciclado (PCR) de playa, y un primer paso importante en el establecimiento de una cadena de suministro única que implica el apoyo de miles de voluntarios y cientos de ONGs en las playas.

“Fuimos conscientes de que la principal marca de champú en ventas tenía que liderar la innovación en sostenibilidad y animar así a toda la industria a hacer lo mismo”, dijo Lisa Jennings, vicepresidenta de Head & Shoulders.

Además, P&G anunció que para finales del 2018 más de 500 millones de envases en Europa incluirán hasta un 25% de plástico reciclado posconsumo. Esto representa el 90% de todas las botellas de productos para el cuidado del cabello que la compañía vende cada año en Europa, de marcas insignia como Pantene y Head & Shoulders.

El proyecto requerirá un suministro de 2,600 toneladas anuales de plástico reciclado. P&G ha utilizado el plástico reciclado en envases desde hace más de 25 años, y el anuncio reciente es un paso importante de la compañía para cumplir su objetivo para el año 2020 de duplicar el tonelaje de plástico posconsumo reciclado utilizado en los envases.

Según la Fundación Ellen MacArthur –principal impulsora de la economía circular-, el 95% del valor del material de envases plásticos, que oscila entre 80,000 y 120,000 millones de dólares anuales, se pierde como residuo, y al ritmo actual en 2050 podría haber más plástico que peces en el océano.

“La botella de champú reciclable Head & Shoulders fabricada con plástico de playa es la primera del mundo en la categoría de cuidado del cabello. Aumentar el uso de plástico reciclado en los envases de nuestras marcas insignia, como Pantene y Head & Shoulders, facilita a los consumidores poder elegir productos más sostenibles sin concesiones”, dijo Virginie Helias, vicepresidenta de Sostenibilidad Global de P&G.

“Estamos orgullosos de trabajar con una de las marcas más grandes del mundo para crear un producto innovador”, dijo Tom Szaky, CEO de TerraCycle. “Con la economía circular ganando más atracción, esperamos que otras marcas globales trabajen con proveedores verdes y usen su influencia para impulsar el cambio en beneficio del medio ambiente”, concluyó.

Por su parte, Jean-Marc Boursier, vicepresidente ejecutivo senior de Suez, recordó que “con nueve instalaciones dedicadas de plástico en toda Europa, Suez ya produce 170,000 toneladas de polímeros reciclados de alta calidad”.

Fuente: Residuos Profesional

The Procter & Gamble Company announced that Head & Shoulders (H&S), the world’s #1 shampoo brand, will produce the world’s first recyclable shampoo bottle made from up to 25 percent recycled beach plastic. In partnership with recycling experts TerraCycle and SUEZ, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches. “We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” said Lisa Jennings, Vice President, Head & Shoulders and Global Hair Care Sustainability Leader, Procter & Gamble. “We’ve been fortunate to work with such great partners in TerraCycle and SUEZ to make this vision a reality.” Additionally, P&G announced that in Europe by end of 2018 more than half a billion bottles per year will include up to 25 percent post-consumer recycled plastic. This represents more than 90 percent of all the hair care bottles sold in Europe across P&G’s hair care portfolio of flagship brands like Pantene and Head & Shoulders. Company Approaching 2020 Goal The project will require a supply of 2,600 tons of recycled plastic every year—the same weight as eight fully loaded Boeing 747 jumbo jets. P&G has been using PCR plastic in packaging for over 25 years, and today’s announcement is an important step in the company’s journey to meet their Corporate 2020 goal of doubling the tonnage of PCR plastic used in packaging. According to the Ellen MacArthur Foundation (EMF), 95 percent of the value of plastic packaging material, worth $80 billion to $120 billion annually, is lost to the economy and on the current track, there could be more plastics than fish in the ocean (by weight) by 2050. “At P&G, we believe that actions speak louder than words,” said Virginie Helias, Vice President of Global Sustainability, P&G. “The increased use of PCR plastic across our hair care portfolio of brands demonstrates our continued commitment to driving real change. The Head & Shoulders recyclable shampoo bottle made with beach plastic is a world’s first in the hair care category. Increasing the use of recycled plastic in the packaging of our flagship brands, like Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs. So while we’re proud of what we’ve done and what we’re doing, we know there is much more work ahead.” “This partnership represents an important step for TerraCycle,” said Tom Szaky, CEO, TerraCycle. “We are proud to be working with one of the world’s largest brands to create a breakthrough product. Creating the world’s first recyclable shampoo bottle with beach plastics is a start of an important journey. With the circular economy gaining more traction, we hope that other global brands will work with green suppliers and use their influence to drive change for the benefit of the environment.” “This partnership between SUEZ, TerraCycle and P&G represents an exciting step in the creation of a world first for consumers, a recyclable shampoo bottle made of beach plastics,” said Jean-Marc Boursier, Group Senior Executive VP in charge of Recycling & Recovery Europe, SUEZ. “We hope that other organizations will continue to partner with different providers in order to deliver major environmental changes in this industry and hopefully across other industries too. With nine dedicated plastic facilities across Europe, Suez is already producing 170,000 tons of high quality recycled polymers.”

A P&G anuncia no Fórum Econômico Mundial de Davos que a sua marca Head & Shoulders, número um de xampu do mundo, irá produzir a primeira embalagem reciclável feita de plásticos retirados das praias.

A P&G desenvolveu uma solução em parceria com duas empresas especializadas em soluções ambientais, a TerraCycle e a SUEZ,  para transformar materiais plásticos descartados nos oceanos em embalagens recicláveis de xampu da marca Head & Shoulders.