Loblaws announced today that a new pilot will soon be tested in the Toronto area. Loop, a company known for its circular shopping system designed to limit waste, will be teaming up with Canada's largest grocery retailer on Loblaws reusable grocery containers in Toronto. According to a Loop press release, the new initiative will be launched early next year in Toronto on a trial basis. It will allow participants to buy products from several leading brands, including President’s Choice, in reusable containers.

Loop, founded by TerraCycle, was unveiled at this year’s World Economic Forum. With the announcement came a renewed sense of hope about the human drive to preserve the planet. And a wish that, after the US got their share of the experience, the milkman-model sustainable delivery platform would make its way to Canada.