BROOMFIELD, Colo. — Vail Resorts and PepsiCo announced an expansion of their longstanding partnership to 18 additional Vail Resorts locations across North America, including Whistler Blackcomb in British Columbia, Mount Snow in Vermont, and Hunter Mountain in New York. In addition to renewing and expanding their product distribution partnership to now 33 total resorts globally, PepsiCo committed to a significant investment annually in projects that support Commitment to Zero, Vail Resorts’ sustainability pledge to achieve a zero net operating footprint by 2030, including zero waste to landfill. Through a multi-year sustainability roadmap, the companies will focus on waste reduction, including reducing beverage and food packaging waste and replacing wax-lined paper cups with compostable or durable PepsiCo products. Vail Resorts and PepsiCo have already begun this work at select resorts. At the end of the 2018/19 ski season, the companies shared that more than 250,000 wax-lined paper cups (or 7,750 pounds of waste) had been saved from landfill as a result of this switch at multiple on-mountain restaurants. PepsiCo has its own target to make 100 percent of its product packaging recyclable, compostable, or biodegradable by 2025. “It is by working together, through robust partnerships with shared sustainability goals, that we’ll have the most impact on climate change,” said Kate Wilson, senior director of sustainability at Vail Resorts. “No one company can do it alone, and expanding our partnership with PepsiCo will allow us to make major progress toward reaching our most challenging Commitment to Zero pillar—zero waste to landfill. Our team is excited about the innovative solutions ahead as well as what we’ve accomplished with PepsiCo so far, which has contributed greatly to the progress we’ve made toward achieving our Commitment to Zero goal.” “We can make a tremendous impact at scale through high-volume consumer touchpoints like resorts and sports & entertainment venues,” said Scott Finlow, chief marketing officer, PepsiCo Foodservice. “It’s rewarding to team up with like-minded partners like Vail Resorts to co-create sustainability initiatives that address short-term business requirements while working to reach longer-term ambitions.” In addition to waste diversion efforts, PepsiCo also will support Vail Resorts’ sustainability commitments through guest-facing education initiatives, joint marketing efforts, and creative upcycling projects. This season, Vail Resorts and PepsiCo will partner with international recycling leader TerraCycle to create picnic tables and Adirondack chairs out of recycled snack and candy wrappers for guests at Park City, Keystone, Beaver Creek, Vail, and Breckenridge resorts. The companies also are partnering with Fuse Marketing and Snow Park Technologies to develop a terrain park feature at Breckenridge made partially of recycled plastic and snack and candy wrapper material. The renewed partnership between the companies also will add PepsiCo beverages for Vail Resorts’ guests in-resort at many of the newly added properties, including bubly, LIFEWTR, and Gatorade. The 18 resorts included in the expanded partnership include Whistler Blackcomb in British Columbia; Mount Snow in Vermont; Hunter Mountain in New York; Attitash, Wildcat and Crotched Mountain in New Hampshire; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana.

BROOMFIELD, COLO.—Vail Resorts and PepsiCo announced an expansion of their longstanding partnership to 18 additional Vail Resorts locations across North America, including Whistler Blackcomb in British Columbia, Mount Snow in Vermont, and Hunter Mountain in New York. In addition to renewing and expanding their product distribution partnership to now 33 total resorts globally, PepsiCo committed to a significant investment annually in projects that support Commitment to Zero, Vail Resorts’ sustainability pledge to achieve a zero net operating footprint by 2030, including zero waste to landfill. Through a multi-year sustainability roadmap, the companies will focus on waste reduction, including reducing beverage and food packaging waste and replacing wax-lined paper cups with compostable or durable PepsiCo products. Vail Resorts and PepsiCo have already begun this work at select resorts. At the end of the 2018/19 ski season, the companies shared that more than 250,000 wax-lined paper cups (or 7,750 pounds of waste) had been saved from landfill because of this switch at multiple on-mountain restaurants. In synergy with Vail Resorts’ Commitment to Zero initiative, PepsiCo has its own target to make 100 percent of its product packaging recyclable, compostable, or biodegradable by 2025. “It is by working together, through robust partnerships with shared sustainability goals, that we’ll have the most impact on climate change,” said Kate Wilson, Senior Director of sustainability at Vail Resorts. “No one company can do it alone and expanding our partnership with PepsiCo will allow us to make major progress toward reaching our most challenging Commitment to Zero pillar—zero waste to landfill. Our team is excited about the innovative solutions ahead as well as what we’ve accomplished with PepsiCo so far, which has contributed greatly to the progress we’ve made toward achieving our Commitment to Zero goal.” Potential Impact is Large “We can make a tremendous impact at scale through high-volume consumer touch points like resorts and sports and entertainment venues,” said Scott Finlow, Chief Marketing Officer, PepsiCo Foodservice. “It’s rewarding to team up with like-minded partners like Vail Resorts to co-create sustainability initiatives that address short-term business requirements while working to reach longer-term ambitions.” In addition to waste diversion efforts, PepsiCo also will support Vail Resorts’ sustainability commitments through guest-facing education initiatives, joint marketing efforts and creative upcycling projects. This season, Vail Resorts and PepsiCo will partner with international recycling leader TerraCycle to create picnic tables and Adirondack chairs out of recycled snack and candy wrappers for guests to enjoy at Park City, Keystone, Beaver Creek, Vail, and Breckenridge resorts. The companies also are partnering with Fuse Marketing and Snow Park Technologies to develop a terrain park feature at Breckenridge made partially of recycled plastic and snack and candy wrapper material. The renewed partnership between the companies also will add PepsiCo beverages for Vail Resorts’ guests to enjoy in-resort at many of the newly added properties, including bubly, LIFEWTR and Gatorade. The 18 resorts included in the expanded partnership include Whistler Blackcomb in British Columbia; Mount Snow in Vermont; Hunter Mountain in New York; Attitash, Wildcat and Crotched Mountain in New Hampshire; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana.

Business Intelligence Group Names the Winners of Annual Public Relation and Marketing Industry Awards Program PHILADELPHIA (PRWEB) October 06, 2020 The Business Intelligence Group today announced the winners of the 2020 Public Relations and Marketing Excellence Awards which identified the leading agencies and corporate departments who delivered quantifiable business results for their respective clients. “Businesses are certainly in an unusual time, and many rely on public relations and marketing professionals to help ensure customer stability,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “Our winners have clearly shown us and our judges that they have the unique ability to solve critical business issues with knowledgeable and consistent communications and campaigns for their clients. Congratulations to you all!” The 2020 Public Relations and Marketing Excellence Award winners are: Marketing Agency of the Year

• Target River

Marketing Department of the Year

• Best Doctors Insurance
• InVision
• Wesley Financial Group, LLC

Public Relations Agency of the Year

• Maracaibo Media Group
• MATTIO Communications
• Powers Brand Communications

Public Relations & Marketing Agency of the Year

• ECOMMPAY Group

Executive of the Year

• Joel Johnson, Vice President, Communications, Dashlane
• Charles McDowell, Chief Marketing Officer, Wesley Financial Group, LLC
• Stephanie Schultz, Executive Director, Trusted Computing Group

Campaign of the Year

• AXION energy
• BCW
• Global Results Communications for Telit
• Kaspersky
• MarCloud Consulting
• Modernizing Medicine®
• Talkdesk
• The Trade Desk

Internal Campaign of the Year

• Covanta
• Toast

The Business Intelligence Group judges also named the following organizations as finalists for their excellent work: Clean Energy, Endré Communications, Imprivata, Technica Communications, and TerraCycle. About Business Intelligence Group http://www.bintelligence.com The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.

Henkel has partnered with TerraCycle to create a program that enables assemblers to recycle empty Loctite adhesive packaging and reduce the amount of waste sent to landfills or incinerators. Based in Trenton, NJ, TerraCycle offers recycling options for items that are typically nonrecyclable. TerraCycle was founded in 2001 by Tom Szaky, then a student at Princeton University, with a goal of eliminating the idea of waste. Since then, the company has grown into the global leader in collecting and repurposing hard-to-recycle waste. Operating in more than 20 countries, TerraCycle has engaged over 80 million people and recycled billions of pieces of waste. Assemblers can purchase a postage-paid recycling box to collect their used Loctite adhesive containers. Once full, the box is sent to TerraCycle, where the contents will be recycled. Assemblers order recycling boxes through their local Henkel distributor or Loctite sales rep. The boxes come in three sizes: small, medium and large.

Companies create in-store drop-off network in attempt to boost low recycling rate of beauty product packaging. Trenton, New Jersey-based TerraCycle has announced a partnership with fashion retailer Nordstrom designed to help divert beauty product packaging scrap by establishing recycling drop-off points in Nordstrom stores. Through the program, called BeautyCycle, starting Oct. 1 customers can bring beauty packaging scrap to the beauty department at participating Nordstrom locations and dispose of them in TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing, and the collected scrap will be cleaned, melted and remolded to make new products, according to TerraCycle. The recycling company says currently less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry is being recycled. “Nordstrom and TerraCycle are teaming up to intercept and properly recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated,” states TerraCycle.

Trenton, New Jersey-based TerraCycle has announced a partnership with fashion retailer Nordstrom designed to help divert beauty product packaging scrap by establishing recycling drop-off points in Nordstrom stores. Through the program, called BeautyCycle, starting Oct. 1 customers can bring beauty packaging scrap to the beauty department at participating Nordstrom locations and dispose of them in TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing, and the collected scrap will be cleaned, melted and remolded to make new products, according to TerraCycle. The recycling company says currently less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry is being recycled. “Nordstrom and TerraCycle are teaming up to intercept and properly recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated,” states TerraCycle. “TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste,’ and we’ve proven that solutions do exist for items that may seem difficult to recycle,” says Tom Szaky, founder and CEO of the firm. “Nordstrom not only shares our commitment, but has taken it to the next level by spearheading the Nordstrom BeautyCycle recycling program to reduce the impact of beauty packaging waste on the environment and help pave the way for a greener future.”

• From a news release last week: “International recycling leader TerraCycle, today announced a new partnership with leading fashion retailer Nordstrom, to help divert hard-to-recycle beauty packaging waste from landfills through the Nordstrom BEAUTYCYCLE recycling program. With less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry being recycled, Nordstrom and TerraCycle are teaming up to intercept and property recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated.” The Nordstrom store at Westfarms is participating in the program, and the public is invited to dispose of any brand of beauty packaging waste (think mascara containers, lipstick tubes, all those small jars that otherwise go into the trash) in the TerraCycle Zero Waste Boxes. “When full, the boxes will be returned to TerraCycle for processing and the collected waste will be cleaned, melted and remolded to make new products,” the release states.
• If you’re dropping off empty product containers at Nordstrom, you may want to make one of your final trips to Lord & Taylor, which is closing, according to some sources at the end of the year. They’ve been advertising 40-60% liquidation sales.