One of the greatest company challenges is creating and effectively communicating a narrative that inspires trust and demonstrates authenticity.

So you’ve hit pan on your favorite bronzer. Your Smashbox liquid lipstick tube is empty, and your mascara is all dried up because you’re too cheap to throw out very old drugstore mascara. Obviously, the next step would be to take your trusty debit card to Sephora and replenish your supply, but before you do that, think about what you can do with all of your empty makeup tubes and pots. I recently found out that there are different mail-in programs that let you recycle your empty makeup!

TRENTON -- Trenton-based recycling company TerraCycle announced Monday it was looking for investors to raise $25 million in growth capital. Tom Szaky, of Princeton, started TerraCycle in 2001 as a way to utilize hard-to-recycle items like potato chip bags, coffee capsules and pens by turning them into raw materials, the company says. Those materials can then be sold to manufactures to make new products.

TRENTON, N.J.,October 9, 2017 – TerraCycle, a global leader in recycling hard-to-recycle waste, has been recognized by the U.S. Chamber of Commerce as the recipient of the 2017 Green/Sustainable Business Achievement Award, during the “Dream Big Small Business of the Year Celebration” held at the Small Business Summit in Washington, D.C.

To me, the back-to-school months of September and October feel more like the new year than January. There’s a general sense of inspiration about fall that prompts people of all ages to do more for themselves and the people and environment around them. Speaking as the helm of a recycling company on a mission to eliminate the idea of waste, I can attest that my drive to help the planet definitely revs up around this time of year.

Consumerism now is all about instant gratification at the best price. We want our products as quickly and easily as possible, and the consumer product space is designed to deliver. Gone are the days where you had to take a trip to the store and interact with the things you wanted to buy. Be it food, clothing or toilet paper, when we want or need something, we have the ability to buy it, and often with the ease of a click.

Rubicon Global recently announced a partnership with TerraCycle, a New Jersey-based company known for specializing in the recovery of more than 100 hard-to-recycle products.

Procter & Gamble says its consumers “care deeply” about the environment and, with that in mind, has launched its new Fairy Ocean Plastic bottle made 10% ocean plastic, collected from the ocean and beaches around the world, and 90% post-consumer recycled plastic.

The Procter & Gamble Co. (P&G), with corporate headquarters in Cincinnati, has launched the Fairy Ocean Plastic bottle, which is made completely from postconsumer recycled (PCR) plastic and ocean plastic, to raise awareness about ocean plastic and what can be done to prevent plastic from reaching the ocean.

When it comes to leanings towards ethical consumption, our young people are miles ahead of us. A recent study finds that not only are young people often more conscious consumers than their parents, they are much more aware of global issues than some adults give them credit for.