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Unilever speeds up plastic recycling strategy in US

Unilever has announced plans to accelerate its sustainable commitments in North America.   The personal care and household conglomerate, which counts beauty brands Dove, TreSemmé, Tigi and St Ives as part of its portfolio, has unveiled a three-part plan to target plastic use in the US. The first stage of the strategy will see the company endeavor to see 50% of its plastic packaging made from post-consumer recycled (PCR) content by the end of 2019. The second step will see ‘How2Recycle' labels that feature clear recycling instructions incorporated into all packaging by 2021. Finally, the company is teaming up with Walmart on an educational program set to launch later this year titled ‘Bring it to the Bin,' which will encourage and inform shoppers about recycling all packaging, including bathroom products. "Today, we are significantly accelerating our plastic packaging commitments in North America and are thrilled to be working alongside other industry leaders like Walmart to push these initiatives forward," said Unilever North America President Amanda Sourry in a statement, calling for wider efforts in reducing plastic waste across the consumer goods industry. "We need collective action to tackle the problem at the source by working with forward-thinking companies like Walmart, advocating for systemic change in government and recycling facilities, working closely with plastics suppliers, and educating consumers. Only together will we answer the urgent call made by the plastics issue we are facing." Unilever has set itself a global target of making all of its packaging reusable, recyclable or compostable by the year 2025, as part of the company's ‘Sustainable Living Plan.' The corporation is not the only major beauty player tackling the issue of plastic pollution: the Procter & Gamble-owned hair care brand Herbal Essences joined forces with the waste management giant TerraCycle last month to launch a series of bottles comprising 25% beach plastic, while REN Clean Skincare has pledged to become completely "zero waste" by the year 2021.

North Conway Music Center to host recycling and restring event April 20

CONWAY — Local musicians are invited to attend a free recycle and restring event at North Conway Music Center in North Conway on Saturday, April 20, from 10 a.m. to 3 p.m.   Sponsored by D’Addario and international recycling company TerraCycle, musicians can bring any old instrument strings for recycling and get their electric or acoustic guitars restrung with D’Addario NYXL or Nickel Bronze Acoustic strings. Old strings collected during the event will be recycled through Playback, D’Addario’s free, national recycling program.   “Instrument strings have been a huge waste for us in the past, and it’s great that D’Addario has teamed up with TerraCycle to provide a program for dealers that confronts this issue” says store owner, Brian Charles. “We are looking to minimize landfill usage by collecting used instrument strings, regardless of brand, for recycling.”   North Conway Music Center is a locally owned business for musicians, students, teachers and music lovers. It first started out as a small space offering guitar strings and clarinet reeds to local musicians.   In the past 10 years, it has grown exponentially and now offers many items like woodwinds, books, music, CDs and more. The present location on the North Conway strip is about 4,000 square feet and staffs teachers committed to helping you find answers to your questions.   Playback is the world’s first instrument string recycling program, launched through a partnership between D’Addario and innovative recycling company, TerraCycle. The program is a part of D’Addario’s Players Circle loyalty program and allows registered users to recycle their used strings in exchange for extra Players Circle points.   Musicians attending the recycle and restring events will receive a code at the event, redeemable for extra Players Circle points. Points can be used towards merchandise or donated to the D’Addario Foundation, the company’s nonprofit organization supporting music education in under-served communities.   D’Addario has been consistently committed to the environment, working to reduce their company’s packaging waste and use the most environmentally responsible packaging available on the market. Their partnership with TerraCycle allows them to further reinforce their role as an environmental leader in the music industry.   TerraCycle is a global leader in recycling typically non-recyclable waste, working with companies to implement recycling initiatives and finding solutions for materials otherwise destined for landfill.   Musicians interested in recycling through Playback can go to daddario.com/playback.   For more information on the recycle and restring event, call North Conway Music Center at (603) 356-3562.

Young women lead Earth Day focus on trash

Meredith MacFarlane Pre Pick up Photo - Anne Finlay-Stewart, Editor The Owen Sound Waste Watchers will be out on April 20 to raise awareness of the impact of single-use waste on Owen Sound, local waterways and our world - one coffee cup and cigarette butt at a time. Two events are scheduled for the day - a trash pick up and a "Talkin' Trash Social". Meredith MacFarlane, a Grade 12 student at St. Mary’s High School, will help lead the trash pick-up event on Owen Sound's east harbour.  Merdith's own interest in the environment has grown with her own life experiences. She became a vegan at 15, after learning about the impact of animal agriculture in a geography class. Working in a grocery store, she saw enormous daily waste first hand. On April 1, Meredith made a presentation to Owen Sound City Council to inform them of the April 20th events, and invited Mayor Ian Boddy and all Councillors to join the group at one or both. “Reducing single use plastic and toxic waste is important to me because it is my, and future, generations who will have to deal with the consequences," she said in her presentation. After the April 20 events, Meredith plans to report back to city council with the results , and hopes it will raise awareness and inspire conversations about further actions.  When she goes off to Western to study Sociology in the fall, she expects the next cohort of high school students will continue the work. Last fall a group of 15 concerned citizens organized a trash pick-up along Owen Sound's east harbour wall. In a few hours they had gathered 2,430 cigarette butts, 81 lbs of garbage and 28 lbs of recyclable material. The cigarettes were recycled through Terracycle, Inc, and recyclables and garbage were delivered to the Miller Waste Transfer Station. The group learned more about the toxic impact of waste, especially discarded cigarette butts which are the most littered item in the world. In 2017, the World Health Organization (WHO) issued a report about the impact of the tobacco industry on both health and the environment. “Tossing a cigarette butt on the ground has since become one of the most accepted forms of littering globally and borders on a social norm for many smokers”, the WHO said in its report, adding that around 680 million kilograms of tobacco waste litters the world each year. The 2018 trash pick-up experience opened the eyes of many in the group and changed the way they operate in their personal lives. “I’m not a smoker but for me, it started with no take-out containers, moved to no straws, then to giving bamboo cutlery as Christmas gifts. It’s now moved to adjusting my food list to non-plastic-wrapped items and bringing my own bags to the store,” said Laura Wood, Owen Sound Waste Watcher community group facilitator. Rochelle Byrne from A Greener Future is joining the April 20 events and will speak at the “Talkin’ Trash Social” at the Frog Ponds Café Rochelle Byrne A Greener Futurefrom 4:00pm to 6:00pm. Executive Director & Founder, Rochelle and her team work hand-in-hand with local communities to promote environmental preservation through organized litter cleanups, educational programs, and events. A Greener Future recently participated in the Green Living Show in Toronto, and is working with the City of Hamilton on the 5th Annual Butt Blitz scheduled for April 27, 2019. “I’m especially pleased to be coming to beautiful Owen Sound to work with local citizens in reducing the toxic impact of waste near the harbour. I know we will learn from each other at the social event following the pick-up.” People interested in participating in the 1:00pm to 3:00pm east harbour litter pick-up can register at www.agreenerfuture/events or show up at the north side of the Grey Bruce Health Unit in Owen Sound. For more information about the 4:00pm to 6:00pm Talkin’ Trash Social, visit the Owen Sound Waste Watchers event page on Facebook or email oswastewatchers@gmail.com. Entrance is by Pay What You Can donation and all are welcome.

Chicago Music Store holding restring, recycle event

TUCSON, AZ (KOLD News 13) - Local musicians are invited to attend a free recycle and restring event at the Chicago Music Store in Tucson.
The event will take place on April 20, from 10 am to 5 pm at 5646 E Speedway Blvd. and is sponsored by D’Addario® and international recycling company TerraCycle®.
Musicians will be able to bring any old instrument strings for recycling and get their electric or acoustic guitars restrung with D’Addario NYXL or Nickel Bronze Acoustic strings. Old strings collected during the event will be recycled through Playback, D’Addario’s free, national recycling program.
“We’ve been searching for a solution for old string reuse after installing a new set on a guitar, so it’s great that D’Addario and TerraCycle are helping dealers confront this issue” said store representative, Mark Levkowitz, in a recent news release. “Recycling these strings, regardless of brand-name, will greatly minimize our store’s landfill contribution.”
Playback is the world’s first instrument string recycling program, launched through a partnership between D’Addario and innovative recycling company, TerraCycle. The program is a part of D’Addario’s Players Circle loyalty program and allows registered users to recycle their used strings in exchange for extra Players Circle points. Musicians attending the recycle and restring events will receive a code at the event, redeemable for extra Players Circle points. Points can be used towards merchandise or donated to the D’Addario Foundation, the company’s nonprofit organization supporting music education in underserved communities.
Musicians interested in recycling through Playback can visit http://www.daddario.com/playback.
For more information on the recycle and restring event, please contact Chicago Music Store at (520) 622-3341.

Closing The Loop On Packaging Waste

Loop,ꟷan initiative that links major consumer product brands, retailers and Terracycle,ꟷis generating a lot of excitement since its announcement in January at the Davos World Economic Forum. Loop, which will actually launch in May, is a shopping concept that will deliver common household food products in packaging that is made to be used multiple times. The system will be tested in Paris and New York as a first step, with London, Toronto and Tokyo expected to be added later in 2019.

Ep 60 - The Glow Down: Your Ultimate Guide To Zero Waste Beauty!

Jill and Carlene share their favourite makeup brands leading the charge in recycling, re-filling and zero waste packaging. They also hat tip the big beauty brands committing to zero waste manufacturing and next level recycling programs in the year to come, like TerraCycle and its new re-fill delivery pilot project, Loop. It’s all part of winning over a growing generation who bases their beauty buying on their values as much as product performance.

Where to Recycle and Donate Your Old Clothes

Have you been bitten by the KonMari bug? I assume you know what the KonMari method is because Marie Kondo took the world by storm AGAIN when her TV show on Netflix, based on her best-selling book The Life-Changing Magic of Tidying Up, launched this winter.   If you’ve been living under a rock and/or unfamiliar with the tidying guru, the first place you start your untidying journey is in the closet!       According to the chief design officer for California Closets, the average person wears only 20% of their clothing 80% of the time. The idea is that we whittle it down to just the 20% we love and wear ALL the time.   As you go through your closet, you’re probably left with a lot of items that don’t spark joy and you’re not sure what to do with them.   I’ve rounded up a list of places for you to donate and recycle your old clothes.   You might want to box them up and drop them off at your nearest thrift store, but I’d really urge you not to. This is a great blog post by my friend Leah from Style Wise.   She’s the manager at a thrift store and talks a bit about the complexities of dropping off all of your clothes. Not everything we drop off at thrift stores is going to be sold, recycled, or even put on store shelves.   There’s not enough space, depends on styles, depends on quality, and whether or not the thrift store has partnered with a textile recycling facility.   What’s most important is to make sure we’re donating items is in GOOD CONDITION.        

swap:

  If you have clothes in good condition, maybe call up some of your friends and host a clothing swap. If you’re looking for tips on hosting your own clothing swap, check out this post where I chatted with Martha Stewart.  

sell:

  If you have clothes in good condition and in current styles, you might want to consider selling some of your clothes. You can do it on apps and websites like PoshmarkeBay or check out Bunz an app for sharing, swapping, and trading in your local area.   If you want to take a more hands off approach, you could also bring your clothes to a local consignment shop. You can take a look at some of my favorite consignment shops in my Going Zero Waste Guide to the Bay Area.  

donate:

  When it comes to donating, try to find specific charities for specific items. I talk about this at length in my book 101 Ways to Go Zero Waste.   Women’s Work Wear:   Have work attire? Check out Dress for Success.   “Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.”         Bras:   If you have a bra that’s a bit too tight or a bit too big, check out I Support the Girls. It’s also a great organization to donate your leftover pads and tampons, if you still have a stock pile from when you switched over to zero waste period products.   “I Support the Girls collects and distributes donations of new and gently used bras, and individually sealed tampons and maxi pads to women and girls nationally and internationally.   “Whether they be homeless, refugees, in transitional housing, or fleeing domestic violence, women and girls should never have to compromise on dignity.”   Men’s Work Wear:   Looking to donate men’s suits? Check out Career Gear.   From their website, “We promote the economic independence of low-income men by providing financial literacy training, a network of support, professional attire, career development tools, job-readiness and essential life-skills training that help men enter the workforce, stay employed and become role models and mentors to their families and communities.”         Bridal:   Are you looking to donate your wedding dress? Can I recommend Brides Across America?   From their website, “Brides Across America (BAA) is a non-profit committed to loving one another by gifting weddings and wedding gowns to our military & first responders.   Whether it's for love of country or love at the altar, our military and first responders deserve our very best. Since 2008, Brides Across America has played a role in making their dreams come true by giving a military or first responder bride a free wedding gown during an “Operation Wedding Gown Event”.   To date we have gifted over 20,000 wedding dresses and over 20 free weddings. Each year we host dozens of Operation Wedding Gown giveaway events at participating bridal salons nationwide. Events are held in July (around Independence Day) and November (around Veteran's Day).”         Prom:   Do you have some formal gowns, clutches, or sparkly earrings collecting dust in the back of your closet? Check out W Girls, Project G.L.A.M.   From their website, “WGIRLS Inc. created Project Granting Lasting Amazing Memories (G.L.A.M.) to provide economically disadvantaged young women with prom dresses and accompanying accessories so they are able to enjoy the rite of passage of high school prom. To date, WGIRLS Inc. has outfitted over 14,000 young women in need for prom."   Coats:   Have a few extra coats? Maybe one or two your kids have outgrown? Check out One Warm Coat.   From their website, “One Warm Coat is a national non-profit organization that works to provide a free, warm coat to any person in need.   “One Warm Coat supports individuals, groups, companies and organizations across the country by providing the tools and resources needed to hold a successful coat drive. Coats are distributed in the communities where they were collected, to children and adults in need, without charge, discrimination or obligation.   Since One Warm Coat’s inception in 1992, we have worked with our volunteers to host more than 31,000 coat drives and have given away more than 5 million coats.”         Kids:   I feel like kids are best known for one thing - growing quickly. There are numerous charities and organizations that accept gently used kids clothing and toys.     For something a little less location specific, try your Ronald McDonald House chapter or your local Women’s and Children center. Shoes:   Have some shoes in good condition? Check out From the Sole.   From their website, “We are a 501(c)(3) non-profit organization focused on collecting, refurbishing and giving away shoes & clothing to the homeless in New York City and other metropolitan areas.”        

recycle:

  Now, what do you do when you have a bunch of clothing that isn’t fit for swapping, selling, or donation? Then it comes down to textile recycling.   Now, with all recycling, I’m a little wary. Recycling is not a charity, it’s a business and it relies on having a market to sell the products.   So, just because we can recycle it doesn’t mean it will be recycled. This is why it’s better to reduce, reuse and THEN recycle.   Upcycle:   Cotton t-shirts make great rags. Think about cutting your tees into a squares of fabric for cleaning, napkins, hankies, etc.   Compost:   If your clothing is made from natural fibers like cotton, wool, silk, etc. you can compost it. However, the threads used to stitch it will 99% of the time be synthetic.     Textile Recycling:
  • If you’re in San Francisco, there’s a textile recycling program run through the SF Department of the Environment.
  • I:CO is working towards closing the loop in the clothing industry and recycle textiles into yarn, shoe soles, etc.
  • Blue Jeans Go Green is dedicated towards recycling denim and turning it into insulation in homes. Madewell, Jcrew, Rag and Bone, they pop up in stores all across the US.
  • Regrind your shoes with Nike regrind and turn them into basketball courts or tracks.
  • Check out your local reuse center like the East Bay Depot for Creative Reuse a lot of towns have these, so maybe check around to donate scrap fabric.
  • TerraCycle has a zero waste box specifically for textiles but it is spendy!

fixing the cause:

  While donating and recycling is great, I can’t leave this blog post without mentioning that we should change our consumer habits.   It’s important to reduce the amount we buy, hone in on our personal styles, shop only with lists, implement a buy ban like waiting thirty days, and stop shopping as a hobby. I hope you’ve found this blog post helpful and will use it as a reference the next time you clean out your closet!

I broke up with plastic, and you can, too

Bidding adieu to the harmful material seems impossible. But a plastic-free movement is gaining traction across America.


Throughout my life, I have purposely avoided engaging in elaborate public breakups. But as I arrive in Brighton one evening in March, I know I have to put an end to things. I’ve had enough. I am sitting with 25 other souls in Cambridge Naturals, each of us strategizing exactly how we plan to dump our toxic relationships. Gathered in folding chairs alongside the kombucha tap, we take turns enumerating our angst. Some believe they’ve gotten far too complacent. Others admit they’ve been taking things for granted. And there are a few who say they walk through life feeling a tremendous sense of guilt.
Throughout my life, I have purposely avoided engaging in elaborate public breakups. But as I arrive in Brighton one evening in March, I know I have to put an end to things. I’ve had enough. I am sitting with 25 other souls in Cambridge Naturals, each of us strategizing exactly how we plan to dump our toxic relationships. Gathered in folding chairs alongside the kombucha tap, we take turns enumerating our angst. Some believe they’ve gotten far too complacent. Others admit they’ve been taking things for granted. And there are a few who say they walk through life feeling a tremendous sense of guilt. I am among that last group.
Throughout my life, I have purposely avoided engaging in elaborate public breakups. But as I arrive in Brighton one evening in March, I know I have to put an end to things. I’ve had enough. I am sitting with 25 other souls in Cambridge Naturals, each of us strategizing exactly how we plan to dump our toxic relationships. Gathered in folding chairs alongside the kombucha tap, we take turns enumerating our angst. Some believe they’ve gotten far too complacent. Others admit they’ve been taking things for granted. And there are a few who say they walk through life feeling a tremendous sense of guilt. 
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I am among that last group.
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There’s the immediate regret I feel after using a Keurig pod. The self-loathing I experience every time I toss a fork in the waste bin. The creeping sense of dread each time I empty the diaper pail into the trash. I know I need to end it, but I have no idea how. Plastic and I are just too codependent. Our relationship started to deteriorate last summer, during the great straw backlash of 2018. In a few sweeping weeks, it seemed the world suddenly awoke to the fact that single-use plastics were killing the planet (and that hundreds of millions of straws being used every day across the United States was excessive, to say the least). Many companies took the anti-straw campaign as a moral imperative to change their ways. Starbucks, IKEA, and Marriott all announced they would purge themselves of the devil tubes. I felt heartened, as I typically do when the zeitgeist zeroes in on environmental action and forces cultural change. I got that same hopeful feeling when Boston enacted its bag ban this past fall — Massachusetts now has plastic bag limits in 94 cities and towns, and there’s a bill in the works to ban them statewide. So I picked up a metal straw and started bringing a cloth tote bag with me at all times. But I also increasingly felt a sense of gnawing guilt. These bans were, in some ways, a straw man of sorts — a symbolic measure, but hardly a fix for the devastation that plastic is wreaking on our environment.
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The root of the current plastics backlash dates to January 2018, when China refused to accept any more recyclables from Western countries because they were larded with food and gunk, far too contaminated to process. Since then, municipal recycling services in Massachusetts and across the country have been forced to reckon with a new reality. Without a viable secondary market for used plastic and paper, waste management companies have been charging municipalities more to collect their waste. That’s forced hundreds of cities and towns to crunch the numbers and begin scaling back what they’re accepting from curbside programs, or in some cases suspending them altogether. For many municipalities across the country, it’s more cost effective simply to incinerate the waste instead. Last August, Massachusetts changed its recycling guidelines statewide, rejecting items that were once considered recyclable, such as paper-based dairy and juice cartons, and the state’s Department of Environmental Protection has also begun telling citizens to avoid bagging their items, as plastic garbage bags tend to jam up the machines. In most cases, anything in a plastic bag will be treated as trash, according to the new standards. Some communities, such as Plymouth, have suspended curbside recycling programs, while Newton and others began rejecting the recycling from serial abusers whose refuse is routinely contaminated. The Sierra Club’s Clint Richmond sees the new recycling reality as a moment to reassess our values. “This is not a recycling crisis, it’s a consumption and materials crisis,” says Richmond, a solid waste expert on the executive committee of the club’s Massachusetts chapter. Calling himself a “radical recycler,” Richmond believes we should stop producing and recycling plastics altogether due to the toxic chemicals that end up leaching into our bodies, water, and food supply. “Recycling is a fig leaf on the plastics problem. It’s justifying a lifestyle that’s based on permanent overconsumption,” he says. All of this is very unsettling for those of us accustomed to mindlessly tossing our goods in single-stream recycling bins. For the first time in generations, we’re coming to terms with the fact that the things we think we’re recycling are actually being thrown away. If you can even call it that — “away” doesn’t really exist anymore, if it ever did. Only 9 percent of the plastic created on earth has been successfully recycled, according to a 2017 analysis from scholars at the University of California, Santa Barbara; the University of Georgia; and the Sea Education Association in Woods Hole.
A mountain of plastic at E.L. Harvey and Sons, a recycling facility in Westborough.
DAVID L. RYAN/GLOBE STAFF
A mountain of plastic at E.L. Harvey and Sons, a recycling facility in Westborough.
So I’ve come to the evening’s event at a Brighton natural-goods store to start anew. In the front of the room, our instructor Sarah Atkinson explains why she’s trying so hard to reduce the amount of trash she creates each day.
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“I’m in a committed relationship with my waste,” she says. A few weeks before the class, I’d called Atkinson for advice on my quest to quit plastic. An idealistic recent University of California, Berkeley grad (is there any other kind?), she recently settled in Cambridge and works at a local green construction company. One of the most important things to consider when beginning a plastics detox is your intentions, she explains. I should think about why I want to reduce my waste and sort out what small steps I can take toward cutting back. “Starting off is definitely the hardest part,” she says. I tell her I’m feeling pretty guilty about plastic silverware and other items I use without thinking when I’m out and about, so I’ve been looking to pick up one of those bamboo utensil sets. She says this is a great start. “But you don’t need to buy the bamboo or these more expensive products to be a zero-waster,” she cautions. This is a relief to hear, as I’ve been realizing that part of the problem with cutting back on plastic is figuring out what you’ll use in place of it. I worry about losing my actual silverware if I bring it to the office. Then I remember I have a set of reusable plastic utensils from IKEA that one of my kids uses for all his meals. Perfect, Atkinson says. “It’s about finding the things that work for you and not necessarily having to go and buy all new items,” Atkinson says. Before she leaves the house, she typically packs a utensil set, two hankies (one to avoid tissues, another to use as a napkin), a mug and water bottle, and a glass or plastic to-go container so she can take whatever food she wants to bring home without creating more waste. Seems reasonable. She recommends that I audit my own waste to see exactly where I have the largest plastic problems. I should determine the most troublesome parts of the house — the kitchen? the bathroom? — and start there. I hang up feeling hopeful. Over the ensuing week, I begin to tally the damage: Milk jugs, kefir and juice bottles, bags that housed mozzarella cheese and celery, yogurt cups, so many applesauce pouches, blueberry bins, and a tiny cup stuffed with guacamole from Chipotle.
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Once I begin thinking about plastic, I see it everywhere. And I begin to question all of my choices: Why is my shower crowded with 16 bottles of shampoo and body wash? How can I keep my mouth clean without a plastic tube of toothpaste? Is it humanly possible to feed a toddler without a plastic bag of frozen chicken nuggets on hand? By the time I arrive at the evening’s session — officially called “Waste Not, Want Not: Shifting Toward a Zero-Waste Lifestyle” — I am back to feeling overwhelmed. I quickly realize that most people in the room are far ahead of me in reducing waste. I meet Janet England, who picks up trash on the streets, buys her food at farmers markets and at the local-focused Wildflower Pantry in Brighton, and does most of her cooking at home. Vidya Sivan is focused on cutting back both her trash and the infrastructure that helps create it — she has reduced her waste to the point that she only needs to take out her garbage every six to eight weeks. Sabrina Auclair has her own low-waste Instagram account, UnpackedLiving, and is hoping to open an online store entirely free of plastic packaging. Speaking of Instagram, I’ve discovered the zero-waste hashtag community and begun clicking around among its influencers on the site: the ones who bake their own bread, make their own yogurt, and prepare their own zero-waste beauty products. It’s all very inspiring, until I remember that I have two kids, a dog, and a full-time job. So it’s hard not to feel hopeless as Atkinson pelts us with facts and figures: Americans typically make about 4 pounds of waste each day, which collectively creates more than 1,600 pounds of waste per person each year. There are currently 150 million metric tons of plastic in our oceans, and we’re adding about 8 million metric tons annually. All told, we’ve created 8.3 billion metric tons of plastic on our planet, and 6.3 billion of that has become plastic waste. Purging ourselves of all plastic at once isn’t the goal, she tells the room. We should use up all the products we own that are encased in plastic, then start to make decisions about how to cut back further. Maybe it’s buying items from the bulk bins at the grocery store. Using a shampoo bar instead of a bottle of liquid soap. Or choosing cleaning products that come in refillable or biodegradable packages. After the session, I tell her I’m still feeling overpowered, particularly as I watch the zero-waste influencers on Instagram toting around their year’s worth of waste in a Mason jar like a talisman.  
Environmental advocate Sarah Atkinson displays her set of reusable jars.
EMILY MCKEEN
Environmental advocate Sarah Atkinson displays her set of reusable jars.
  “You have to find your own process and path,” she says. “We shouldn’t be trying to make it a competition.” She admits she actually doesn’t even like the term “zero waste” because it feels so unattainable. Instead, she describes her lifestyle as low waste, which feels more accessible. “One thing that I’m having issues with is that I mostly eat vegetarian at home,” she says. “I love tofu and tempeh but I cannot find zero-waste options for them. So I’ve been thinking: I can find zero-waste meat if buy it at the counter and get it wrapped in paper (which will biodegrade or can be composted). But which one of those is the bigger issue — eating more meat or producing plastic waste?” I have no idea. Making existential decisions for every single purchase is exhausting. As consumers, we can’t solve our plastic crisis in a vacuum. How did we get here? There is a classic moment in the iconic 1967 film The Graduate when Dustin Hoffman’s character, Benjamin Braddock, is pulled aside at his graduation party by a friend of his father’s. The older man wraps his arm around Benjamin in the dim light of the pool deck. “I just want to say one word to you son, one word,” he says. “Plastics.” Hoffman looks dumbfounded. “There’s a great future in plastics,” the older man reiterates. “Think about it.” In that moment, the plastics industry symbolizes a dreary post-college reality, one that helps set off Benjamin’s existential crisis. But truth be told, anyone who followed that advice would be rich today — based on the sheer amount of plastics in my house alone. In the 1970s and ’80s, our distribution channels for commodities essentially exploded, explains Alexis Bateman, a research scientist at MIT’s Center for Transportation and Logistics and director of MIT Sustainable Supply Chains. As products were outsourced globally, companies relied more on non-reusable materials to help transport them, many of which were lightweight, cheap, and fast to produce, she says. Plastic packaging allowed consumers to buy things in bulk, and the rise of car use meant people could easily transport goods home. At the time, she says, “There wasn’t an understanding of the environmental impact.” America did start to wise up to the fact that plastics were landing in the landfill in the late ’70s, when early curbside recycling cropped up (I can still remember learning about no. 1 and no. 2 PET plastics when I was in elementary school in the ’80s). But recycling — particularly single-stream recycling, which began in the 1990s — assuaged our conscience. The things we tossed in those blue bins weren’t being sent off to a hellish eternity in a dump, but instead were being reborn. That plan, of course, didn’t work out as well as we thought. “Everyone thinks they’re being virtuous, but they don’t realize how little single-stream recycling is actually being treated,” says Bateman. It would be far better to get consumers to reduce plastic use than to delude ourselves into thinking we can just recycle things away, she says. Therein lies the challenge. Plastic isn’t just ubiquitous — it has imprinted a set of values on us, she says. Consider, for instance, laundry detergent. Detergent makers have had far more powerful formulas on hand for years, ones that would provide as much as eight times the cleaning power in a far smaller container. “But the consumer is not ready to deal with that,” Bateman says. “When they see the big bottle, they see big value.” And there’s little incentive for the detergent makers to change things on their own because if the product is smaller, they get less space on the shelf. In these cases, the onus has actually fallen on retailers to drive the change toward waste reduction, which is also more cost-effective, Bateman explains. It wasn’t until Walmart demanded in 2007 that detergent makers offer more powerful formulas for its stores that the consumer goods companies stepped up. A year later, Walmart boasted it had achieved its goal of offering only concentrated laundry detergent to consumers. Amazon has had a similar impact: Last year, its engineers worked with Procter & Gamble to create more sustainable packaging for Tide. The new design features a more concentrated formula that ships in a cardboard box that doubles as its container. It uses 60 percent less plastic and 30 percent less water (and it kind of resembles a box of wine). Some retailers have gotten wise to the recent surge in environmental concerns and have decided to take on the plastics problem. In February, Walmart announced it wants its private brands to all have 100 percent recyclable, reusable, or compostable packaging by 2025. And Trader Joe’s recently announced plans to reduce the amount of plastic packaging in its stores, particularly the plastic-wrapped produce, flowers, and greeting cards. Bateman acknowledges that these decisions aren’t simple for manufacturers. “It’s easy for a consumer to say, ‘I no longer want my fruits and vegetables packaged in plastic,’ and while I advocate for that, I also know it’s hard to move blueberries” along a supply chain, she said. “The repercussions for any change will have a big ripple effect” she says, from completely reconfiguring processing and packaging plants to assessing how to ship and store goods safely without destroying products in the process. It’s important for consumers to demand that companies take those next steps, says Richmond. “You can’t do it at the personal level alone. It’s great to buy your pickles or ketchup in a glass jar, but you really need to tell manufacturers that they can’t make them out of these unsustainable materials anymore.”  
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  A movement is underway pushing manufacturers to take more ownership over their products’ packaging, says Gretchen Carey, the recycling and organics coordinator at Republic Services, the recycling and solid waste collection provider that handles the residential waste in many Massachusetts towns and at several big Boston universities and lots of large businesses in the city. Carey is also the president of MassRecycle, a nonprofit that works to limit waste and increase recycling statewide. One of the organization’s current missions is to promote a concept popular in Europe called “extended producer responsibility,” which requires manufacturers to oversee the treatment and disposal of their own products. That means a detergent maker would be responsible for stepping in to collect its big bottles once we’re done using them, for instance. “We’re all at the whim of these manufacturers,” Carey says. “They can make whatever they want, and we have to figure out what to do with it.” There have been some promising steps toward building what the Ellen MacArthur Foundation has dubbed the “circular economy.” The nonprofit’s “New Plastics Economy Global Commitment” effort is pushing governments, manufacturers, global companies, and financial institutions to commit to eliminating the plastic items we don’t need, and innovating so that all plastics we do need are designed to be safely reused, recycled, or composted. The goal is to have all plastics “circulating” in the economy instead of dumping them in the environment by 2025. The foundation’s most recent report, released in March, was heartening: It has secured such commitments from six of the 10 largest consumer packaged goods makers in the world; five of the top 15 global retailers; and four of the top 10 plastic packing producers. In January, the recycling company TerraCycle also announced that it had partnered with huge global brands such as Procter & Gamble, Unilever, and PepsiCo to create Loop, a shopping service that sends products like Häagen-Dazs and Crest mouthwash to customers in durable, reusable packaging that can be sent back to the producer. (Realizing this could mean I can feel less guilty about my ice cream habit, I’ve already signed up for their wait list when it launches.) And then there’s Loop Industries, a different Quebec-based company that’s created a chemical way to break down and reconstitute the PET plastics used in bottles for things such as soft drinks, shampoo, peanut butter, and hand soap. Unlike mechanical recycling, which leaves plastic in a less-desirable condition after it’s been broken down, Loop’s recycled plastic is as good as the original product, says Nelson Switzer, the company’s chief growth officer. Switzer, a former Nestle executive, notes the water bottle has become “an iconic symbol for single-use plastic and plastic waste.” He jumped over to the startup in part because of the impact it can have globally if Loop plastic hits the mainstream. “We’re taking the petrol out of the petrochemicals, and we’re using waste material,” he says. So far, companies including Coca-Cola, PepsiCo, and Danone have all signed on as partners. Carey is hopeful these types of changes will help the United States become a leader in rethinking our waste. “I think there’s a lot of negativity about the recycling system right now, but I think it’s going to create a better, stronger system,” she says. Living a life dependent on plastics, she continues, “wasn’t always the norm. This has become the norm, but it doesn’t have to be the norm. We can operate in daily life with a reduced reliance on plastics.” My own consumption habits have already begun to change in the few weeks since starting my plastic breakup. I’ve begun bringing my IKEA silverware to work, have avoided the dreaded Keurig, and had milk delivered in glass bottles from my local dairy. I’ve stopped using plastic sandwich bags and cling wrap. I’ve picked up cloth vegetable bags for my produce shopping, purchased baby food in glass jars, and begun using reusable cleaning cloths to cut back on my use of paper towels (and the plastic they’re wrapped in). I even snagged compostable dog poop bags when I realized that Boston’s bag ban meant I no longer had a stash on hand. I acknowledge there’s a degree of privilege that comes with making these changes, particularly when I choose to spend a bit more money to buy plastic-free products. And I’m reminded of this with each purchase, as I’ve also been targeted with ads from a host of new companies and products seeking out zero-waste consumers, such as Who Gives a Crap (sustainable toilet paper), Dropps (zero-waste cleaning supplies), and Bite (little tablets that foam up in your mouth like toothpaste). Most want to offer you a subscription to keep you buying, but I haven’t signed up for any yet. Instead, I’m working through my existing plastic items, trying to use up what I have and do my research before I take the next step. I’m not sure I’m ever going to get to an entirely plastic-free life. But I’m hopeful that I’ll be able to make more thoughtful, impactful purchases. I plan to do more buying in bulk and am looking forward to farmers market season, so I can pick up local fruits and vegetables free of plastic packaging. I’m curious about trying a shampoo bar once I finally work my way through the bottles cluttering my shower. And I’m eager to see the face of the deli guy in my grocery store when I ask him if he can put all of my meat and cheese in reusable containers. When I ran out of my usual deodorant last week, I took it on as a challenge. Atkinson told me that many of her friends make their own, but a quick look online for “recipes” had me cringing at the idea of my body going through a three-week detox to get used to the all-natural stuff (sample comment: “I’m detoxing now and while it’s not pleasant all I can smell is victory.”) Instead, I found a brand that packages its deodorant in a cardboard tube. I had to search a bit to find a place to actually buy it, but it’s mine now. A small step. The scent is eucalyptus and lemon, but to me, it smells a tiny bit like success.

6 Tips for Cutting Down on Plastic

Sarah Atkinson shares tips for beginners on how to bid adieu to the persistent plastic in your life. 1. Audit your trash. Evaluate your own waste generation to get a picture of what kind of — and how much — waste you’re producing. 2. Make easy switches first. Bring reusable grocery and produce bags to the store. Carry a reusable water bottle, mug, and utensils with you when leaving the house. Try to buy items in glass containers rather than plastic. 3. Phase out items packaged in plastic. And switch to reusables where possible. Use up what you have and research alternatives. Swap liquid hand soap in bottles for bar soap that is often unwrapped or wrapped in paper. Use cloth dinner napkins instead of paper ones. 4. Buy in bulk. And bring your own bags or jars when shopping. Find local stores that sell bulk teas, spices, grains, beans, flours, snacks (nuts, granola, trail mix), olive oil, liquid soap (hand soap, dish soap, laundry detergent), and toilet paper. Feeling especially ambitious? Ask your local store if they would be willing to start carrying bulk items. 5. Evaluate your buying habits. Do you need everything you buy? Could you buy things used? Could you repair certain items? Could you start composting and recycling more at home? Do you often let food go to waste? Could you share items with your friends? If you can’t completely phase something out, can you reduce your usage of it? Parents, start using cloth diapers only during the weekends. Limit store-bought deodorant to your most active days. 6. Be patient. Accept that you can’t be 100 percent zero-waste (yet). Let people in your community know what they can do to reduce their waste, too, and why it matters.
 

Otter Products engineers ruggedized, reusable plastic ready-meals case

Liviri box closedFrom manufacturing smartphone cases to other products, Otterbox protective solutions maker Otter Products (Fort Collins, CO) now sees a fresh opportunity in a different market: ready-meals transport packaging for ecommerce. Unlike corrugated boxes that dominate the ready-meal delivery landscape, the company’s new Liviri Fresh case is aligned in the direction of the sustainably-minded reusable, refillable system ala Loop (see Game-changing waste-free shopping platform introduced by TerraCycle at Davos, published January 2019). Unlike Loop, Liviri Fresh is an open-platform approach that will customize and provide the reusable packaging to any ecommerce-delivered ready-meal company in the market. There’s also a serious health concern to the introduction. In a Rutgers-Tennessee State University study in 2017, researchers who ordered 169 meal kits found that nearly 47% of 684 items ordered arrived with surface temperatures above 40 degrees, rendering them unsafe to consume. The solution to that food safety problem is the 19.3 inch-long x 15.8-inch wide by 10.7-inch tall (with lid) Liviri Box that provides a total internal volume of 1,700 cubic inches or 29.4 quarts; the box weighs 12.5 lb. Liviri Fresh is engineered to maintain a 3-day shelf life without using ice. The boxes are nestable and stackable—40 empty units fit in the same space as 24 units full units. It is designed to maintain temperature for three days without ice or other coolant, though using dry ice provides nearly twice the delivery shelf life to increase the e-delivery options. Kyle Fanning, Sr Product Line Manager, Otter Products, provides answers to PlasticsToday’s questions. What is it made of and how is it molded and assembled? Fanning: Liviri Fresh is made from an extensively-tested and proven grade of polypropylene that has surpassed all required standards for shipping containers. This polymer is recyclable, crack-proof, food grade and chemical resistant. Liviri Fresh boxes are injection molded and assembled in Michigan, utilizing a best-in-class automotive and industrial manufacturer for precision and quality. What key factors went into design and development? Fanning: We focused on achieving superior thermal performance—it keeps items in safe temperature range over 80% longer than the top-performing single-use insulation of 1.5-inch-thick recycled denim; durability to achieve up to 75 round trips through the small parcel network; a delightful user experience for both shipper and consumer; and a design-for-recyclability approach at end of life. How was this size/volume determined? Fanning: We dialed in the volume over the last year after detailed discussions with many potential customers. We settled on a size that works well as a medium-to-large box for most perishables shippers. It will comfortably fit the most common meal kit configuration of three meals for two people. What is the nature of the “aerospace-grade insulation”? Fanning: Vacuum insulated panels provide superior thermal performance over single-use insulation. What is the cost of each and how many trips to reach ROI? Fanning: Pricing is variable based on each customer’s unique needs. We’ll offer both purchase and lease options. What was biggest challenge to development? Fanning: Creating a product that was both optimized for the customers’ operations during pack out while still hassle-free for consumers. This version is a second-generation design—we poured all of our learnings from our pilot test first-generation design into our current version. How complex was this to make compared to other Otterbox products? Fanning: It’s a similar process to our ruggedized consumer coolers, so we have the expertise, but making it rugged enough for the small parcel network took significant design work and testing. How is it returned? Where and how is it cleaned? Fanning: The consumer places the included return label on the outside of the box and either sets it out for an auto-scheduled pickup or they can drop off at a shipping location. We have worked out a full cleaning protocol and we can either clean the units at one of our receiving facilities, or we’ll provide the customer with a turnkey approach (protocol and equipment) to do it themselves in their fulfillment centers. What are the branding opportunities in terms of box decoration? Fanning: Customers will have two custom branding decals prominently displayed on the box—one on the front and one on the lid. Has a Life Cycle Assessment been done vs. standard meal-kit delivery packaging? Fanning: We engaged a leading sustainability consultancy, thinkstep, to conduct a comparative LCA. They have submitted their draft LCA to an independent panel for the critical review process. The study will be complete and available in early April. What’s the commercial status? Is any brand or retailer using or testing? Fanning: We conducted a three-month pilot test during the summer of 2018 with two major brands who used our product to ship to their customers. We’re now in discussions with many target customers.  

TerraCycle is scrapping “trash” through art

Trash is a human invention. It is a concept that is foreign to the natural world, and a fairly modern one. Today’s complex materials and mass production have given way to products and packaging designed for single-use. These developments have made our lives more convenient and products more affordable, but most of the resulting waste isn’t accepted by public recycling systems and ends up as garbage.

Bringing awareness to this is key to helping us change the way we think about the world’s limited resources. Seeing garbage as something other than a useless problem is the first step to a less wasteful and more prosperous world. Keyword: seeing.

At TerraCycle, we are on a mission to eliminate the idea of waste and do this in a number of ways. Many of you may be familiar with our national recycling programs, our work integrating beach litter into bottles, or the new Loop initiative to move consumables into durable packages. But one of the more visual, easily understood representations of what we do is upcycle “trash” into useful objects, including art.

 
Detail of “The Dirt of Venus.” Photographer: Michael Mancuso / NJ.com
 

If you visit our offices around the world, you’ll see what I mean. Desks and tables made out of old doors, a Statue of Liberty made of toothpaste tubes, and phone booths repurposed into mini conference rooms. Our largest, the aptly named “Bottle Room,” exists in the middle of our global headquarters and is defined by four walls constructed of clear two-liter plastic bottles, items often thrown away.

 
Photographer: David Williams/Bloomberg
 

We have an entire team of Design Junkies dedicated to finding solutions for needs around the office and creating new, visually stimulating artworks and products for brand partners. We also work directly with local and international artists to provide material they can use to create art

For example, TerraCycle’s Artist in Residence EdE Sinkovics, turns trash into statements about waste by creating assemblages out of discarded materials, such as cigarette butts into portraits of presidents (LincolnThe Sustainable Republican, 2018), retired canvas mail bags and old tires into sculptures (Rhino Stamp, 2014; Elephant, 2014), and wine corks into human figures (Madam Cork, 2014).

 
A detail shot of “Lincoln, The Sustainable Republican,” by EdE Sinkovics. Made of cigarette butts, tobacco pellets, glue. Photographer: Michael Mancuso / NJ.com
 

His latest work, The Dirt of Venus, reimagines Botticelli’s famous Renaissance painting, The Birth of Venus. A conversation starter, Venus bears vibrant resemblance to its inspiration while entirely made of trash — ocean plastic, to be exact. These artworks face the viewer with uncomfortable truths. Even the most difficult-to-recycle materials can in fact be made into something useful, even beautiful. And, there’s a lot of plastic pollution out there!

These art pieces currently hang in the special art exhibit Scrapped: A Collection of Upcycled Artwork, our first show in partnership with Downtown Trenton Association at Broad Street Bank Gallery open through April 13. The collection, which includes on-site installations and mixed media pieces of varying styles, also includes on-site installations from acclaimed aerosol artist and friend of TerraCycle Leon Rainbow and Brendon Lopez (Streets Keep Callin, 2019), reclaimed textiles artist Heemin Moonin in collaboration with Dororthy McNee (Green Palace, 2019), and TerraCycle employees.

 
A journey inside the enigmatic Green Palace at the “Scrapped” art exhibit. Video: Michael Mancuso / NJ.com.
 

Scrapped is in line with our mission to change perspectives and connect people through shared experiences. All the featured art utilizes discarded and otherwise “scrapped” materials. Designed to encourage viewers to question their day-to-day lifestyle and their impact on the planet, the upcycled art show transforms garbage into artistic visions that connect the dots between us and the things we throw away.

This exhibit will be back next year, but we intend to continue changing perspectives with our work upcycling and recycling unconventional materials and striving to offer the public a connection to sustainability that empowers and inspires them.

 
“Untitled 1,” artist unknown. Plastics and wood. Photographer: Michael Mancuso / NJ.com
 

Creativity and community hold the key to solving the world’s greatest problems, including pollution and waste, and art is a language that brings people together. This Earth Month and beyond, find the educational information, media, music and art that moves you, and share it to change the story about trash.