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One Very Bad Habit Is Fueling the Global Recycling Meltdown

It’s called “wishcycling,” and pretty much all of us do it.

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If you’re like me, you’ve looked at a paper coffee cup or an empty tube of toothpaste and thought, “Is this recyclable?” before tossing it in the recycling bin, hoping someone, somewhere, would sort it out. People in the waste management industry call this habit “wishcycling.” According to Marian Chertow, director of the Solid Waste Policy program at Yale University, “a wishcycler wants to do the right thing and feels that the more that he or she can recycle, the better.” Well, I hate to break it to you, but this well-intentioned reflex is doing more harm than good. Not only that, but wishcycling is playing a big role in the current global recycling meltdown. This well-intentioned reflex is doing more harm than good. First, a bit about the process. When my recycling is scooped up by a truck every week, it goes to a materials recovery facility (MRF) run by a company called Recology. After the goods travel through the facility’s jungle of conveyor belts and sorting machinery, they are shipped as bales to buyers in the United States and abroad, who turn that material into products like cereal boxes and aluminum cans. But in an effort to get more people recycling, companies like Recology have become victims of their own success. In the early 2000s, many communities switched from a dual-stream system, where plastics and glass, and paper and cardboard, each had their own bins, to single-stream, in which all recyclables go into one bin and the sorting is done at the MRF. But when “we decided to put all the things together, we decided to create a contaminated system,” says Darby Hoover, a senior resource specialist at the Natural Resources Defense Council. It’s almost impossible, for example, to put paper in a bin with beverage containers without the paper getting wet, which makes it unrecyclable. And it doesn’t help that many of us are wildly confused about what we should recycle. A decade ago, according to one estimate, 7 percent of the objects Americans put into their bins weren’t supposed to be there. Today, it’s 25 percent. “For every ton of material we get in, there’s 500 pounds of trash that has to be taken out of it,” says Brent Bell, vice president of recycling opera­tions at Waste Management, the country’s largest waste disposal company. This garbage ranges from recyclables that are too dirty to process—mayonnaise jars still coated in a thick layer of eggy goo, for example—to items that just shouldn’t be there in the first place, like plastic bags. Nearly a third of us have no idea what types of plastic our municipalities accept. Nearly a third of us have no idea what types of plastic our municipalities accept, according to a 2014 survey. When I did a quick audit of my household’s bin in April, I found three plastic sandwich bags, a plastic freezer bag, and a disposable razor—none of which are recyclable. (Though places like San Francisco let you recycle plastic bags if you bundle them.) Our uncertainty leads to climbing costs and waning productivity at recycling facilities; contamination costs Waste Management about $100 million annually, or 20 percent of its total budget. In July 2017, our recycling system faced an even bigger setback: China, which had been buying about half of US plastic, announced it would ban the import of 24 materials, including mixed plastics, largely because the goods we sent them were too contaminated. The policy, which took effect on January 1, 2018, sent shockwaves through the industry. “It’s a global recycling crisis,” says Johnny Duong, director of international sales at California Waste Solutions, a collection company whose costs have risen by 200 percent since the ban. The situation isn’t likely to improve anytime soon: China’s policy could displace an estimated 111 million metric tons of the world’s plastic waste by 2030. Some of that is going to Turkey, Vietnam, and Indonesia, but according to National Waste and Recycling Association spokesperson Brandon Wright, those countries can’t handle the volume because they don’t have China’s recycling infrastructure. The United States doesn’t either. Author­ities in some cities have tried to change behavior through policy measures. Oakland, California, for example, fines residents $25 if they place “the wrong materials” in recycling containers three times within six months. Several states have banned single-­use plastic bags. At the federal level, it would help to follow the European Union’s lead and establish a national policy that defines what is recyclable rather than leaving that up to municipalities, says Kate O’Neill, an associate environmental professor at University of California–Berkeley and author of the forthcoming book Waste. The Environmental Protection Agency is still in the early stages of developing a national framework, a spokesperson tells me. Presidential hopeful Bernie Sanders proposes in his Green New Deal a national recycling program that’d require companies to pay to take back consumer scrap in order to build things like wind turbines, batteries, and other renewable energy equipment with as many recycled materials as possible. For consumers, maybe the old mantra needs an update: Don’t just recycle—reduce and reuse. Zero-waste grocery stores offer shoppers house-cleaning products and bulk groceries without the plastic packaging. A new service called Loop, available in the mid-Atlantic since May, delivers items like ice cream and shampoo in reusable containers to people’s doors and collects the containers when they’re done. (It remains to be seen how many customers will be willing to pony up the deposit fees, which range from $1 to $15.75.) When you do recycle, you should know what belongs in the bin: Rinsed plastic containers and glass bottles, cardboard, and beverage and food cans are almost always acceptable. Plastic bags, electronics, and paper covered with food generally are not. Neither are insulated coffee cups and toothpaste tubes, in most cases. And if you’ve checked your local guidelines to see if an item is recyclable and you still aren’t sure, it’s best to ignore your wishful instincts and throw it in the trash.  

Looking back to the future of packaging

Despite being a certified millennial, I am late to the bandwagon on many trends — listening to podcasts being one of them. Though I have dipped a toe into the vast sea of podcast programming this year, I spend a lot of my “listening hours” on the podcasts of yesteryear — vintage radio programming. These shows are fun to listen to not only for the classic comedy routines or noir-style whodunnits, but also because of the commercials. You can learn a lot from advertising. Case in point: I recently binge-listened to several seasons of “Casey, Crime Photographer,” sponsored by the Anchor Hocking Glass Co. — “the most famous name in glass.” Of all Anchor Hocking’s advertised products, what I found most interesting were spots promoting glass jars for baby food or fruits and vegetables, and others introducing the “revolutionary new one-way no-deposit bottle” — not because I’m fascinated by glass, but because of the insight they give on packaging trends throughout the decades. Glass was promoted as a clean, safe, convenient vehicle for baby food that allowed concerned mothers to examine the quality of the product within as well as easily store any leftovers for baby’s next meal. Glass, according to Anchor Hocking, enabled America’s food producers to preserve summer’s bounty of fruits and vegetables at “the peak of freshness” for consumption in the winter months, especially during a world food shortage. And the one-way no-deposit bottle meant you didn’t have to haul all your empty beer bottles back to the store — you could simply toss them into the garbage pail with everything else. In the post-WWII era when rationing and materials conservation were no longer necessities, throwing a single-use glass container away probably felt like a small luxury. Today, however, we’re on the other end of throw-away culture, and the global conversation on packaging has shifted back to reuse as sustainability becomes more important. Kroger, for example, is piloting products in reuseable glass or metal containers through a partnership with Loop and TerraCycle. Since glass isn’t really practical where fresh is concerned, produce companies are seeking to reduce the amount of plastic in packaging or make it easier for consumers to recycle paper and plastic packaging elements. At the same time, a recent study shows 72% of consumers either don’t mind buying produce in plastic or prefer to do so, compared with 17% who say they try to avoid it as much as possible. Since consumers today — just like those of the 1940s — put a high value on convenience, my guess is plastic packaging isn’t going to go away anytime soon. However, if both e-commerce and sustainability efforts continue to reshape how people buy things and how companies do business, I wouldn’t be surprised if, in the future, we hear advertisements on podcasts for the revolutionary new returnable, reuseable, refillable strawberry clamshell or pear pouch bag — “simply consume the fruit, send the packaging back to the shipper, and receive a refilled container, all with the click of a button.”  

Walmart and Target hosting car seat recycling events in September. What you need to know.

Target and Walmart are offering dueling incentives to keep car seats out of landfills. In September, which is National Baby Safety Month, the two retailers are holding in-store trade-in events to recycle the old car seats. Target’s trade-in event returns Sept. 3 and through Sept. 13. Get a 20% coupon on select baby gear in exchange for an old car seat. On Sept. 16, Walmart kicks off its first car seat recycling event at nearly 4,000 stores. For the two-week period through Sept. 30, for trading in a used car seat, get a $30 gift card that "can be used on any item in stores or on Walmart.com," the company told USA TODAY in a statement.
 
Melody Richards, Walmart Baby vice president, said in a statement, that safety is a top priority for the retailer’s baby department. “We wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card – perfect for using on your baby’s next car seat,” Richards said. Tom Szaky, CEO and founder of TerraCycle, the company that will be recycling car seats collected at Walmart, said that through the event they “expect to divert the plastic equivalent of approximately 35 million water bottles from landfills.” Since Target introduced its first car seat trade-in program in April 2016, half a million car seats and more than 11.9 million pounds of materials have been recycled.
 

Target's trade-in event

  • Take your old car seat to Target's Guest Services and place it in the drop-off box from Sept. 3 to 13.
  • Target stores will accept and recycle all infant car seats, including infant seats, convertible seats, car seat bases, harness or booster car seats. The materials will be recycled by Waste Management.
  • In exchange, Target will give a 20% off coupon to use in-store and online through Sept. 14.
  • The coupon can be used on baby gear, including a new car seat, car seat base, travel system, stroller or select baby home gear, such as playards, high chairs, swings, rockers and bouncers.
  • Learn more at Target's corporate website.
 

Walmart car seat recycling event

  • Walmart’s event is from Sept. 16-30 and all car seat brands will be accepted. All car seats collected will be recycled through TerraCycle.
  • Bring your car seat to the Customer Service counter during the recycling events at participating Walmart stores, which can be found on the store's website.
  • In exchange, get a $30 Walmart gift card to use in-store or online. The card is subject to Walmart gift card's terms and conditions.
  • There’s a limit of two trade-ins per household and booster seats are not eligible for trade in.
  • Learn more and find locations at www.walmart.com/AboutBestOfBabyMonth.
 

TerraCycle teams with Walmart for nation’s largest car seat recycling event

Parents looking to get rid of their children’s outgrown car seats can trade them in from Sept. 16 to Sept. 30 at Walmarts across the country for a $30 gift card.   In honor of National Baby Safety Month, customers can trade in up to two car seats each. All collected car seats will then be recycled through Trenton-based TerraCycle, and each component will be diverted from the landfill.   “Safety – especially car seat safety – is a top priority for Walmart’s Baby department, so we wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card, perfect for using on your baby’s next car seat,” said Walmart Baby Vice President Melody Richards in a prepared statement. “Sustainability is of equal importance to Walmart, so we’re happy to work with TerraCycle who will recycle every component of the car seats.”   Through the event, TerraCycle Chief Executive Officer Tom Szaky said he expected to divert the plastic equivalent of approximately 35 million water bottles from landfills.

Can Big Beauty Go Green? One Writer Tries to Save the Planet ( and Have Her Powder Too)

THIS IS A TRUE STORY. It is 1998, I am at a production of Cabaret at Studio 54, and Madonna is at the next table. At some point during the show, she whips out a mirror to check her hair—I think it is braided—and I am close enough to see that she is holding a dull silver T. LeClerc Poudre compact, an item I have long coveted for its chic, Paris between-the-wars aura, but that I am too thrifty, too bohemian to break down and purchase. Suddenly a surge of lust and desire sweeps through me—this fairy dust should not merely reside in a rock star’s palm! As soon as the show ends, I run out and buy it, and I have been swearing by it ever since.   Which means that over the past 21 years I have bought—and discarded—roughly 100 of these things, which is something that until now, I am ashamed to say, I haven’t given much thought. I know that the planet is boiling, we are being buried alive by an avalanche of plastic, the polar ice cap is melting—things are really dire! But alter my beauty routine, the carefully culled roster of products that has worked so hard for me over the decades, and make a “clean” break from my faithful friends? Kill me now! After all, when it comes to cosmetics, who can deny the magical melding of efficacy and presentation they offer—the promise that lies inside those seductive boxes, those elegant bottles so charming on a boudoir shelf?   Still, even selfish me is taken aback by the stark statistics. According to Euromonitor International, a staggering 152.1 billion units of beauty and personal-care packaging was sold globally in 2018, and very little of the resulting waste, including plastic items, will actually be recycled for a number of reasons, which include variations on access to recycling programs, and a lack of uniform recycling procedures that can lead to sorting confusion among consumers. So they end up in landfills, or burned, or they find their way into oceans and waterways. Worst of all, most of these items are actually designed to be disposable, destined to fester atop a repulsive mountain of refuse.   Big beauty is finally meeting the crisis head-on, and it’s about time. L’Oréal says that by next year, 100 percent of its products will have an improved environmental or social profile, including updated formulations that incorporate renewable raw materials that are sustainably sourced or derived from green chemistry; not to be outdone, the Estée Lauder Companies has pledged that by 2025, 75 to 100 percent of their packaging will be recyclable, refillable, reusable, or recoverable. And as a founding company of TerraCycle’s ambitious new Loop initiative—an environmentally friendly shopping platform being piloted in select states that includes eight of Procter & Gamble’s household brands—P&G says that their offerings, which range from Pantene to Tide, can now be dropped off and picked up from your home in 100 percent refillable and recyclable and/or reusable packages, with the click of a button. If these corporate behemoths can be the change, why can’t I take a few baby steps in the right direction?   With this in mind, I assemble a collection of products, all vying for the winning ticket in my ethical/sustainable sweepstakes. Like you, I have tried really expensive shampoos over the years—because if it costs more it must be better, right? —but I always return to Johnson’s Baby Shampoo, which I am delighted to learn is now part of a new How2Recycle initiative that aims to overcome the challenges around proper recycling with clear, specific, and standardized labeling. (Who knew?) But in the interest of science, I investigate a trio of other contenders. First up is California Baby Calendula Shampoo & Body Wash, which features a cartoon smiley face on the bottle. The Los Angeles–based company that uses a solar-powered production facility and sustainably grown, certified-organic calendula from its own farm in Santa Barbara County is so cutting edge, it even funnels condensation from air-conditioning and rainwater off the roof of its headquarters into barrels for landscaping. The next contestant is L’Oréal Professional Source Essentielle shampoo, which has a lovely beachy smell, flaunts a vegan, silicone-, paraben-, and sulfate-free formula, and arrives in a stylish cube that is refillable up to three times. (A quick visit to its website reveals a list of participating salon refill stations nationwide.) The third entrant is a murumuru butter–and–rose shampoo “bar”—no plastic in the packaging!—from Love Beauty and Planet. It is a heart-shaped cake of soap and thus unlike any shampoo I have ever used. Though it doesn’t lather up very much (maybe that’s better for the planet?), its sentimental shape and rosy aroma look—and smell—like it belongs in a 1950s country cottage. (Not a bad thing.)   All three of these perform perfectly well, but in truth it is difficult for me to judge, since before I blow-dry my hair, I always coat it with an iron-clad gel, superstrong enough to turn my wavy-not-in-a-cute-way tresses into a semblance of the stick-straight bob I crave. The 98 percent–naturally derived Garnier Fructis Pure Clean Styling Gel, a very pleasant product with a TerraCycle partnership (you send in your empty tube; they repurpose it to make new recyclable products), is not up to the task, nor is the 100 percent–vegan Yarok Feed Your Hold Hair Spray able to conquer my limp locks. So I hightail it back to my reliable göt2b Ultra Glued Invincible Styling Gel, which is so tough it boasts a picture of a scary guy with a mohawk on the box.   The next morning, I scrub myself with Ren Clean Skincare Atlantic Kelp and Magnesium Anti-Fatigue Body Wash—the bottle is made from 100 percent–recycled plastic, 20 percent of which is culled from the ocean—but is this really waking me up, or is the shower just doing its thing? Then I give Vapour Soft Focus Foundation a spin. The Taos-based company has a serious commitment to renewable energy and a goal of using 100 percent Day Light Solar by 2022 at its headquarters and production facility, and—nice surprise!—I love this and would gladly use it when this research project ends. For the trademark dots on my cheeks, meant to make me look like a cross between a Victorian doll and a 1920s flapper, I have—editorial secret—long relied on mere lipstick, and Guerlain Rouge G in Deep Plum is sustainable because its tube is refillable. Not only does it look like a tiny chrome cocktail shaker, it is quite capable of giving me an unnatural blush. But just when it seems like it will be easy for me to do my part in saving the planet, there is trouble brewing for my lips. Admittedly, not everyone wants to look as if she has just bitten into a poison apple—but I need a lip pencil so dark, it’s almost black and capable of creating the upper-lip points my Cupid’s bow depends on. I try the darkest shades from both Dr. Hauschka (the antibacterial witch hazel in their liners is grown in their own herb garden!) and 100 percent Pure (their pigments come from fruit, vegetables, and tea! They even print their recyclable boxes with nontoxic soy ink at their 100 percent–solar-powered San Jose production facility!). Alas, they both are very pretty but too gentle, too sweet, for my kisser, and I am forced to return to my beloved MAC Cosmetics Nightmoth, which—just saying—is made of wood, not plastic.   Now for the most fraught part of the experiment: Will I be able to relinquish my precious T. LeClerc compact, even for a day? If I can bear the thought of it, there are refillable alternatives that include a delightfully petite Golden Alligator Slim Compact from Estée Lauder, so chic it could nestle cheerfully in a golden alligator Birkin. Or I might consider Antonym Cosmetics, which claims that their products contain 98 percent (or higher) natural ingredients; the packaging is made from what I think is wood (sustainable!) but turns out to be bamboo (even more sustainable!). If I ever decide I want to channel Stevie Nicks instead of Sally Bowles, Antonym is the powder for me.   In the end, even if I am not ready to abandon my T. LeClerc anytime soon (I wonder if Madonna is still using it?), it is nice to know that there are plenty of laudable goods out there, striving to help us look beautiful while at least attempting to keep the Earth beautiful, too. And I guess that’s really the heart of the matter: We want products to make us feel cool and gorgeous and transform us into the person we always wanted to be—a fantasy version of ourselves, no less powerful for being so elusive. And if these powders and potions, these shampoos and sprays can also do no harm—and guide us toward a saner, smarter future—won’t they literally become the sustainable stuff that dreams are made of?

Walmart sets car seat recycling event

Walmart is launching what the company's calling "the nation's largest" car seat recycling effort next month. Customers will be able to trade in used car seats at the service desk at more than four thousand Walmart stores across the country. Customers will receive a $30 Walmart gift card to use in store or online. The car seats collected will be recycled through the company "Terracycle", with components divered from landfills. The event will run from September 16th through 30th.  

TerraCycle teams with Walmart for nation’s largest car seat recycling event

Parents looking to get rid of their children’s outgrown car seats can trade them in from Sept. 16 to Sept. 30 at Walmarts across the country for a $30 gift card.   In honor of National Baby Safety Month, customers can trade in up to two car seats each. All collected car seats will then be recycled through Trenton-based TerraCycle, and each component will be diverted from the landfill.   “Safety – especially car seat safety – is a top priority for Walmart’s Baby department, so we wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card, perfect for using on your baby’s next car seat,” said Walmart Baby Vice President Melody Richards in a prepared statement. “Sustainability is of equal importance to Walmart, so we’re happy to work with TerraCycle who will recycle every component of the car seats.”   Through the event, TerraCycle Chief Executive Officer Tom Szaky said he expected to divert the plastic equivalent of approximately 35 million water bottles from landfills.    

The Eco-Friendly Shopping Revolution Is Only in Its Infancy

man handing woman a package When you order or buy something new for your home — from Target, let's say, or even just your local grocery store — how much do you stop and think about the waste your purchase will produce? You've probably seen the videos of marine animals trapped in plastic or heard the statistics. In 2017, a study published in Science Advancesfound that — on a global scale — only 9% of all plastic waste produced since 2015 had been recycled. Or, as the Royal Statistical Society puts it, 90.5% of plastic hasn't been recycled. In 2016, CNN wrote about Lauren Singer, a proponent of the zero waste lifestyle. She managed to create only a 16-ounce mason jar's worth of waste over four years. Yup, everything else she recycled or found another use for.
 IKEA products on a metallic pedestal
Items from IKEA's Musselblomma collection While the average person can't get to that level overnight, it's obvious that the eco-friendly shopper is gaining momentum. This shopper wants to know more about the materials used in decor items; they want more eco-friendly packaging; and they want to feel good about their purchase. From big-name retailers to independent shops, businesses are trying to make it easier for consumers to shop more consciously. But is that enough for us to get there?

Eco-Friendly Online Shopping

By Humankind beauty products on a sink with plant nearby By Humankind's products There's Blueland, a brand that creates low-waste cleaning products, and U Konserve, which designs products to reduce meal-related waste. Retailers like Anthropologie and Urban Outfitters carry eco-friendly items, making it possible to grab a metal straw and a new outfit in the same shopping trip. IKEA hopes to make all its products "circular" by 2030, meaning everything from materials to design would fall into the reusable or recycled categories. You don't even have to leave your home to make more sustainable purchases. By Humankind offers subscription services with refillable containers for deodorant, shampoo, and mouthwash. Grove Collaborative delivers all-natural products like the Auto-Dosing Laundry Detergent Dispenser. You purchase the dispenser along with Grove laundry detergent and refill the container to reduce waste. But with more than 300 reviews, the product currently only has around a 3.3 out of five star rating.
 Tote bag with "think outside the box" in text and a variety of eco-friendly items inside
A Zero Waste Starter Kit, sold at Package Free. The New York-based Package Free Shop — launched in 2017 by Singer — sells eco-friendly shave kits, starter kits, and lunch kits. The company says its shipping materials are completely recyclable and compostable. But, of course, the process of getting items like these shipped to your home creates its own carbon footprint. And if you look around, you could probably spot another thing or two that is in single-use packaging that needs replacing. For these bigger items, the efforts might have to go beyond online shops.

Available at Your Doorstep

kitchen sink with clorox wipes nearby Loop's refillable container with Clorox Disinfecting Wipes Founded in 2001, recycling company Terracycle offers a way for consumers to recycle everything from plastic cups to action figures. The company launched Loop to work with big-name brands on a reusable packaging system. The products land at your door in a reusable Loop tote. You schedule a pick-up when you're done with them; Loop cleans the containers and refills them. The program launched in Paris and New York this past May. Current offerings include items like Clorox Disinfecting Wipes and Häagen-Dazs ice cream. Real estate firm Brookfield Properties recently teamed up with Loop, offering the service to two of its buildings in Lower Manhattan and Brooklyn. Loop currently has more than 90,000 names on its waiting list.
 man handing woman a package
"We want sustainability and buying products to be easy for consumers," Anthony Rossi, global VP of sales for Loop, tells Hunker. "Because in our experience, when you give a consumer a choice between a convenient option and a sustainable option, convenience usually wins." So far, Loop's growth has "coincided with consumer demand," and the company is looking to expand to more cities. But Rossi stresses that they are still in the "test and learn phase." It's all about seeing whether the idea will appeal to enough consumers. "Consumers have to prove that they're willing to change," Rossi says.

Shopping Locally, the Eco-Friendly Way

stack of colorful unpaper towels Unpaper Towels, sold at Otherwild. Consumers are looking for this experience from smaller, independent stores as well. With locations in Los Angeles and New York, Otherwild— a queer-owned retail, event, and studio space — carries a curated selection of handmade goods. In April, the L.A. location unveiled Otherwild General, an area in the shop dedicated to eco-filling items and a refilling station. "Apothecary items have always been amongst our top selling products, so this decision was central for me," Rachel Berks, owner of Otherwild, tells Hunker. Otherwild General has been her long-time goal, and she hopes to launch a New York counterpart in early October. Featured makers include Everyday Oil — a brand of organic, plant-based skincare — and Noto Botanics, a line of gender-fluid cosmetics. In 2017, Brianne Miller debuted the package-free grocery store Nada in East Vancouver after a series of pop-ups. Customers use smart scales to weigh their own containers before filling them up with coffee, bread, flour, nuts, shampoo, and more. According to the store's site, they've "diverted over 7,500 containers from [the] landfill." You can also search directories for zero waste grocery shops near you, like this one that maps locations across all 50 U.S. states. Of course, not all neighborhoods will have one nearby (particularly those labeled as food deserts). And shopping at these stores requires a bit of preplanning.
 shelves and dining area

Looking to the Future

Eco-friendly shopping and decor is all about changing habits. But it's also about who gets access to these resources and how successfully these efforts can scale. While small actions make a difference, it's still hard to tell how many large-scale efforts need to happen in the commerce space before we see a huge impact. Joshua M. Pearce, who has a doctorate in materials engineering, is the director of the Michigan Tech Open Sustainability Technology (MOST) Lab and a professor of materials science and engineering and electrical and computer engineering. He is currently spearheading initiatives in distributed recycling and manufacturing; his team started working with re:3D to produce new items entirely from waste. A student recently turned shredded plastic into a skateboard deck for an electric skateboard. "I think as these technologies become more popular (3D printing is already taking off and the distributed recycling technology is right behind it) — recycling will be something you do for yourself," Pearce shares. "Then everyday people will have a direct economic incentive to recycle rather than simply rely on good will to protect the environment." It's also all about knowledge. Pearce says there's a lot of catching up to do on that front. "The plastics industry should adopt a more thorough classification system so more plastics can be taken out of the waste stream by consumers and small businesses," he says. Other business owners point out an additional issue: packaging is just one way that household products can harm the environment. "Dishwasher detergents are 30 to 40 percent phosphorus, which is extremely harmful to both humans and wildlife," Bella Middleton, founder of Norfolk Natural Living, tells us. "In an attempt to reduce its environmental impact, water and sewage treatment sites dedicate large amounts of resources to removing phosphorus and other toxic chemicals. This drastically increases the energy wastage and environmental strain of the water purification process." Any major change relies on the company to rethink its own waste; the consumer's willingness to give up previously convenient shopping habits; and more information on what consumers are actually buying. With new efforts every day — from high-end designers to large corporations — the eco-friendly shopping conversation is just starting.

Refill revolution

Striving to make the bathroom greener
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Taking care of our bodies results in an exorbitant amount of trash. Hand soap, lotion, deodorant, body wash, sunscreen, shampoo and conditioner are just some of the products that are typically sold in plastic bottles. Hair removal requires cans of shaving cream and plastic razors; and teeth brushing utilizes a plastic tube and a plastic brush. Cleaning clothes and bathroom surfaces requires even more containers. And not to mention a full face of makeup can garner the use of anywhere from a couple items to an armory of tubes, bottles and non-recyclable containers. While recycling bins are frequently found in the kitchen, they are often forgone in the bathroom. And for good reason, the packaging on many bath and body items isn’t accepted by mainstream recycling programs. But as stores like Boulder’s Refill Revolution provide a more sustainable way to purchase body care items from bulk supplies, and recycling operations like TerraCycle begin offering alternative methods to recycle bathroom products, it’s giving people more options to make their hygiene routines environmentally friendly. Refill Revolution owner, Brittney LaGesse opened her store in October 2017. She was committed to living a low-waste lifestyle and wanted to open a storefront to continue her vision and serve as a meeting place for people interested in sustainable living. “When you’re first starting, it can be really overwhelming. You run into a lot of things at first where you’re like, ‘I have no idea what to do about this,’” she says. “For me, [the biggest challenge] was not having a local community to reach out to. … And [the store is] a really good place for people who are starting, so that we can all share ideas for a low-waste community.” Like the bulk food bins you’d find at grocery stores, Refill Revolution offers the same model for lotion, shower gel, laundry detergent and more. Customers can bring in their own reusable containers and reduce the amount of new plastic brought into the home. LaGesse also provides products with more sustainable packaging, such as lip balm and deodorant in paper tubes, or alternative options such as toothpaste in tablets and powder. While LaGesse is a proponent of low waste, she doesn’t tout perfection when it comes to being environmentally conscious. She realizes the idea of creating no waste is close to impossible. “I’ve always wanted to bring something different to the movement. You don’t have to be perfect; you’re literally not going to be,” she says. “We’re just there to make it easier, and even if you want to make just a few changes that’s totally fine. I wish I had someone to tell me that, because initially you feel a lot of pressure. You see a lot of pictures of trash in a mason jar, and that’s really not realistic.” Moreover, she doesn’t believe people should give up on the items they love. She recognizes people have products that suit their preferences, and she says go ahead and use them. There are cosmetics and bath products that are recyclable, and it’s important to not skip tossing those items in the recycling bin. And for the items that aren’t normally accepted in municipal recycling programs, there are other solutions. Through its Zero Waste Box program, New Jersey-based TerraCycle offers collection boxes for products from shampoo bottles to cigarette butts to K-cups. The boxes are available through their website and drop-off locations, including Refill Revolution, which carries many of TerraCycle’s boxes including a beauty and cosmetic box. Fill the box and ship it to TerraCycle, which will then recycle the items into new products. TerraCycle also partners with several big brand names that sponsor boxes and cover shipping, creating no cost for the consumer. Alex Payne with TerraCycle says the Zero Waste Boxes help to eliminate “wish-cycling,” when people toss items they wish were recyclable into the bin. He believes TerraCycle serves as a bridge between what is convenient for consumers to recycle and what they want to recycle. But instead of just tossing an item in and hoping for the best, the Zero Waste Box program gives peace of mind “It’s almost like psychic income,” he says. “Knowing that your actions as a consumer aren’t a detriment to people in other countries or animals in their natural habitat — just knowing that really helps.” Through her store and TerraCycle drop-off boxes, LaGesse wants to arm the community with easy-to-take steps to go green. She believes with everyone contributing a small amount, a big impact can be made. Her biggest advice is to do what you can. “Start with a few things, otherwise you’re going to get really overwhelmed and get stressed out and you’re going to give up,” she says. “I think most people are the most successful that way, starting with some easy switches. Then go from there and see what you can do and what you want to do to reduce your waste.”  

Walmart and TerraCycle to host largest-ever car seat recycling event in U.S.

Customers can trade in the car seat their kid has outgrown for a $30 Walmart gift card

 "Through the Walmart Car Seat Recycling Program, traditionally non-recyclable car seats are now nationally recyclable," said Tom Szaky, CEO and Founder, TerraCycle.
Walmart and TerraCycle are joining forces to launch the nation's largest car seat recycling event in nearly 4,000 Walmart stores across the country. The first-ever Walmart Car Seat Recycling Event will take place Sept. 16-30, in celebration of National Baby Safety Month. Customers can trade in used car seats at the Service desk in any participating Walmart store and receive a $30 Walmart gift card* that can be used in store or online to buy items for their baby. All car seats collected in this program will be recycled through TerraCycle, and each component will be diverted from the landfill. "Safety - especially car seat safety - is a top priority for Walmart's Baby department, so we wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card - perfect for using on your baby's next car seat," said Melody Richards, Vice President, Walmart Baby. "Sustainability is of equal importance to Walmart, so we're happy to work with TerraCycle who will recycle every component of the car seats." "Through the Walmart Car Seat Recycling Program, traditionally non-recyclable car seats are now nationally recyclable," said Tom Szaky, CEO and Founder, TerraCycle. "We are proud to work with this forward-thinking company to offer families from coast-to-coast a way to give their car seat, the item that has kept their little ones safe, a second-life. Through this event, we expect to divert the plastic equivalent of approximately 35 million water bottles from landfills." To learn more about this event and others happening in Walmart's Baby department throughout September, please visit www.walmart.com/AboutBestOfBabyMonth. TerraCycle works with major manufacturers and retailers to recycle "difficult-to-recycle" products and packaging that would normally be thrown away. To learn more about TerraCycle and its innovative recycling solutions, please visit http://www.terracycle.com.