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ELIMINATING THE IDEA OF WASTE®

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A Restaurant Without Remains

image.png Garbage is inevitable in the restaurant and bar business. Kitchen employees throw onion skins and meat fat into the bin almost instinctively. Plastic wraps and slips that were once used to protect sheets are put in black bags for garbage day collection. The package orders the plastic bags and then discards them after customers use them to take the leftovers home. However, at the Brooklyn Rhodora wine bar and natural restaurant, taking out the trash works a little differently. The new restaurant is one of the few establishments in several cities that have begun to operate under a zero waste ethos, which means that they do not send garbage or food waste entering their business to a landfill. There is not even a traditional dump on the premises. The objective is to reduce the environmental impact of restaurants while running a profitable company, with a possible additional benefit of solidifying their good ecological faith among the demanding clientele. Such radical idealism comes with challenges, which include finding producers and distributors that can handle requests such as compostable packaging and discover how to recycle broken appliances.
"We are in the business of serving people," said Henry Rich, co-owner of Rhodora. "And it feels incongruous to take care of someone for one night and try to show them a great moment, and then outsource the waste and carbon footprint of that night in people."
A recent The ReFED report, a nonprofit organization focused on reducing food waste, found that restaurants in the United States generate about 11.4 million tons of food waste annually, or $ 25.1 billion in costs. The Environmental Protection Agency has reported that food and packaging waste accounts for almost 45 percent of the materials sent to landfills in the United States. The reason why zero waste "is not a conventional concept, because it is not seen in gastronomy or hospitality in a conventional way, is because we are realizing it," said Chef Douglas McMaster, who directs the waste. Free restaurant in London Silo and advised the owners of Rhodora. "We are seeing the reality of wasting as much as we are." Rich and Halley Chambers, deputy director of their Oberon restaurant group and co-owner of Rhodora, spent almost 10 months and $ 50,000 investigating and transforming their Fort Greene space into a neighborhood location that could operate without any garbage collection.
Many of its usual vendors came out who wrapped the deliveries in disposable plastic. Tools arrived to help in their waste reduction efforts: a cardboard shredder to turn wine boxes into composting material, a dishwashing facility that converts salt into soap, beeswax wrap instead of plastic wrap . "It's not arcane secret knowledge," Rich said. "It's just a couple of things that are very specific, and you need to redesign how you think" operating a restaurant or bar.
Much of the planning time was devoted to the search for distributors and producers who could join Rhodora's mission. A cheesemaker offered to remove the plastic wrap before delivery and then throw it away.
A handful of businesses were able to accommodate unorthodox restrictions, including She Wolf Bakery and her sister butcher, Marlow & Daughters, who deliver reusable plastic containers filled with freshly baked breads and jars of pickled vegetables and eggs through Cargo passengers Bike Collective Another company, A Priori Distribution, switched to the use of compostable packaging and paper tape by leaving aluminum fish cans.
"It's certainly unique, and that's new to us," said Caroline Fidanza, culinary director of the Marlow Collective, which includes She Wolf and Marlow & Daughters. "There is a certain amount of that that is very feasible. It is more difficult to pack things than not to pack them at some level."
In addition to limiting the amount of spoiled inventory ordered by Rhodora, Rich said, the bar eliminated any type of chef position, in part to avoid creating "a top-down type of environment, where other things were considered besides zero waste" .
Rhodora staff members, who rotate duties such as waiting for customers and popping sardine cans to prepare food orders, congregate weekly to generate simple menu ideas based on what is available in the dozen vendors approved of the bar. Cheese boards and mushroom broth are basic. "Having a small staff playing a central role, we can be more agile than a normal restaurant," Chambers said.
The paper menus, which feature a mini essay on the green mission of the restaurant, are sent to the compost pile when they become obsolete or tattered. Everything that is left in the customers' dishes is poured into collection containers in the kitchen, which are introduced into the commercial quality composter hidden inside the cabins adjacent to the bar. (Rhodora does not serve meat, which is more difficult to compost, although its composter processes whatever fish is left.)
Natural wine bottles and most other non-compostable containers are disposed of for recycling through Royal Waste Services, which according to the restaurant also accepted broken glass. Corks are donated to ReCork, a recycling program that reuses material for shoe soles and yoga blocks.
There are financial incentives for restaurants to invest in these zero waste practices, with One study found that restaurants save an average of $ 7 for every $ 1 invested in food waste reduction practices in the kitchen. The National Restaurant Association found that about half of the diners say they are beginning to consider the efforts of establishments to recycle and reduce food waste when choosing where to eat. But many establishments operate with reduced profit margins, and it is not always immediately obvious how programs to reduce food waste can translate into financial gains, said Angel Veza, director of the Hospitality Advisory of First Principle Group, a global advisory firm . Many chefs and restaurant owners see little incentive to seek more environmentally friendly ways to order ingredients, let alone pay an additional $ 800 as Rhodora does for a TerraCycle container. The company converts hard-to-recycle garbage left by customers, such as chewing gum or plastic wrap, into new products. (Rhodora has a second container placed in the bathroom for used hygiene products). "If they prosper, they make money, they don't have a reason to change," Veza said. "Restaurants also close all the time, so the last thing they are going to think about is:" Am I going to use single-use plastic? "
Although Rhodora strives to ensure that its space is zero waste, the system is not perfect. It has not been determined, for example, what is the response that avoids the landfill to get rid of a dishwasher without repair.
"I don't want to pretend we have everything resolved," Rich said.
The first batch of compost will be used to fertilize its mini gardens at the top of the cabins outside the wine bar, and possibly the Brooklyn Grange rooftop farm in the Navy Yard. A Rhodora spokeswoman also said that, compared to Mettā, the former Brooklyn restaurant company in Rich, the business had saved an average of $ 300 a month in part by eliminating its garbage collection. (Ms. Chambers estimated that Mettā, which promoted itself as a carbon-neutral and low-waste restaurant, produced 7,000 pounds of trash per month.) "We are at a crucial point," Rich said. "The hope is that maybe we can influence and inspire some people from above and below to learn what is zero waste, because it is wonderfully simple not to have garbage and not send it to the landfill."

A Restaurant With No Leftovers

image.png Garbage is inevitable in the restaurant and bar business. Kitchen employees toss onion skins and meat fat into the wastebasket almost instinctively. Once-used plastic wrap and slips guarding the linens find their way into black bags for trash-day pickup. Plastic bags are ordered by the bundle and then often discarded after customers use them to take leftovers home. At the Brooklyn natural wine bar and restaurant Rhodora, however, taking out the trash works a little differently. The new eatery is one of a handful of establishments in various cities that have begun to operate under a zero-waste ethos, meaning they do not send any trash or food waste that enters their business to a landfill. There is not even a traditional trash can on the premises. The aim is to lessen the restaurants’ environmental impact while running a profitable venture — with a possible added benefit of solidifying their eco-conscious bona fides among discerning clientele. Such radical idealism comes with challenges, including finding producers and distributors who can accommodate requests like compostable packaging and figuring out how to recycle broken appliances.
“We’re in the business of serving people,” said Henry Rich, a co-owner of Rhodora. “And it feels incongruent to take care of somebody for an evening and try to show them a great time, and then externalize the waste and carbon footprint of that evening onto people.”
Image
Rhodora, a natural wine bar and restaurant in Brooklyn, does not send any trash or food waste to a landfill. Credit…Winnie Au for The New York Times
A recent report from ReFED, a nonprofit organization focused on food waste reduction, found that restaurants in the United States generate about 11.4 million tons of food waste annually, or $25.1 billion in costs. The Environmental Protection Agency has reported that food waste and packaging account for nearly 45 percent of the materials sent to landfills in the United States. The reason zero-waste “is not a mainstream concept, that you don’t see it in gastronomy or hospitality in mainstream ways, is because we’re just waking up to it,” said the chef Douglas McMaster, who runs the waste-free London restaurant Silo and advised the owners of Rhodora. “We’re just seeing the reality of wasting as much as we do.”
Mr. Rich and Halley Chambers, the deputy director of his Oberon restaurant group and co-owner of Rhodora, spent almost 10 months and $50,000 researching and transforming their Fort Greene space into a neighborhood joint that could operate without any trash pickup.
Out went many of their regular vendors who wrapped deliveries in single-use plastic. In came tools to aid their waste-reduction efforts: a cardboard shredder to turn wine boxes into composting material, a dishwashing setup that converts salt into soap, beeswax wrap in lieu of plastic wrap. “It’s not arcane secret knowledge,” Mr. Rich said. “It’s just a couple things that are very specific, and you need to kind of re-engineer how you think about” operating a restaurant or bar.
Much of the planning time was spent searching for distributors and producers who could adhere to Rhodora’s mission. One cheesemaker offered to remove the plastic wrapping before delivery — and then throw it in the garbage.
Any food left behind is collected and composted.Credit…Winnie Au for The New York Times
A handful of companies were able to accommodate the unorthodox restrictions, including She Wolf Bakery and its sister butcher shop, Marlow & Daughters, which deliver reusable plastic bins full of fresh-baked breads and jars of pickled vegetables and eggs via Cargo Bike Collective riders. Another company, A Priori Distribution, switched to using compostable packaging and paper tape when dropping off aluminum tins of fish.
“It certainly is unique, and that is new for us,” said Caroline Fidanza, culinary director of the Marlow Collective, which includes She Wolf and Marlow & Daughters. “There’s a certain amount of that that’s very doable. It’s harder to package things than to not package them on some level.”
Alongside limiting the amount of spoilable inventory Rhodora orders, Mr. Rich said, the bar eliminated any sort of chef position, partly to avoid creating “a top-down kind of vibe, where there were things being considered other than being zero waste.”
Compost will be used to fertilize mini-gardens outside Rhodora.Credit…Winnie Au for The New York Times
Rhodora’s staff members, who rotate duties like waiting on customers and popping sardine tins to plate food orders, congregate weekly to generate simple menu ideas based on what’s available from the bar’s dozen or so approved vendors. Cheese boards and mushroom broth are staples. “Having a small staff playing a central role, we can be more nimble than a normal restaurant,” Ms. Chambers said.
The paper menus, which feature a mini-essay on the restaurant’s green mission, are fed to the compost pile when they become outdated or tattered. Anything left on customers’ plates is dumped into collection bins in the kitchen, which are fed into the commercial-grade composter tucked inside hutches adjacent to the bar. (Rhodora does not serve meat, which is more difficult to compost, although its composter does process any fish that is left over.)
Natural wine bottles and most other non-compostable containers are removed for recycling via Royal Waste Services, which the restaurant said also accepted broken glass. Corks are donated to ReCork, a recycling program that repurposes the material for shoe soles and yoga blocks. There are financial incentives for restaurants to invest in these zero-waste practices, with one study finding that restaurants save on average $7 for every $1 invested in kitchen food waste-reduction practices. The National Restaurant Association found that around half of diners say they are beginning to consider establishments’ efforts to recycle and reduce food waste when choosing where to eat. But many establishments operate on slim profit margins, and it’s not always immediately obvious how programs to reduce food waste can translate into financial gains, said Angel Veza, director of the Hospitality Advisory at First Principle Group, a global advisory firm. Many chefs and restaurant owners see little incentive in pursuing more environmentally friendly ways to order ingredients, much less pay an extra $800 as Rhodora does for a bin from TerraCycle. The company turns hard-to-recycle trash left behind by customers, like gum or plastic wrapping, into new goods. (Rhodora has a second bin placed in the bathroom for used hygiene products.) “If they’re thriving, making money, they don’t have a reason to change,” said Ms. Veza. “Restaurants close all the time, too, so the last thing they’re going to think about is, ‘Am I going to use single-use plastic?’”
The aim is to lessen the restaurants’ environmental impact while running a profitable venture.Though Rhodora is striving to ensure its space is zero waste, the system isn’t perfect. It hasn’t been determined, for example, what the landfill-eschewing answer is to disposing of a dishwasher beyond repair.
“I don’t want to pretend we have everything figured out,” Mr. Rich said.
The first batch of compost will be used to fertilize its mini-gardens on top of hutches outside the wine bar, and possibly the Brooklyn Grange’s rooftop farm at the Navy Yard. A Rhodora spokeswoman also said that compared with Mr. Rich’s previous Brooklyn restaurant venture Mettā, the business had saved an average of $300 a month in part by eliminating its trash pickup. (Ms. Chambers estimated that Mettā, which promoted itself as being a carbon-neutral and low-waste restaurant, produced 7,000 pounds of trash per month.) “We’re at one pivot point,” Mr. Rich said. “The hope is that maybe we can influence and inspire some people above and below to learn what zero waste is, because it’s so beautifully simple not having a trash and not sending it to the landfill.”

A Restaurant With No Leftovers

image.png Garbage is inevitable in the restaurant and bar business. Kitchen employees toss onion skins and meat fat into the wastebasket almost instinctively. Once-used plastic wrap and slips guarding the linens find their way into black bags for trash-day pickup. Plastic bags are ordered by the bundle and then often discarded after customers use them to take leftovers home. At the Brooklyn natural wine bar and restaurant Rhodora, however, taking out the trash works a little differently. The new eatery is one of a handful of establishments in various cities that have begun to operate under a zero-waste ethos, meaning they do not send any trash or food waste that enters their business to a landfill. There is not even a traditional trash can on the premises. The aim is to lessen the restaurants’ environmental impact while running a profitable venture — with a possible added benefit of solidifying their eco-conscious bona fides among discerning clientele. Such radical idealism comes with challenges, including finding producers and distributors who can accommodate requests like compostable packaging and figuring out how to recycle broken appliances.  
“We’re in the business of serving people,” said Henry Rich, a co-owner of Rhodora. “And it feels incongruent to take care of somebody for an evening and try to show them a great time, and then externalize the waste and carbon footprint of that evening onto people.”
image.png
A recent report from ReFED, a nonprofit organization focused on food waste reduction, found that restaurants in the United States generate about 11.4 million tons of food waste annually, or $25.1 billion in costs. The Environmental Protection Agency has reported that food waste and packaging account for nearly 45 percent of the materials sent to landfills in the United States. The reason zero-waste “is not a mainstream concept, that you don’t see it in gastronomy or hospitality in mainstream ways, is because we’re just waking up to it,” said the chef Douglas McMaster, who runs the waste-free London restaurant Silo and advised the owners of Rhodora. “We’re just seeing the reality of wasting as much as we do.” Mr. Rich and Halley Chambers, the deputy director of his Oberon restaurant group and co-owner of Rhodora, spent almost 10 months and $50,000 researching and transforming their Fort Greene space into a neighborhood joint that could operate without any trash pickup. Out went many of their regular vendors who wrapped deliveries in single-use plastic. In came tools to aid their waste-reduction efforts: a cardboard shredder to turn wine boxes into composting material, a dishwashing setup that converts salt into soap, beeswax wrap in lieu of plastic wrap. “It’s not arcane secret knowledge,” Mr. Rich said. “It’s just a couple things that are very specific, and you need to kind of re-engineer how you think about” operating a restaurant or bar.
image.png
Much of the planning time was spent searching for distributors and producers who could adhere to Rhodora’s mission. One cheesemaker offered to remove the plastic wrapping before delivery — and then throw it in the garbage.
image.png
A handful of companies were able to accommodate the unorthodox restrictions, including She Wolf Bakery and its sister butcher shop, Marlow & Daughters, which deliver reusable plastic bins full of fresh-baked breads and jars of pickled vegetables and eggs via Cargo Bike Collective riders. Another company, A Priori Distribution, switched to using compostable packaging and paper tape when dropping off aluminum tins of fish.
“It certainly is unique, and that is new for us,” said Caroline Fidanza, culinary director of the Marlow Collective, which includes She Wolf and Marlow & Daughters. “There’s a certain amount of that that’s very doable. It’s harder to package things than to not package them on some level.”
image.png
Alongside limiting the amount of spoilable inventory Rhodora orders, Mr. Rich said, the bar eliminated any sort of chef position, partly to avoid creating “a top-down kind of vibe, where there were things being considered other than being zero waste.”
image.png
Rhodora’s staff members, who rotate duties like waiting on customers and popping sardine tins to plate food orders, congregate weekly to generate simple menu ideas based on what’s available from the bar’s dozen or so approved vendors. Cheese boards and mushroom broth are staples.
“Having a small staff playing a central role, we can be more nimble than a normal restaurant,” Ms. Chambers said.
image.png
The paper menus, which feature a mini-essay on the restaurant’s green mission, are fed to the compost pile when they become outdated or tattered. Anything left on customers’ plates is dumped into collection bins in the kitchen, which are fed into the commercial-grade composter tucked inside hutches adjacent to the bar. (Rhodora does not serve meat, which is more difficult to compost, although its composter does process any fish that is left over.)
Natural wine bottles and most other non-compostable containers are removed for recycling via Royal Waste Services, which the restaurant said also accepted broken glass. Corks are donated to ReCork, a recycling program that repurposes the material for shoe soles and yoga blocks.
image.png
There are financial incentives for restaurants to invest in these zero-waste practices, with one study finding that restaurants save on average $7 for every $1 invested in kitchen food waste-reduction practices. The National Restaurant Association found that around half of diners say they are beginning to consider establishments’ efforts to recycle and reduce food waste when choosing where to eat.
But many establishments operate on slim profit margins, and it’s not always immediately obvious how programs to reduce food waste can translate into financial gains, said Angel Veza, director of the Hospitality Advisory at First Principle Group, a global advisory firm. Many chefs and restaurant owners see little incentive in pursuing more environmentally friendly ways to order ingredients, much less pay an extra $800 as Rhodora does for a bin from TerraCycle. The company turns hard-to-recycle trash left behind by customers, like gum or plastic wrapping, into new goods. (Rhodora has a second bin placed in the bathroom for used hygiene products.)
“If they’re thriving, making money, they don’t have a reason to change,” said Ms. Veza. “Restaurants close all the time, too, so the last thing they’re going to think about is, ‘Am I going to use single-use plastic?’”
image.png
Though Rhodora is striving to ensure its space is zero waste, the system isn’t perfect. It hasn’t been determined, for example, what the landfill-eschewing answer is to disposing of a dishwasher beyond repair.
“I don’t want to pretend we have everything figured out,” Mr. Rich said.
image.png
The first batch of compost will be used to fertilize its mini-gardens on top of hutches outside the wine bar, and possibly the Brooklyn Grange’s rooftop farm at the Navy Yard. A Rhodora spokeswoman also said that compared with Mr. Rich’s previous Brooklyn restaurant venture Mettā, the business had saved an average of $300 a month in part by eliminating its trash pickup. (Ms. Chambers estimated that Mettā, which promoted itself as being a carbon-neutral and low-waste restaurant, produced 7,000 pounds of trash per month.)
“We’re at one pivot point,” Mr. Rich said. “The hope is that maybe we can influence and inspire some people above and below to learn what zero waste is, because it’s so beautifully simple not having a trash and not sending it to the landfill.”
image.png

The sustainable message behind SnowGlobe Music Festival

SOUTH LAKE TAHOE, Calif. - Many know the annual winter SnowGlobe Music Festival in South Lake Tahoe as a gathering of electronic music fans in the cold outdoors, but they may not know about the behind the scenes efforts to make the event sustainable and to ensure they leave no trace behind where it comes to products used and trash. To help them in these efforts, Waste Free Earth is on board to create an environment of sustainability through strict guidelines for vendors and sponsors, recycling waste bins throughout the event, and daily trash pickup and sorting. Waste Free Earth Founder and CEO Marina M. McCoy is on-site throughout SnowGlobe to ensure compliance with the rules. In a walkthrough of the venue after the first day of the event she was amazed at how clean it was by 11:00 a.m. Chris Cage, the owner of Chris's Cleaning, had her 25-person crew already scour the surrounding neighborhoods looking for any trash left behind by concert attendees. They also picked up trash left around the houses not related to SnowGlobe. The venue grounds were completely cleaned and trash was being sorted by big dumpsters outside the venue. In 2018, 84,311 pounds of items were diverted from ending up in the landfill. T-shirts and sweatshirts leftover from concessions were donated to the Tahoe Warm Room, and food given to Bread & Broth and Christmas Cheer. Their goal is to clean out 75 percent of landfill waste each year. "At SnowGlobe, we are passionate about protecting our environment and thus the decision to work with Marina and her team was a no brainer," said SnowGlobe Founder and CEO Chad Donnelly. "As long as we are producing events, there is a full commitment from my team and I to be working alongside the Waste Free Earth organization." Vermont-based McCoy, who happens to be a graduate of Sierra Nevada College in Incline Village, has given every vendor a sheet of the rules (see photo above). She tells them to adopt waste-free habits such as reusable utensils, buy in bulk, use reusable drinkware and containers. Plastic is frowned upon but they are using a #1 plastic in some cups that are actually easier to recycle and better for the environment than other items. The sponsors of the event are also under high sustainability guidelines. TerraCycle® and Clif Bar have partnered to create a free recycling program for energy bar wrappers, and the Clif Bar van is on-site at SnowGlobe with a product and immediate ways to recycle after eating one. McCoy said they won the "Most Sustainable Sponsor" for the first day of SnowGlobe as they were all broken down waste-wise right after the concert was over. Proud Source reusable water bottles are used and there are water refilling stations on site. Since they are recyclable everywhere, the bottles are easy to get out of the landfill, unlike many parts of the US that do not recycle plastic. The sponsors' swag is sustainable as well and McCoy and her team worked with them to change from the normal giveaway items that often end up in the trash, to items that can be reused. The MTV Lodge is giving away winter socks, Hornitos Tequila is giving their product out in reusable stainless steel cups, and Jack Daniels Whiskey is giving out hand warmers that can be reused. They have bins at the booth to collect the old ones that can be rejuvenated and given to the Tahoe Warm Room. Lyft is giving out coupons that are paper, but McCoy said they are used by festival-goers to get rides home so more environmentally friendly on another end. McCoy worked with those who are normally used to the practice of handing out bags of swag material that may never be wanted, used and just tossed into the trash. She encourages them to engage with the customer and give out the right message, then give what they would like...a win-win for everyone. There is an event sustainability booth as well that using the time and space to interact with the festival attendees, take a plastic pledge, play trash games and rewards for picking up trash. The participants fill out the plastic pledge (use no plastic) on stars which are then strung along the booth. The performers have requests/criteria, or riders, that go with their contracts. They are encouraged to also think of the environment in their requests and use sustainable products and practices such as ordering in bulk. Throughout the event, there are garbage separating bins with explanations of what goes into each one. Those different colored bins contain clear, blue and black bags that are removed and taken to the sorting station. After night one the bags containing landfill trash were put into a locked container so bears wouldn't get to it before removal Monday morning. South Tahoe Refuse is a partner in the Waste Free Earth endeavors. They loan the event 300 trash bins and switch out dumpsters during the three-day event, when needed. Should a citizen be concerned about trash left in their neighborhood by SnowGlobe attendees there is a hotline established - 802.391.0066. For more information on Waste Free Earth, visit their sustainable event website at https://www.wastefree.earth/.

GERBER AND TERRACYCLE LAUNCH NATIONAL RECYCLING PROGRAM

Gerber, an early childhood nutrition manufacturer, has partnered with international recycling company TerraCycle® to help give hard-to-recycle baby food packaging a new life. This partnership is rooted in Gerber and TerraCycle’s shared values around eliminating waste and supports the recovery of hard-to-recycle baby food packaging on a national scale.
image.png
“Through this free recycling program, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging,” said TerraCycle chief executive officer and founder, Tom Szaky. “By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”   As an added incentive, for every pound of packaging waste sent to TerraCycle through the Gerber Recycling Program, collectors can earn $1 to donate to a non-profit, school or charitable organization of their choice. Gerber believes the baby food industry should help create a world where babies thrive, and this partnership is one of many steps toward its goal to achieve 100 percent recyclable or reusable packaging by 2025. The Gerber Recycling Program is open to any interested individual, school, office, or community organization. Participation in the program is easy. Interested parties can sign up on the Gerber Recycling Program webpage and mail in packaging that is not municipally recyclable using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Participation in the program is easy interested parties can sign up on the Gerber Recycling Program page at https://www.terracycle.com/en-US/brigades/gerber.

Subaru WinterFest To Bring Music, Food And Adventure To Nine Ski Resorts In 2020

image.png Subaru of America, Inc. today announced the return of Subaru WinterFest presented by Harman Kardon®, the automaker's highly anticipated, music and lifestyle tour offering one-of-a-kind experiences for winter warriors across the country. Featuring weekend stops at nine of the nation's top mountain resorts, the 2020 Subaru WinterFest tour will feature live music, complimentary snacks and refreshments, dog activities (at select resorts), daily giveaways and gear demos to create a truly unique experience for outdoor enthusiasts and Subaru owners alike. To eliminate and divert waste from landfills, the automaker will again implement green event practices including expanded recycling collection with TerraCycle® and waste reduction education with Leave No Trace Center for Outdoor Ethics.
Subaru WinterFest 2020 will feature stops at nine of the country’s top mountain resorts, where outdoor enthusiasts and Subaru owners can enjoy live music, food & beverage, daily giveaways, gear demonstrations and more.
Subaru WinterFest 2020 will feature stops at nine of the country’s top mountain resorts, where outdoor enthusiasts and Subaru owners can enjoy live music, food & beverage, daily giveaways, gear demonstrations and more.
In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, each stop on the Subaru WinterFest tour will include live music sponsored by Harman Kardon®, the premium audio partner for Subaru vehicles. Subaru WinterFest will include shows from national touring bluegrass, indie and Americana bands such as Shakey GravesBilly StringsThe Infamous StringdustersRailroad Earth, The Lil SmokiesFruition and more.
Attendees are encouraged to demo the latest gear from top brands such as NordicaLib TechSHREDThule, and other partners offering daily giveaways on-site. Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from ChocoloveKIND Healthy SnacksLa Colombe Coffee Roasters, and SMASHMALLOW. The latest Subaru vehicles will also be on hand for exploration including the all-new 2020 Outback. Through dynamic programming executed by POWDR's experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the "Subaru Weekend Takeover" featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last). "Subaru has long been known for its all-wheel-drive vehicles that help power skiers and snowboarders to countless winter adventures," said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. "We are delighted to once again help winter warriors seize the snow days and enjoy a memorable experience at the nation's top mountain resorts." Subaru Loves the Earth In line with the automaker's Subaru Loves The Earth initiative, Subaru will again work alongside TerraCycle to collect hard to recycle waste generated during Subaru WinterFest and Leave No Trace Center to educate consumers on zero landfill practices. Additionally, Subaru has provided co-branded TerraCycle Zero Waste Box™ to all Subaru WinterFest resorts, offering a convenient way for attendees to recycle snack wrappers accumulated from outdoor activities. In partnership with Klean Kanteen, Subaru and Klean event teams will also provide attendees with reusable bottles, mugs, apparel (while supplies last), and daily Klean bundle giveaway prizes, all of which help reduce the environmental footprint. Subaru Loves Pets Dogs and their people are welcome at select Subaru WinterFest resort locations, where they will find games, guided training sessions, photo ops, and giveaways at the Super Chewer Outpost by BARK. These basecamps for dog adventures are built at select tour stops (excludes Snowshoe Mountain, WV and Snowbird, UT) in partnership with BARK, the makers of BarkBox. In collaboration with longtime partner the National Ski Patrol® (NSP), Subaru will continue to put a spotlight on outdoor safety by celebrating the mountain communities' canine heroes. During WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund, created together with NSP to send avalanche rescue K-9 teams of dogs and their handlers to the biannual Wasatch Backcountry Rescue's International Dog School. To date, Subaru of America has donated more than $35,000 to the avalanche dog scholarship fund. Avalanche rescue dogs are an amazing resource for ski patrols as one dog can search a far larger area in much less time than even a dozen trained humans.

NJ Service Delivers Household Products—Without Plastic

If you carry your own shopping bags and refill your water bottles, Loop might be your next step in the movement to cut back consumer waste. The loopstore.com service, launched by the Trenton-based recycling company TerraCycle, delivers Cascade detergent, Hidden Valley dressing, Häagen-Dazs ice cream and other branded products to customers in reusable glass and steel containers. Once they’re empty, Loop retrieves the containers in a special tote. Customers pay a refundable deposit on the products; shipping (including return shipping) runs from $10–$20 per order. Most orders are delivered within 48 hours. “We want to make reusability attractive and simple,” says Anthony Rossi, vice president of global business development for Loop. TerraCycle founder/CEO Tom Szaky is founder and chief executive of Loop. Loop launched its pilot program in May, serving 5,000 households in New Jersey, New York, Pennsylvania, Maryland and Washington, D.C.
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HOW TO SELECT A DIVORCE ATTORNEY IN NEW JERSEY
[RELATED: The Push to Nurture New Businesses in Trenton] TerraCycle announced Loop at the World Economic Forum in Davos in January, partnering with Kroger and Walgreens for the mid-Atlantic region, with deliveries through UPS. More than 100 brands have committed, though not all are part of the service yet. Selling through Loop means rethinking packaging and labeling. Loop’s plastic-free vision is on trend. Numerous towns around New Jersey have banned plastic bags, though a statewide ban has stalled in the Senate. Jeff Tittel, director of the New Jersey chapter of the Sierra Club, says changing attitudes about recycling is crucial to the fight against climate change. He applauds companies like TerraCycle for leading the way. Says Rossi: “We are a mission-based company, and our mission is to eliminate waste.”

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Easton has recycled half a million cigarette butts. And that’s just the beginning.

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What’s the most commonly found piece of litter on the side of Pennsylvania highways?

It’s not soda cans. It’s not scrap paper.

It’s cigarette butts, according to the Pennsylvania Litter Research Study. The study was compiled earlier this year.

The City of Easton is trying to do its part to reverse this trend. The Easton Ambassadors have collected more than half a million cigarette butts from recycling receptacles placed around the city starting in 2015.

“We’re just making it really convenient for smokers to throw out their cigarette butts. I don’t think they want to litter. It’s just that they have no place to put them,” said Sandra Zajacek, the operations manager for the Easton Ambassadors. The red-coated ambassador crews pick up litter, maintain planters, give directions to out-of-towners and do what they can to make the city hospitable.

The cigarette butt collection program started modestly with four receptacles. Now there are more than 20 across the Downtown.

Zajacek is thrilled to report the city received a grant for hundreds more cigarette recycling receptacles courtesy of Keep Pennsylvania Beautiful.

Her organization will slowly deploy the pole-mounted containers in the city’s Downtown and West Ward neighborhoods. Zajacek wants to collect as many butts as she can but doesn’t want to overwhelm her staff by having to empty hundreds of new boxes at the same time.

The new containers will replace stand-alone street-level containers put out in 2008. Those containers sometimes blow over. Sometimes people stuff trash into them. That’s not as big a problem with the small pole-mounted containers.

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The trash study found 96 million butts along Pennsylvania roads in 2019.

And butts are the most commonly-found litter in the ocean, according to the National Oceanic and Atmospheric Administration.

“All these cigarette butts go into the street when people flick them. Then it rains and all they go out into the Delaware and the Lehigh and the Bushill Creek,” Zajacek said. “That’s just really bad for the environment.”

The butts collected by the Easton Ambassdors go to TerraCycle, which converts them into shipping pallets and park benches.

Zajacek has long been an advocate for the environment. She admits she smoked as a teen but she mitigated the damage to herself by zealously advocating for the proper disposal of butts. She made a friend pull over her car after the friend carelessly flicked a butt out the window. When the friend picked up a littered butt, the trip resumed.

Zajacek said it’s rewarding “to have a real program and do something I already have a passion about.”

2019 in review: From Rihanna’s lingerie line to Aldo’s smart shoeboxes, fashion, beauty and retail became more inclusive and sustainable

image.png Going green got real. At Aldo Shoes, 2019 was the culmination of a five-year sustainability initiative, a journey that included a 46-per-cent decrease in CO2 emissions and phasing out single-use shopping bags in favour of smart shoeboxes. “Climate emergency” is the Oxford English Dictionary Word of the Year, and in the world of fashion and beauty, a growing awareness of the industry’s impact on the planet kickstarted a push to make style more sustainable. Many brands, big and small, are taking action to become more environmentally friendly and ethical, thanks to customer demand. One standout step forward in 2019 was a shift in how consumers look at the resale market, which reportedly grew 21 times faster than traditional retail, according to retail analytics firm Global Data. Calgary-based online luxury reseller the Upside is expecting to do $2.4-million in sales this year, while Quebec retailer Simons introduced vintage clothing to its offerings. When it comes to the production of new apparel and cosmetics, brands continued to develop innovative sources of raw materials and packaging with minimal environmental impact. Frank and Oak introduced a sustainable outerwear collection made from recycled plastic, while beauty brands such as Clarins and Burt’s Bees made it their mission to ensure that their packaging was properly recycled, through new initiatives such as a partnership with TerraCycle, a company that comes up with green solutions for hard-to-recycle products. At Aldo Shoes, 2019 was the culmination of a five-year sustainability initiative, a journey that included a 46-per-cent decrease in CO2 emissions and phasing out single-use shopping bags in favour of smart shoeboxes. CEO David Bensadoun, whose father founded the Montreal-based company in 1972, describes the past year as a positive step forward, but promises there’s more work to do. “It showed us what we can do and where we’re headed,” he says. “The goal is to continue to innovate, to improve, to challenge our way of working as an organization and others in the industry to be better, to be at the forefront of actual change.” Shopping went gourmet A big shift in shopping habits saw the grocery store become the retail destination of the year and that’s because the modern-day supermarket is anything but banal. The elevated grocery shopping experience kicked off in January, when McEwan’s Yonge Bloor opened its 17,000-square-foot subterranean spot in downtown Toronto. The thoughtfully stocked aisles of ingredients and pantry staples are surrounded by prepared food options including a Fabbrica Pizza counter, a sushi bar and a carving station. In November – and one block west – that was followed up by the highly anticipated opening of Canada’s first Eataly outpost, a three-storey temple to Italian cuisine. That month also saw the Time Out Montreal Market opening the doors to its 40,000-square-foot emporium in the Centre Eaton de Montreal on St. Catherine Street. It features food from 16 of the city’s top chefs including James Beard Award winner Normand Laprise of Toqué, a beverage program to complement the dining options, culinary lessons and a retail space. According to TV food and lifestyle expert and writer Pay Chen, a key factor in the rise of the curated grocery store may be too much choice at the local supermarket. “I think people like to feel like someone has done the work of sifting through the options and choosing the best or most relevant or interesting items,” she says. Chen points out that these curated stores typically come with a staff that’s knowledgeable and approachable, comparing their role to that of a sommelier. “The expertise available makes the experience more enjoyable.” At malls and in shopping districts across Canada this year, we’ve seen e-commerce leaders like Endy launching and expanding their storefront presence. It wasn’t so long ago that e-commerce threatened to wipe out traditional retail, with casualties that included some legacy brands such as Sears. Despite some high-profile bankruptcies in 2019, including Forever 21 and Barneys New York, this year, it became increasingly apparent that the in-person shopping experience isn’t likely to vanish any time soon. In fact, it’s become a key strategy for digital natives, the term used to describe companies that were born online. A report by the International Council of Shopping Centers revealed that opening a physical retail space results in a 37 per cent average increase in web traffic. This positive relationship between bricks and clicks is dubbed the “halo effect” and it illustrates the fact that we aren’t strictly online shoppers or in-store shoppers, but a hybrid of both, with the path to purchase becoming increasingly nuanced. Story continues below advertisement Aly Damji, the executive vice-president of investments and asset management at real-estate investment and development firm Hullmark, says it’s a phenomenon he’s witnessed at their properties firsthand. He points to Toronto meal-prep and food delivery service Fresh City Farms as an example of the “omnichannel” approach. “They were online and had a loyal following of their food delivery meal prep kits. Now, they have kits available in store, but then also built a traditional grocery business.” At malls and in shopping districts across Canada this year, we’ve seen e-commerce leaders including Endy, Knix and Bon Look launching and expanding their storefront presence. Brand Canada capitalized on its cachet Canadian cottage staple Roots opened up its first experiential store on Chicago’s Magnificent Mile. With the NBA trophy awarded north of the border for the first time ever, all eyes are on Canada. And it’s no longer just for our maple syrup, as high-profile figures including the Duchess of Sussex and Hailey Bieber continue to sport Canadian fashion labels such as Nonie, Aritzia, Sentaler and Ecksand on the world stage. “The perception of Canadian brands on the international scene has changed a lot,” says Natasha Koifman, president and founder of NKPR, a public relations firm with offices in Toronto and New York. “The overall increased global spotlight on our country, as well as our strong identity and values of integrity and inclusiveness have contributed to the increased interest in brands that are created in Canada.” According to a survey by Price Waterhouse Cooper this year, 96 per cent of international respondents had a positive view of Canada, with 88 per cent of millennial respondents saying they have a strong interest in Canada. Riding the wave are a handful of Canadian retailers that continued to expand globally this year. Canadian cottage staple Roots opened up its first experiential store on Chicago’s Magnificent Mile. Parka brand Moose Knuckles and CAFA 2018 women’s-wear designer of the year Marie Saint Pierre both opened stores in Manhattan. And jewellery brand Mejuri followed up its New York store with one in Los Angeles. Of course, no one champions Canada quite like Drake, who marked a major milestone this year when he expanded his empire all the way to Japan with the opening of an impressive OVO flagship store in Tokyo. Consumers recognized their power to affect change With industry watchdogs such as Instagram’s Diet Prada and Estée Laundry drawing attention to the fashion and beauty industry’s many instances of cultural appropriation, racism, gender discrimination, workplace bullying and egregious environmental waste, these stories became mainstream news with bottom-line consequences. Following popular backlash, Dior pulled the videos from its Sauvage fragrance campaign, which featured Native American imagery; Elle Germany formally apologized for its “Black is Back” story about models of colour; and Gucci’s Alessandro Michele wrote an apology letter for a turtleneck design resembling black face. Loewe removed an outfit from its shelves that resembled a concentration camp uniform, while Kim Kardashian renamed her “Kimono” shapewear line “Skims.” Sage Paul, a fashion designer and the founder of Indigenous Fashion Week Toronto, cites the recent cancellation of the Victoria’s Secret fashion show as an example of consumer action leading to industry evolution. “Speaking up and consciously choosing what we consume does have an impact,” she says, adding that social media has opened up the conversation to be more inclusive. “While I think call-out culture has its problems, I do think it’s important to think critically and be accountable for how our choices impact those around us or perpetuate social issues, like racism. With tact, we can influence positive change by drawing attention to those issues and not contributing to them.” Take the Savage x Fenty Lingerie by Rihanna collection. At the pop star’s fashion show in September, she was applauded for featuring models of all shapes, cultures, orientations, genders and abilities, and the line has become an industry standard for how to build an inclusive brand.