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ELIMINATING THE IDEA OF WASTE®

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TerraCycle and Venus Will Recycle Any Beauty Product For A Limited Time

  Picture where your first razor ended up. Chances are, you envision it strewn among garbage in a faraway landfill, somehow staying fully intact for the unforeseeable future. Your future razors (and other hard-to-recycle cosmetics) deserve a different – and better – fate.   In September 2019, Venus partnered with TerraCycle to create the first razor recycling program in Canada allowing shoppers to recycle their razor packaging from all brands free of charge. Now, and for a limited time, Venus and TerraCycle are extending their recycling program to include all forms of cosmetic waste in addition to razors.   “We are proud to partner with forward-thinking brands, like Venus, to offer consumers a way to divert waste from landfills,” says Tom Szaky, Founder and CEO of TerraCycle in a press release. “#RecycleWithVenus offers Canadians simple steps to live a more sustainable life through small everyday actions.”   The recycling process set out by TerraCycle and Venus is straightforward. First, collect your empty cosmetics and packaging. Then, download and print off a prepaid shipping label from www.venusrecycling.ca to attach to any reusable box. Finally, fill the box with said cosmetics and drop it off at the nearest UPS. In celebration of launching the program, Venus will donate $25,000 to World Wildlife Canada in support of its initiatives to restore Canadian shorelines and waterways. In addition to this, for every pound of beauty packaging and waste recycled through the program, Venus will donate $1 to World Wildlife Canada: a noble cause to declutter your stash.   Over the last two years, Venus has cut the amount of plastic used to package their razors in half. Seventy percent of their overall packaging is currently recyclable, and the brand is currently looking into ways to make that 100 percent. Notably, the razors are produced in plants that send zero waste to landfill, and according to the brand, they are one of the first brand’s in the industry to do so.   Now that you’ve responsibly recycled your old beauty products (well done!), you can also brush up on refillable cosmetics and an Indigenous-owned zero-waste beauty brand.      

Rubbermaid containers to be recyclable

TRENTON, New Jersey – Rubbermaid has partnered with TerraCycle, to make all brands of used food storage containers recyclable in the US and Canada. Through this new partnership, Rubbermaid wants to ensure all glass and plastic food storage containers will have a sustainable end to their lifecycle.   “Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability. Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations. As an exclusive partner in our category, we are excited to be leading the way,” said Ryan Hall, marketing director, food storage at Newell Brands.   Through the Rubbermaid Food Storage Recycling Program, consumers can now send in all brands of well-used glass and plastic food storage containers to be recycled for free. Users sign up on the TerraCycle program page and mail in well-used food storage containers using a prepaid shipping label. Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.   “Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable,” said Tom Szaky, TerraCycle founder and CEO.   “By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything.”   The Rubbermaid Food Storage Recycling Program is open to any interested individual, school, office, or community organization.

How To Dispose Of Masks And Gloves Responsibly

They are becoming the new norm and they are trashing the planet, here’s a look at How To Dispose Of Masks And Gloves Responsibly!   The nature of human beings never ceases to amaze me. Unless you live under a rock you know the detrimental effects plastic is having on our planet.  We’ve all seen the images.   And yet we continue to harm the natural world by littering and having a complete disregard of nature and the people who clean up after us! It’s so infuriating. We can do better! And we must do better. According to a new report from ACS Publications’ Environmental Science & Technology journal, humans are globally using and disposing of an estimated 129 billion face masks and 65 billion plastic gloves every single month that we deal with COVID-19.   In a recent interview with the BBC Doug Cress, Vice President of Conservation for ocean protection organization Ocean Conservancy said:   “It’s important to understand we had a tremendously grave crisis before the pandemic even started in terms of plastic waste in the ocean. And now you can take the global pandemic. At the current rate, we’re putting a 129 billion — I’m saying billion — face masks into the environment every single month. [And] 65 billion plastic gloves into the environment every single month. A significant portion of those would be disposed of improperly and wind up in the ocean.”   “The glove or the mask that you take off and you casually disregard because you think it was safe for that day could easily be the glove or the mask that kills a whale,” Cress added.   The news is constantly filled with new reports of whales and dolphins washing ashore and dying, with necropsy results showing that consumption of plastic waste was the cause of death.   “Understand that the simple human act of indifference or of safety may have a tremendously deleterious effect on the other end,” Cress added. Gary Stokes, the co-founder of OceansAsia flagged this issue back in February when he posted photos of masks on the beach in Hong Kong stating in an interview:   “The way I see these masks in the environment is just another addition to the ever-growing marine debris crisis our oceans are facing. No better, no worse, just shouldn’t be there in the first place. I’m waiting to hear of the first necropsy that finds masks inside a dead marine animal. It’s not a question of if, but when.”   Hong Kong is not the only country seeing this harmful trend.   The Guardian reported that one French politician, Éric Pauget, who represents the Côte d’Azur, is taking some action against this waste. Pauget sent a letter to President Emmanuel Macron, urging him to understand the severity of the waste crisis that COVID-19 has brought on. There’s a worrisome health component:   “The presence of a potentially contaminating virus on the surface of these masks thrown on the ground, represents a serious health threat for public cleaners and children who could accidentally touch them.”   It’s happening here in Canada as well. Many bloggers have been documenting this disturbing trend. The obvious issues with this “COVID waste” is litter, but it’s important to note that these lightweight, ubiquitous, single-use items are made from…you guessed it.. plastic… they are synthetic, non-biodegradable materials, that take hundreds of years to break down in the environment.   I understand the need for certain types of PPE like the N95 masks in medical settings, I am not disputing that some people do need to have access to these types of items. The WHO says this about disposing of masks properly:   “Dispose of them appropriately and perform hand hygiene immediately afterwards. If medical masks are worn, appropriate use and disposal is essential to ensure they are effective and to avoid any increase in risk of transmission associated with the incorrect use and disposal of masks.”   The WHO also recommends that people who are not in health care wear a reusable cloth mask and not an N95. Cloth masks can be worn over and over again reducing the rate of single-use disposable ones. Canada’s chief public health officer, Dr. Theresa Tam, voiced her approval of the growing number of Canadians wearing face masks but urged people to dispose of them properly in her June 14th statement. Tam also raised concerns over litter from face masks and disposable gloves.   “Single-use masks should be replaced as soon as they get damp, soiled or crumpled and disposed of properly in a lined garbage bin,” she said.   “Do not leave discarded masks in shopping carts or on the ground where other people may come into contact with them.” Leaving masks lying around both contribute to litter and the risk of infection for other people, Tam added.   Aside from the obvious issues with how these masks affect marine life, many of them get washed down storm drains, potentially ending up in local bodies of water (oceans, rivers, lakes, etc.) without being filtered first.   THE RIGHT WAY TO DISPOSE OF MASKS    Should people recycle masks and gloves?   There are two main reasons you should not recycle masks and gloves. First, since the single-use gloves are made of a thin film, they can get caught in the recycling machinery and slow everything down. The same goes for the elastic on the masks as well—they could get tangled up with other waste products. More isn’t always better when you’re putting the wrong thing into the recycling bin.   Most cities in Canada are asking people to dispose of these items like they would household hazardous waste because of the importance of safety for the sanitation workers—they have to touch the items during the separation process for recycling. Keeping masks and gloves out of the recycling bin keeps them safe, too.   But can single-use masks and gloves be recycled? It’s a challenge, particularly as virgin plastic is so cheaply available. “PPE [personal protective equipment] is made from a complex mix of materials that require specific machinery and techniques to recycle,” comments Stephen Clarke, head of communications at TerraCycle Europe, which has launched a new scheme to tackle the problem. “It costs more to collect, separate and recycle the PPE than the value of the resulting recycled material. If the economics don’t work, [authorities] don’t have the incentive to collect and recycle PPE.”   Since it’s mandatory to wear a mask indoors in Ontario now, a sustainable, reusable mask is by far the best option.   Reusable cloth masks — which should be washed at 60C to kill any virus particles — are just as effective when it comes to stopping the spread of Covid-19 in non-medical settings. “[For] the person on the street, the cloth masks are perfectly adequate,” says Dr Jane Greatorex, a virologist at the University of Cambridge. “We’re encouraging people to wear masks to protect others around you because you don’t know whether you’re asymptomatic; [cloth] masks stop the larger droplets from leaving you.”   Scientists are also looking at more eco-friendly alternatives to the medical masks currently on the market, with researchers at the University of British Columbia currently developing a biodegradable mask made of wood fibres. “[The masks] will be fully biodegradable, made out of just wood,” says researcher Daniela Vargas Figueroa. “We’ll be utilizing wood fibres that are fully available here in British Columbia, where we have a very sustainable forest industry.”   The World Health Organization (WHO) says you should dispose of a mask as soon as it is damp. To remove the mask: clean your hands first; remove it from behind with the ear or head strap (do not touch the front of the mask); pull the mask away from your face; discard immediately in a closed bin; wash hands with alcohol-based hand rub or soap and water.   And if you are unwell with coronavirus symptoms you should store your waste safely for 72 hours before putting it in communal or external bins.   The Worldwide Wildlife Fund (WWF) has also reported concerns about incorrect disposal, saying: “If even only 1 percent of the masks were disposed of incorrectly…this would result in 10 million masks per month dispersed in the environment. Considering that the weight of each mask is about 4 grams this would entail the dispersion of over 40 thousand kilograms of plastic in nature.”   Environmental experts say even if we put them in bins they could still end up finding their way to rivers, oceans, into the environment – or end up filling up more landfill sites – so we should just avoid single-use plastic masks where possible. You can get hold of reusable masks quite easily, we don’t want single-use plastic to become the new norm again.   The CDC has a compressive guide on how to wash your mask here.   Bottom line. Wear a mask. Make sure it’s reusable and let’s not let this boom in single-use masks become the next enemy of the environment!

Rubbermaid expands recycling options

Rubbermaid – a division of Newell Brands – has announced a partnership with international recycling leader, TerraCycle.   Through the Rubbermaid Food Storage Recycling Program, any interested individual, office, school, or community organisation in North America can now send in all brands of well-used glass and plastic food containers to be recycled for free.   Users can sign up on TerraCycle for the US or Canada and mail the products using a prepaid shipping label. Once collected, they are cleaned and melted into hard plastic or glass that can be remoulded to make new recycled items.   “Partnering with TerraCycle allows us to create an even more sustainable product lifecycle while giving people an easy way to recycle their containers,” said Ryan Hall, Marketing Director, Food Storage at Newell Brands.   TerraCycle CEO Tom Szaky added: “Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable.”   Trenton (NJ), USA

Rubbermaid partnership with TerraCycle to improve sustainability of packaging

Rubbermaid has announced a partnership with international recycling specialist TerraCycle to make food storage containers recyclable in the US and Canada.   Through the new partnership, Rubbermaid says they will help ensure their glass and plastic food storage containers will have a sustainable end to their lifecycle.   The TerraCycle program is a step toward Rubbermaid's existing sustainability efforts and will make Rubbermaid products an even stronger choice for environmentally conscious consumers or for anyone looking to lead a more sustainable life.   "Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability," said Ryan Hall, Marketing Director, Food Storage at Newell Brands. "Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations. As an exclusive partner in our category, we are excited to be leading the way."   Through the Rubbermaid Food Storage Recycling Program, consumers can now send in all brands of well-used glass and plastic food storage containers to be recycled for free. Participants simply sign up on the TerraCycle program pages for the United States or Canada and mail in well-used food storage containers using a prepaid shipping label. Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.   "Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable," said Tom Szaky, TerraCycle Founder and CEO. "By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything."   The Rubbermaid Food Storage Recycling Program is open to any interested individual, school, office, or community organization.

Rubbermaid launches national recycling program

Consumers can now recycle well-used food storage containers through TerraCycle July 14, 2020  by CM Staff   TRENTON, N.J. — Rubbermaid, a home organization and food storage solutions provider, announced on July 14 a partnership with international recycling company, TerraCycle, to make all brands of food storage containers recyclable in the U.S. and Canada.   “Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability,” said Ryan Hall, marketing director, food storage at Newell Brands, in a prepared statement. “Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations.”   Through the Rubbermaid Food Storage Recycling Program, consumers can send in all brands of well-used glass and plastic food storage containers to be recycled for free. Participants have to sign up on the TerraCycle program pages for the U.S. or Canada and mail in well-used food storage containers using a prepaid shipping label.   Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.   “Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable,” said Tom Szaky, TerraCycle founder and CEO, in a statement. “By accepting and recycling any food storage product, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything.”

Caudalie Opens First Canadian Flagship Boutique Spa in Toronto

Cult French clean skincare brand Caudalie has officially the opened the doors to its first Canadian flagship Boutique Spa in Toronto. Called the Caudalie Hazelton House, the new 1,100 square foot boutique (located in Yorkville) includes a retail space as well as a spa that will offer a full range of Vinothérapie treatments. Given that the province is still currently in phase two of reopening, facial treatments are currently unavailable (these will be available for booking when Toronto enters phase three), however body treatments can be booked immediately.  There are social distancing measurements in place, including allowing clients to use the skin scanner tool whilst guided by a therapist to analyze their skin needs and be given a personalized regimen, as well as the wearing of masks by staff and clients during treatments. Design elements in the boutique have been inspired by vineyards in the brand’s home of Bordeaux, including a grapevine chandelier, white oak wine barrel merchandising fixtures and marble inspired by the tiles from the brand’s first spa. Plus, the brand has partnered with TerraCycle to recycle empty Caudalie products from consumers and keep waste to a minimum. Speaking of the boutique’s opening, Caudalie’s co-founder Mathilde Thomas said, “Opening a flagship location in Toronto is an important milestone for Caudalie, one that we’ve been looking forward to for a while. The history, culture and energy of Toronto excited us to connect with this beautiful city, share our brand story and immerse Toronto into the DNA of Caudalie.” After months of working from home, there’s probably never been a better time to book yourself in for a little (or a lot of) pampering. To book your appointment, visit caudalie.ca or call 427 215 1267.  

Caudalie Opens First Canadian Flagship Boutique Spa in Toronto

Cult French clean skincare brand Caudalie has officially the opened the doors to its first Canadian flagship Boutique Spa in Toronto. Called the Caudalie Hazelton House, the new 1,100 square foot boutique (located in Yorkville) includes a retail space as well as a spa that will offer a full range of Vinothérapie treatments. Given that the province is still currently in phase two of reopening, facial treatments are currently unavailable (these will be available for booking when Toronto enters phase three), however body treatments can be booked immediately.  There are social distancing measurements in place, including allowing clients to use the skin scanner tool whilst guided by a therapist to analyze their skin needs and be given a personalized regimen, as well as the wearing of masks by staff and clients during treatments. Design elements in the boutique have been inspired by vineyards in the brand’s home of Bordeaux, including a grapevine chandelier, white oak wine barrel merchandising fixtures and marble inspired by the tiles from the brand’s first spa. Plus, the brand has partnered with TerraCycle to recycle empty Caudalie products from consumers and keep waste to a minimum. Speaking of the boutique’s opening, Caudalie’s co-founder Mathilde Thomas said, “Opening a flagship location in Toronto is an important milestone for Caudalie, one that we’ve been looking forward to for a while. The history, culture and energy of Toronto excited us to connect with this beautiful city, share our brand story and immerse Toronto into the DNA of Caudalie.” After months of working from home, there’s probably never been a better time to book yourself in for a little (or a lot of) pampering. To book your appointment, visit caudalie.ca or call 427 215 1267.

Caudalie Opens First Canadian Flagship Boutique Spa in Toronto

Cult French clean skincare brand Caudalie has officially the opened the doors to its first Canadian flagship Boutique Spa in Toronto. Called the Caudalie Hazelton House, the new 1,100 square foot boutique (located in Yorkville) includes a retail space as well as a spa that will offer a full range of Vinothérapie treatments. Given that the province is still currently in phase two of reopening, facial treatments are currently unavailable (these will be available for booking when Toronto enters phase three), however body treatments can be booked immediately.  There are social distancing measurements in place, including allowing clients to use the skin scanner tool whilst guided by a therapist to analyze their skin needs and be given a personalized regimen, as well as the wearing of masks by staff and clients during treatments. Design elements in the boutique have been inspired by vineyards in the brand’s home of Bordeaux, including a grapevine chandelier, white oak wine barrel merchandising fixtures and marble inspired by the tiles from the brand’s first spa. Plus, the brand has partnered with TerraCycle to recycle empty Caudalie products from consumers and keep waste to a minimum. Speaking of the boutique’s opening, Caudalie’s co-founder Mathilde Thomas said, “Opening a flagship location in Toronto is an important milestone for Caudalie, one that we’ve been looking forward to for a while. The history, culture and energy of Toronto excited us to connect with this beautiful city, share our brand story and immerse Toronto into the DNA of Caudalie.” After months of working from home, there’s probably never been a better time to book yourself in for a little (or a lot of) pampering. To book your appointment, visit caudalie.ca or call 427 215 1267.  

Discussion with Mathilde Thomas, confounder of Caudalie

How did the French brand Caudalie establish itself as a powerful eco-responsible leader in the beauty industry? Its founder Mathilde Thomas enlightens us.   It's been a long time since the Caudalie adventure began for Mathilde and Bertrand Thomas. The discovery of the power of polyphenols housed in grape seeds, in 1993, launched the brand, which soon became anchored in the beauty routine of women around the world. A true pioneer in the beginnings of clean beauty, Caudalie continued to evolve, with Mathilde's actions, to be even greener and more eco-responsible without compromising on its effectiveness.  

An ever greener process

  "The list of elements that we want to eliminate from our formulas grows as studies show that some are endocrine disruptors," explains Mathilde Thomas. Since 2017, all of the brand's new skincare products are therefore free of silicones and PEG (polyethylene glycol) - agents frequently used for the silky texture and the surfactant properties they bring to products -, and its complete portfolio is revisited to remove gradually some agents. A major challenge - "Each step is complicated!" -, which it is possible to note thanks to the launch on the market of innovative ingredients, such as derivatives of coconut and sugar, which allow fluid and stable natural concoctions. Mathilde Thomas' other bet? "I want Caudalie to be zero waste - that is to say that all of our packaging is recycled, recyclable or refillable - by 2022." The glass used for the bottles will therefore be transparent, and metallic or laminated impressions on the plastic tubes will be eliminated. For parts that are more difficult to recycle, such as serum pumps, made from several materials, the brand teams up with the recycling company TerraCycle .   This increased awareness, the founder had in Hong Kong, where she lived to conquer the Asian market. “When you live in Asia, the pollution problem becomes extremely concrete. We visited paradisiacal beaches overgrown with waste, and when we surfed, each wave was strewn with plastic residue, ”laments Mathilde. As soon as he returned to France in 2018, tight measures were taken to reduce Caudalie's environmental impact. "Since I go to the lab every week, it makes the process easier!"  

The impact of COVID-19

I was supposed to meet Mathilde Thomas in person, at the end of April, during her planned visit to the Queen City for the inauguration of Caudalie's new head office in Canada, which will house both her offices and her boutique-spa. Crisis Covid-19obliges, its opening was delayed. The brand's boutiques and spas around the world have also temporarily shut down. “The business is badly affected. We have unemployed staff, on temporary layoff… it's a crisis that we have never experienced, ”confides Mathilde, saddened, during our interview with Zoom. When I ask her about the consequences of this event on our consumption habits in the future, the business woman tells me that the hope lies in the next generation. “Young people are very sensitive to the environmental cause and they will only go to work for companies they believe in. They see the product as a whole. This is what will change customs! ” she said, enthusiastic. Anyway,   Théo Dupuis-CarbonneauDiscussion with Mathilde Thomas, confounder of Caudalie © Supplied by ELLE Québec   "In the evening, I mix my Make-up Remover Oil ($ 34) and my Vine Flower Cleansing Foam ($ 34) to remove all traces of makeup!"   Buy © Supplied by ELLE Québec   Buy © Supplied by ELLE Québec   “The whipped texture of the new Lift & Firmness Body Balm ($ 53) penetrates like a charm. And its delicate smell of orange blossom is divine!”   Buy © Supplied by ELLE Québec   "After having melted a little mineral tinted cream ($ 32) with my Premier Cru cream ($ 169), I complete my makeup with a touch of red and a bit of Ilia Limitless Lash Mascara ($ 36)."