Summer will be here before you know it, and while I would not exactly consider myself a warm-weather person, there is one reason I love the season: frozen cocktails!   While popping some ice cubes into your favorite spirit is always refreshing on a hot summer day, there’s something special about mixing it all together in a slushie-like drink that always signals (to me, anyway) that summer is officially underway. And this year, you’ll have two new choices you can buy right at the grocery store from Martini & Rossi: Frosé and Frosecco — aka frozen rose wine and frozen prosecco! The Frosé and Frosecco pouches are ready-to-drink, so there’s no blender needed. Just freeze, then sip straight from the recyclable pouch or pour them in your favorite cocktail glass. According to Martini & Rossi, the Frosecco pouch is the first-ever packaged frozen prosecco.   The new cocktails have an alcohol by volume (ABV) of 6.5% and are made with Italian wine and all-natural fruit flavors. The come without artificial sweeteners, high fructose corn syrup or artificial coloring. They are available nationwide for $3.99 a pouch.   Don’t forget to recycle the pouch! The company has teamed up with TerraCycle to make responsible disposal of their containers an easy task.   If rosé and prosecco aren’t your favorites, the brand Daily’s makes more than a dozen frozen cocktail flavors, including margarita, mai tai, strawberry daiquiri and more. They also make a frosé if you change your mind and want to try theirs too.   Just like the Martini & Rossi pouches, you simply keep these in the freezer and drink right from the pouch. They all have around 5% ABV.   You can also try making your own at home, as all you’ll need is your favorite spirit, some ice, a blender and whatever other ingredients you use for your favorite cocktail.   If wine is your go-to drink, try mixing your favorite with frozen fruit for a wine slushie. Or, if vodka is your thing instead, check out this watermelon vodka prosecco slushie or this blue vodka lemonade slushie.   Will you be adding some frozen adult slushies to your list of summer treats?

Sip, sip, hooray! MARTINI & ROSSI^®, the leading Italian sparkling wine and vermouth brand in the world, has partnered withinternational recycling company TerraCycle^® to make the pouches from MARTINI & ROSSI Frosé nationally recyclable through the MARTINI & ROSSI Frosé Pouch Recycling Program.   Made with real rose wine, natural fruit flavors and a touch of sugar cane, MARTINI & ROSSI Frosé is the first premium frozen rosé wine cocktail that is ready-to-drink and perfect for a variety of seasonal social gatherings. As an added incentive, for every shipment of Frosé packaging waste sent to TerraCycle, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.   “As a family-owned business for more than 157 years, doing the right thing for our people, our partners, and our communities goes back to our roots,” said Jaime Keller, Director, Innovation Brands. “Through the Frosé Pouch Recycling Program with TerraCycle, MARTINI & ROSSI Frosé aims to cool off the summer while reducing the amount of waste that is landfilled or incinerated to be reused in alternative ways.”   As part of the MARTINI & ROSSI Frosé Pouch Recycling Program, consumers are invited to send in the empty packaging from the frozen rosé cocktail to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/martini-rossi-frose and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   “By creating the Frosé Pouch Recycling Program, MARTINI & ROSSI is giving their customers the unique opportunity to responsibly recycle their packaging and divert waste from landfills,” said TerraCycle CEO and Founder, Tom Szaky. “Frosé connoisseurs participating in this program, can have fun and enjoy the moment, but not that the expense of the planet.”