As you all know, I’m on a rampage to expand the way we measure out business success to be more than just about profits.  We need to move from a blazing lack of integrity and ethics to a socially responsible mindset.  Frito Lay is already ahead of that game. For over 70 years, Frito Lay has been taking steps to reduce impact on the earth. Here are some of their moves: Imagine a future where chip bags won’t end up in landfills, where used packaging will be given a second lifecycle as an everyday product, like a clipboard, tote bag, or trash can. That’s what Frito Lay’s partnership with Terracycle delivers, thanks to Terracycle’s innovative upcycling.  But that’s not all Frito Lay does.