Leverage Negative Cost Marketing. Why pay to be advertised when you can get paid to be the content. In today’s day and age media outlets are looking for massive quantities of content and, in some cases, are willing to pay for it. We’ve leveraged this by blogging for dozens of major blogs from the New York Times to Huffington Post, writing three books (with a third one coming out this October called the Future of Packaging) and even having our own TV show (four seasons that aired around the world).”