Tom Szaky Founder and CEO, TerraCycle “I got some great advice from one of the people who helped get TerraCycle off the ground. He said, ‘Make a friend, make a sale.’ People want to work with people they like. You can do presentations and talk until you lose your voice, but if people don’t feel a connection with you and they don’t trust you, they won’t buy from you and they won’t stay with you. This advice (and persistence) helped me land our first sales and has stayed with me to this day.”