Schwarzkopf® hair care company, a brand of Henkel, has partnered with recycling leader TerraCycle® of Trenton, N.J., to make its retail hair care, color and styling products recyclable nationwide. Consumers are invited to collect and mail-in the empty product packaging from participating Schwarzkopf hair care products, including the brands göt2b styling & color, Color Ultime, Keratin Color and the newly launched Simply Color. “Hair care products are a staple in the daily routines of countless consumers,” said TerraCycle CEO and Founder Tom Szaky. “The launch of the Schwarzkopf Recycling Programs represents an exciting opportunity to divert a large category of waste from landfills. We look forward to partnering with this forward-thinking company for many years to come and continue to offer sustainable solutions to traditionally hard to recycle packaging.” Martina Spinatsch, vice president, R&D, Beauty Care, Henkel North America , added, “The expansion of Henkel’s partnership with TerraCycle is an important part of Henkel’s commitment to a circular economy for plastic and sustainable packaging, and our target of ensuring 100 percent of our Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025.” Elements of the Schwarzkopf/ TerraCycle partnership include the following programs: Schwarzkopf Aerosols Recycling Program; Schwarzkopf Hair Coloration Recycling Program; and Schwarzkopf Recycling Program. “We’re proud that 100% of Schwarzkopf retail product packaging will now be recyclable,” said Manuela Emmrich, marketing director, Hair US, Henkel Beauty Care. “Through the TerraCycle/ Schwarzkopf program, there is now a solution for hair product packaging that has historically been difficult to recycle, due to a myriad of curbside recycling program requirements,” she added. The Schwarzkopf Recycling Programs are open to any interested individual, school, office or community organization. For every shipment of waste sent to TerraCycle through any of the Schwarzkopf Recycling Programs, collectors earn points that can be used for charity gifts or converted to cash and donated to the nonprofit, school or charitable organization of their choice. Once collected, the packaging waste will be recycled into a variety of new consumer products, such as park benches, bike racks, pet food bowls and recycling bins. For information on TerraCycle’s recycling programs, visit terracycle.com.