Tom's of Maine and Hello partnered up through the Natural Care Recycling Program to encourage consumers to recycle their personal care packaging. The free program is partnered with international recycling leader TerraCycle. Products such as mouthwash bottles and caps, toothbrushes, deodorant containers and lids, floss containers, toothpaste tubes, and soap packaging are all accepted in the recycling program. Consumers can participate in the initiative by making their empty items to the Natural Care team. They must first sign up on the TerraCycle program page. A prepaid shipping label is then offered to facilitate the process. The goal is to divert waste from landfills. Participants earn points with every shipment for charitable gifts. Consumers can opt to convert points to cash and donate to a non-profit, school, or organization of their choice.