CEO of TerraCycle, Tom Szaky, built an eco-friendly powerhouse before green was popular. In TerraCycle's own words, "It all started in 2001 as a simple organic fertilizer company. Two college students fed the leftovers from their cafeteria to an army of worms. They harvested the worm compost and liquefied it into a completely organic, ultra-effective fertilizer. Not having any money they could not buy the packaging they needed to start selling their fertilizer. Undiscouraged, they began to bottle their liquid fertilizer in used soda bottles they collected from people’s recycling bins, unwittingly creating the world’s first product made from and packaged entirely in waste!