Upcycling is the process of converting waste materials or products that cannot be recycled into new materials or products of better quality or a higher environmental value. This is a fairly new term in our increasingly eco-conscious world. Upcycling embraces uniqueness and creativity because upcycled products are truly one of a kind. One of the pioneers of upcycling is TerraCycle. They are taking wasteful materials such as drink pouches, chip bags, and tooth brushes and making them into a variety of neat consumer products. TerraCycle’s products are available through a number of retailers including Wal-Mart and Target as well as online.