Consumers are demanding more transparency in sustainability efforts; stakeholders and investors are doing the same. As corporate citizens we need to give it to them. Giving customers what they want is key to any business, and to keep investors and stakeholders on board, transparency is crucial to keeping them informed and happy. Packaging is at the front line of the sustainability battle, since it is one of the most tangible aspects eco-responsibility and is literally in consumers’ hands all the time. Nearly any purchase requires some thought towards packaging, whether it involves food, medicine or even new shoes.