TerraCycle launches waste-to-profit Facebook game
TerraCycle Capri Mars Clif Bar Trash Tycoon Include USA Kashi
Could TerraCycle and Guerillapps have hit upon the next FarmVille?
The Trash Tycoon Facebook game that launched yesterday challenges players to find and recycle trash that can be used to make eco-friendly products that translate into game money and points. Its sponsors include TreeHugger and the CarbonFund.org, as well as TerraCycle.