Terracycle: Changing the Way the World Imagines Garbage- U.S.
Frito-Lay (Pepsico) Cari Sun (Kraft) Include USA Tom's of Maine
What are the current issues in your region is facing and why is it an issue (regarding waste)?
In this day and age, most are familiar with the effects of non-sustainable consumer behavior and aware of the growing importance of resource conservation. Still when budgets tighten, consumers turn away from eco-friendly products and towards more tradition – affordable – options. In 2008, the average American Consumer produced 4.5 pounds and only 1.1 pounds of that was recycled – and this was before the worse of global economic downturn. That same year, Clorox debuted Green Works, its sustainable line of cleaning products, and sales reach as high as 100 million dollars. Since then, sales dropped to about $60 million dollars by 2012 indicating that less consumers are willing to pay a premium for socially responsible items.