TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Target So Hits the Bullseye With Car Seat Trade-In Program

TerraCycle Target Include USA
After three kids, I have accumulated enough car seats to practically fill our attic. But while the seats may not fit my children's needs any longer, I hate to just put them out by the curb and throw them away. That's why I love that Target, in partnership with recycling company TerraCycle, is offering a car seat recycling program from April 17-30 (just in time for Earth Day!). All you have to do is bring in a car seat you are no longer using, drop it in a bin located either in the baby section or near the front of the store, and then find a Target team member to receive a coupon for 20 percent off any car seat purchase in store or at Target.com through May 31. So what happens to your used seat? It gets upcycled into new products. Awesomely, this program aims to keep 700,000 pounds of car seat materials out of landfills. The beyond-brill initiative was launched nationwide after a test in 90 stores received tons of positive feedback from customers. And why wouldn't it? Car seats are expensive, and the more kids you have, and the older they get, the more seats you will cycle through. It's great to know a seat you no longer need isn't just going into a garbage pile, and that you will be saving money on the next seat you buy. Go Target!