Koru Eco Brand opens its’ flagship store in downtown Cocoa Beach, Florida. One of the first retail stores of its kind in the area, Koru Eco Brand offers its own sustainable swimwear, apparel, accessories and home goods along with other sustainable lifestyle brands. In 2012, when the company first entered the market, it was primarily a high-end sustainable swimwear brand called Koru Swimwear. As the company grew, it expanded into eco-friendly apparel and accessories in addition to selling its swimwear. “Our mission to be a sustainable swimwear and apparel brand grew to be more of a lifestyle brand with added beauty and home products, so we decided to rename the company from Koru Swimwear to Koru Eco Brand…it made more sense to do that with the expansion of our products,” stated Julie Stine, Koru Swimwear and Koru Eco Brand Founder and CEO. She continued, “We really feel it’s important to incorporate education in our ads and in our store so people can understand the importance of making conscious purchases that have a lighter footprint on our earth. We depend on our earth to provide us with a healthy environment for our survival, so it’s important we take care of it.”