The logic is simple and sustainable. By reusing post-consumer waste, “trash” never makes it to a landfill, and an environmentally-invasive production cycle stops. As we are the most wasteful nation in the world, we should pay attention to this incredible usage of garbage. There are already some American companies who are paying attention. TerraCycle <http://www.terracycle.net> , a small but successful New Jersey-based company, is pushing the boundaries of reusing waste that is hard to recycle. TerraCycle began in 2001 by two Princeton freshman, who collected Dining Hall waste and used a worm compost to make natural plant food products. Now, TerraCycle is making everything from Capri-Sun drink-pouch backpacks to M&M-wrapper messenger bags.