In a world that’s so commercially focused, it’s nice to know there are a few online retailers out there who are trying to do more than sell things – they’re trying to make a positive difference in the world in day-to-day operations. Come, let’s meet some of them. Irene Falcone, Founder and CEO of Nourished Life If there’s a beacon for do-good in the “planet conscious” department then Nourished Life are right up there. In 2012, Sydney-based mum Irene Falcone founded the company for two main reasons – to sell organic and sustainable personal care products online, and secondly, she wasn’t seeing her kids enough with her then full-time position. Nourished Life’s online store, which has its showroom on the Northern Beaches of NSW, now sells thousands upon thousands of organic products, which they research with a team of environmentalists and scientists. Nourished Life has not only now grown to become a leader in the organic beauty and bodycare e-commerce space, it’s most certainly a leader when it comes to sustainable packaging and planet-friendly business operations. “The entire purpose of Nourished Life is to ensure our planet, people and furry friends are looked after. Everything from our plastic-free packaging, our commitment to low plastic and plastic free products to our recycling program partnership with Terracycle, we are dedicated to educating our customers and providing healthy and safe products. Our packages are all sent in beautiful recyclable boxes without unnecessary plastic and our customers are able to return all their nonrecyclable packaging to us to be turned into things like park benches and dog bowls! I built a conscious and responsible business to demonstrate that it is possible to be successful without compromising on the health of ourselves, our planet or our furry friends. Everything we sell is sustainably sourced; we have a positive global impact using fair trade suppliers, we support Aussie and local brands, local farmers and global communities. For our people, it’s making sure that we are healthy and putting safe natural products and support our customers’ wellbeing as well as our own staff, who are working mums who have flexible working hours.”