Each year, more than 120 billion units of plastic packaging are used by the beauty industry to protect its products, but a minority of that packaging gets recycled. Nordstrom aims to change that with the nationwide launch of BeautyCycle in October 2020. Customers can now bring in their empty beauty product packaging to be recycled at any of Nordstrom's full-line stores or Nordstrom Local service hubs in the continental United States. Through this program, Nordstrom aims to take back 100 tons of beauty packaging by 2025 to ensure it's recycled.