In particular, she cited the "upcycling" firm TerraCycle as an example of a company who used social media in order to publicise its activities and green credentials. The firm recycles rubbish collected from schools and other public institutions and turns them into items such as recycling bins, fences and insulated coolers. Companies should not "lose light of the consumer perspective...and so they get insight into what the consumer is thinking about when it comes to sustainable packaging", she added.