NEWARK, N.J. (AP) — A new show wants to redefine the meaning of trashy television. "Human Resources," which debuts Friday on the Pivot network, will focus not on hard-partying beachgoers but on a socially conscious recycling company. The "reality docu-drama" chronicles what it is like to work at the Trenton-based company TerraCycle Inc. Founded in 2001 by then-20-year-old Princeton University student Tom Szaky, TerraCycle collects hard-to-recycle items, from potato chip bags to cigarette butts, and transforms them into colorful consumer products. It donates a portion of its proceeds to charity. Szaky hopes the show will inspire a new generation to become socially conscious business entrepreneurs. "A lot of people have said the show is like a 20-something socially conscious reality version of 'The Office,'" Szaky said, referring to the long-running mockumentary-style comedy that had British and American versions. "I'm a big fan of content with a purpose; there isn't that much TV out there like this." Szaky is confident the show will have wide appeal, and he sees it as part of "trying to accomplish different ways of getting our message out." A trailer for the premiere episode features quick-cut edits of droll and jokey asides from employees who both embrace and mockingly disdain TerraCycle's workplace culture. The indefatigable, Budapest-born Szaky, now 32, is a main draw, as he offers a frenetic tour of the graffiti-walled, recyclables-filled office and evangelizes about a trash-less future and his goal to "eliminate the concept of waste." With its "superhero socks" theme days, Nerf gun fights, dogs wandering the office and yoga breaks, a green company that is both successful and socially conscious can be a lot of fun, he says. "The main point is to get more people to know about TerraCycle," Szaky said. "The second is to really inspire young people to look at becoming entrepreneurs for socially responsible reasons."