PUR Water Filtration Pitchers and Faucet Filtration Systems, from Helen of Troy Health and Home, officially launches on World Water Day (March 22, 2017) at an event featuring Dr. David Suzuki as guest of honour and keynote speaker. Dr. David Suzuki will address the individual responsibility each Canadian has to the environment, and more specifically water quality. Mr. Michael Mitchell from PUR, will discuss the next generation of water filtration systems certified to remove 99% of lead, and more specifically, MAXION^® Filter Technology – PUR’s unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. TerraCycle will officially launch and discuss its corporate and environmental responsibility partnership with PUR.