• Share the vision. Trenton, N.J.-based TerraCycle makes new products out of discarded chip bags, drink boxes, pens or anything else that can't usually be recycled. The company doesn't use guilt to push consumers into giving. Inspiration goes further. Fun is key too, says Albe Zakes, the company's global vice president of media relations. His firm invites folks who collect goods to pick a charity that TerraCycle will pay in exchange for their efforts. "We run free collection programs that pay schools and nonprofits 2 cents for every piece of nonrecyclable packaging or used consumer good they collect," Zakes said. "We donated $2 million this year, and that number will double in 2012." TerraCycle partners with such firms as Frito-Lay, Target and Whole Foods to recycle waste and sell goods made from wrappers, bags and drink pouches.