The Malt-O-Meal Co., Minneapolis, Minnesota, US, has extended its cereal lineup with the launch of Sally’s brand cereal. Sally’s, which is available in nine flavors, is the first Malt-O-Meal brand available in Canada. To further reduce its packaging waste, Malt-O-Meal has partnered with TerraCycle Canada, an international upcycling company that takes packaging materials that can’t be recycled and repurposes that material into new, high quality goods