Loop, the revolutionary new reusable packaging delivery service, is now open for business

TerraCycle Include USA Walgreens Loop Kroger

When consumers sign up for the pilot–either through a new platform called Loop or through Kroger or Walgreens (you can also add your name to the wait list if you live elsewhere)–the products will arrive at their house in a reusable shipping tote, , and then someone can schedule a pickup to send the packaging back to be sterilized and reused. In theory, it’s not much more difficult than throwing out single-use packaging. Despite the extra shipping, Terracycle, a recycling company that is one of the partners in the project, has calculated that the carbon footprint of the process will be far less than that of typical packages. Because the products involved in the pilot are large brands, the companies testing the idea are hoping to reach a larger audience than some niche refillable concepts already on the market.