Also new this year, Kraft is playing on consumer’s “green” concerns by partnering with TerraCycle to encourage customers to recycle the cheese wrappers, through a promotion called “Cheese Brigade.” Families collect wrappers, bags and containers from their Kraft Cheese purchases and send them to TerraCycle, which upcycles them into other products ranging from office supplies and totes to decorative accessories. TerraCycle and Kraft Foods pay postage and two cents per unit of packaging to a charity of the collector’s choice. Several Kraft Foods brands, including Capri Sun beverages, Nabisco and Oscar MayerLunchables are now lead sponsors of TerraCycle Brigades. Since 2008, the Capri Sun Drink Pouch Brigade has diverted over 50 million pouches and paid over $1 million to schools and non-profits.