What motivates consumers to make more sustainable choices? A desire to “save the planet?” A drive to improve the health of their community? To preserve their own or their children’s health? Ego? Probably a mix of all of these. And sometimes it’s money. At the end of 2010, TerraCycle partnered with the Walmart Foundation <http://walmartstores.com/CommunityGiving/203.aspx>  to do the Trash To Cash Collection <http://www.facebook.com/TerraCycle?v=app_10442206389>  contest. It’s simple: New Jersey public schools competed to see which could collect the most trash to upcycled/recycled by TerraCycle <http://terracycle.net> . The top 6 schools would receive a total of $125,000 in grants.