Trailblazer in Premium, Holistic Pet Food Debuts Two New Dog Food Product Lines; Extends Offerings for Cats with New Functional Food and Treats   BOULDER, Colo. (Feb. 25, 2020) – “I and love and you,” maker of premium, holistic pet food and treats, will debut two exciting new lines of dog food, Stir-Mix-a-Little and Ancient Grains, two new cat treats, Hair Meow’t Hearties and Meow & Zen Hearties, as well as two new SKUs for its signature Naked Essentials line for cats, Indoor Health and Digestive Support. Each of the new products are being introduced this March at Natural Products Expo West and feature the brand’s core ingredients of real meat and fresh ingredients, designed for pet-obsessed people to offer their fur children variety during mealtime. Attendees of the show are invited to booth #5728 to learn about the latest additions to the “I and love and you” family.   “We’re passionate about creating foods that allow pet-obsessed parents to personalize meals while also keeping mealtime simple, convenient and picky palate approved – because high-quality meals don’t have to be time-consuming,” said Beau Mainous, chief executive officer at “I and love and you.” “We launched our newest products for the pets who assume the role of the child in the household – they’re our fur children and deserve meals that are the same high standards as what we would feed our human children. Our diverse options blend the idea of providing our pets with delicious food and treats, while mixing in added benefits depending on the individual pet’s needs – whether that be helping to reduce anxiety and stress, providing a healthy coat and skin, or improving upset tummies with digestive benefits.”   All new product lines have been approved by a holistic veterinarian and include optimal whole-food nutrition, freshness and premium ingredients. Additional product details include:   Stir-Mix-a-Little – a fresh alternative to canned food. Recipes are 100 percent dehydrated meals with human grade meat, veggies and fruit. Simply add water and stir to easily make healthy wet food at home. Each meal comes in a convenient, resealable container to make ahead and store in the fridge for the week. The cups are also recyclable in many regions, as well as recyclable nationwide through TerraCycle. SRP $3.29 per 3oz. and available in three delicious flavors:   Beef and Bone Broth   Chicken and Bone Broth   Turkey and Bone Broth   Ancient Grains is an extension of the brand’s signature Naked Essentials dog food line, continuing to provide the same benefits dogs love, but now with an added bonus of good-for-you grains including sorghum, oats, millet and quinoa. With real meat as the first ingredient, plus prebiotics and probiotics, Ancient Grains are made without the use of preservatives or fillers. SRP $12.99 per 4lb. bag. Available in two great-tasting flavors:   Beef and Lamb Chicken and Turkey   Hair Meow’t Hearties are natural cat treats that felines will not only love but will also help their skin and coat through Omega 3s and Omega 6s. SRP $4.99 per 4oz.   Meow and Zen Hearties are made with botanicals including chamomile, passionflower and lavender, to help calm cats in moments of anxiety or stress. SRP $4.99 per 4oz.   Indoor Health – a new cat food specifically made to help cats obtain and maintain a healthy weight with at least 15 percent fewer calories than other cat foods. Indoor Health contains prebiotics and probiotics for added digestive benefits. SRP $10.99 per 3.4lb. bag.   Digestive Support supports healthy digestion in cats with bioavailable proteins and pumpkin, along with prebiotics and probiotics for added benefits. SRP $10.99 per 3.4lb. bag.   “I and love and you” believes love is the best food, and the best food should be available to all furry friends. All products are available at conventional, national and traditional grocers nationwide, as well as online at Amazon, Chewy, Thrive and more. For more information, please visit iandloveandyou.com.