Most municipalities don’t collect all kinds of plastics. Most people don’t take the effort to sort trash or clean out bottles before tossing them to the curb. Compostable packaging is “too noisy” or “doesn’t feel right”. Most single-use packaging is non-recyclable. Products lose shelf-life and consumer safety by switching to a different type of packaging. Brands face numerous challenges in strengthening the eco-friendly features of their products especially the packaging, and consumers often have no options for recycling or reusing the product or its packaging. Research to create eco-friendly packaging, implementation of more responsible packaging, and the packaging itself is often more expensive than the alternative.  This cost drives up the price and drives away customers regardless of the social or environmental benefits. For brands that want to stay competitive while also becoming more responsible, these problems must be solved.