How can up-cycling trash lead to a greener earth and millions of dollars in revenue?
TerraCycle Capri Sun (Kraft Foods) Frito Lay Include USA
I had the chance to interview Albe Zakes, the VP of Media for Terracycle, and a founding member. This is such a great interview as Albe tells how Terracycle was started, how they overcame their obstacles and most importantly, how social entrepreneurs should go about making their vision come to life. He explains what ‘up-cycling’ is and how that put TerraCycle on the path to generate millions in sales.