From Guerillapps comes Trash Tycoon (www.trashtycoon.com), a free, green-themed social game for Facebook. The game incorporates awareness for environmental issues and sustainability. In Trash Tycoon, players take on the role of recycling entrepreneurs who collect virtual litter in a trash strewn city and upcycle the trash into higher quality, environmentally-friendly products. Upcycling, a process in which discarded waste is repurposed for valuable use, can range from building a house of abandoned material to finding innovative uses for discarded plastic bags. After completing missions, users collect virtual cash and points to ultimately earn the Trash Tycoon title. The game’s trash-tackling premise directly mirrors the activities of its sponsor, TerraCycle, a real-world company that collects and reuses non-recyclable post-consumer waste.