That message is reinforced by the Australian wing of US eco business TerraCycle, which partners with the likes of Nespresso, Colgate, Australia Post and L'Oreal to recycle its waste. Like Green Thread, TerraCycle acknowledges consumers are more likely to make the right choice when the solution is spoon fed to them. For example, Nespresso sponsoring the recycling of its notoriously wasteful pods. "There is no doubt a growing concern for the world around us, and recycling is an integral part of minimising our impact on the environment. We see recycling as apolitical, in that we can all agree it's a good idea. Eventually, we realised that businesses, government and individuals may also be willing to pay to divert these products from landfill, and that we could provide the recycling solutions they were looking for," Gemma Kaczerepa, from TerraCycle Australia, said. Its new product, Zero Waste Box is a self-assembled box that can collect different waste items such as hair nets or binders, pens, pencils or markers.