TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Garnier Partners with TerraCycle to Recycle Packaging from All Brands

TerraCycle Garnier (L’Oreal) Include USA
L'Oreal's Garnier brand has swung into action to recycle packaging from all personal care and beauty products, which it says accounts for one third of all landfill waste. A recently unveiled program, called the Personal Care and Beauty Brigade, is a national (and soon-to-be international) program that will collect all hair care, skin care and cosmetic packaging, regardless of brand. This packaging will be upcycled or recycled by TerraCycle into eco-friendly playgrounds as well as other consumer products. The program coincides with the launch of Garnier's new Pure Clean line to emphasize the brand's sustainability efforts. TerraCycle specializes in making consumer products from post-consumer materials. By signing up for the Brigade (www.terracycle.net), individuals or groups can collect packaging and ship it to TerraCycle free of charge.